高级客户营销与倡导经理
Senior Customer Marketing & Advocacy Manager
### 概述
我们正在寻找一位积极主动且经验丰富的**客户营销与倡导经理**加入我们的团队。在此职位中，您将负责制定和管理与客户互动并建立关系的项目。您将在提升客户忠诚度和满意度、增强品牌影响力以及促进客户倡导方面发挥关键作用。
_这是一个远程工作机会 - 必须位于MST、EST或CST时区的美国地区。_
**关于HR Acuity®** 在HR Acuity®，我们赋能团队成员**#BeBold** —— 勇于创新和迎接新挑战。我们为您提供**#WorkSmarter** 的工具，并促进使我们**#BetterTogether** 的协作。如果您希望成为我们成长故事的一部分，我们很期待与您交流。**关于我们：** HR Acuity® 是员工关系案例管理和调查软件的领先提供商。我们帮助组织标准化职场问题的报告、记录和调查方式，我们的数据驱动方法帮助客户和合作伙伴打造值得信赖、包容的文化，让员工感到安全。这是一个**#All-In Zone**。我们是一家由女性创始人兼CEO领导的快速成长、创新型公司，全力以赴是这里的常态。从上到下，我们每天都会带来最好的表现——由对使命和文化的热情驱动——我们寻找同样希望做到这一点的队友。同时，我们致力于打造一个包容、多元的工作环境，尊重不同的观点。我们相信创造一个每个人都能展现真实自我并取得成功的环境。如果这听起来像您，继续阅读吧。**_点击_** **_此处_** **_了解有关我们的价值观和福利的更多信息_**
**_请注意，对于此职位，我们只接受直接申请。来自机构的申请将不被考虑。_**
### 机会
我们正在寻找一位战略性强且亲力亲为的**客户营销与倡导经理**，负责推动深化客户关系、提升参与度并放大客户声音的项目。这个职位适合一位在跨职能环境中茁壮成长的资深营销人员，并且热衷于打造将客户转化为倡导者的项目。该职位在客户营销项目和客户倡导之间有均等的分工。
此人将直接向首席营销官汇报，并将成为客户营销职能的主要负责人，同时获得更广泛的营销团队的支持。合适的候选人能够在快节奏、高要求的环境中表现出色。
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### Overview
We are seeking a proactive and experienced **Customer Marketing & Advocacy Manager** join our team. In this role, you will be responsible for developing and managing programs that engage and build relationships with our customers. You will play a critical role in driving customer loyalty and satisfaction, enhancing our brand presence and fostering customer advocacy.
_This is a remote opportunity - must be US based in MST, EST or CST timezones._
**About HR Acuity®** At HR Acuity®, we empower our team to **#BeBold** — embracing innovation and new challenges. We give you the tools to **#WorkSmarter** and foster the collaboration that makes us **#BetterTogether**. If you're excited to be part of our growth story, we'd love to chat. **About Us:** HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated, and our data-driven approach helps clients and partners build trusted, inclusive cultures where employees feel safe.This is an **#All-In Zone**. We're a fast-growing, innovative company led by a female founder and CEO, and being all-in is the norm here. From the top down, we bring our best every day — fueled by passion for our mission and culture — and we look for teammates who want to do the same.At the same time, we're deeply committed to an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic self and thrive. If this sounds like you, keep reading. **_Click_** **_here_** **_to learn more about our values and benefits_**
**_Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered._**
### The Opportunity
We are seeking a strategic and hands-on **Customer Marketing & Advocacy Manager** to lead initiatives that deepen customer relationships, drive engagement, and amplifycustomer voices. This role is ideal for a seasoned marketer who thrives in a cross-functional environment and is passionate about building programs that turn customers into advocates. This role has an equal split between customer marketing programs and customer advocacy.
This person will report directly to the CMO and will be the primary owner of the customer marketing function, with support from the broader marketing team. The right candidate thrives in a lean, fast-paced environment as a strategic IC owning the customer marketing function.
**Core Responsibilities**
**Customer Marketing (50%)**
- Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions
- Measure and report on marketing-influenced ARR and pipeline from customer programs
- Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side
- Collaborate with the Product Marketing Manager on customer communications for seasonal product releases
- Synthesize NPS survey data and deliver findings and recommendations to leadership
- Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates
**Customer Advocacy (50%)**
- Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms
- Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets
- Identify, recruit, and nurture customer advocates and ambassadors
- Expand the referenceable client list and improve time to fill for reference requests
- Support customer speakers for events, webinars, and thought leadership opportunities
### Qualifications
**Required**
- 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS
- Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice.
- Experience running ARR-influenced marketing programs with measurable outcomes.
- Hands-on experience building and managing a customer reference pool --reference calls, case studies, G2 reviews, and advocacy activation
- Experience running NPS surveys and synthesizing data for leadership
- Comfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customermarketing team of 20 or more
- Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools
- Strong project management skills with the ability to manage multiple programs simultaneously
- Bachelor's degree in Marketing, Business, or a related field preferred
**Preferred**
- HR tech experience
- Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing)
### Perks and Benefits
**Compensation:** The pay range for this position is expected to be between $140,000 to $155,000 however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.
**Benefits:**
- Stay healthy and happy with our comprehensive medical, dental and vision plans.
- You can also choose from FSA or HSA options to suit your needs.
- Save for your future with our 401K plan that matches your contributions.
- Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
- Own a piece of the company with our #Allin Shares Program.
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
- Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
**Perks:**
- Take a break from work with our unlimited PTO policy to refresh and recharge.
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
- Own a piece of the company with our #Allin Shares Program.
- Earn extra cash by referring qualified candidates to join our team.
- Access professional and personal support through our employee assistance program.
- Work from anywhere with our remote work environment that fosters collaboration and creativity. *
- Join a fun and energetic team that values your suggestions and new ideas.
- Receive a competitive salary and meaningful opportunities for growth.
**Learning and Development**
- **Onboarding:** Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
- **Manager training:** Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
- **Leadership training**: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
- **Industry training**: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.
* Based upon business needs