数字营销经理
Digital Marketing Manager
Directive Consulting 是一家领先的 B2B 营销机构,专注于对关键指标有真正追求的品牌。
拥有十余年专业经验,我们已服务超过 420 家 B2B 品牌,凭借真实成果建立了我们的声誉。我们分为三个部门:绩效、传播和商业,所有部门都连接在一起以共享情报并为收入负责。这个系统涵盖从付费媒体和内容营销,到公关和付费社交,再到市场平台和生命周期营销的各个方面。将所有这些联系起来的是我们的方法论 DiscoverabilityOS™,它将品牌与需求相结合,引导你的 ICP 在每个决策点选择你。
我们行动迅速。我们大胆思考。我们雇佣那些挑战现状、打造值得谈论的活动,并让大胆品牌无法忽视的人。如果你热爱绩效,喜欢解决难题,并希望你的工作真正有意义,那么你将在这里找到归属感。
_***此职位在内部列为需求生成经理**_ *****
**关于该职位**
我们正在为 Directive 的客户推出一项有吸引力且具有竞争力的新需求生成方案。在这个职位中,你将直接与最多七家客户合作,并负责他们的表现营销。
理想的候选人是一位在 SaaS 市场中拥有深厚专业知识的优秀 T 型营销人员,精通付费广告、SEO 和 CRO。这个职位的重要部分不仅是执行活动;还包括与客户互动、提出策略,并确保结果超出预期。
我们重视你作为个人贡献者推动客户成果的能力,并相信理想的候选人享受掌控其客户组合的成功。如果你在营销策略、执行、沟通和项目管理方面都很强,那么你才能在这个职位上取得成功。
**职责与要求**
- 负责 SMB 客户在各渠道的成功
- 以优雅、自信和同理心处理客户关系
- 项目管理并组织你的客户账户
- 与你的联系人建立良好关系
- 对科技公司的策略、付费媒体、SEO 和 CRO 有深入的技术知识
- 有 SaaS 背景优先
- 在非常具体的角色中能够产生重大影响
- 具有营销创意火花 + 对取得成果的强烈热情
**你提供的条件**
- 2 年以上代理机构营销经验
- 2 年以上绩效营销经验
查看英文原文
Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.
With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.
We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.
_***This role is listed internally as Demand Generation Manager**_ *****
**About The Role**
We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.
The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.
We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.
**Roles & Responsibilities**
- Own the success of SMB clients, across channels
- Handle client relationships with poise, confidence, and empathy
- Project manage and organize your accounts
- Build relationships with your point of contacts
- Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
- Strong SaaS background preferred
- Skilled at having a large impact in a very specific role
- Creative spark for marketing + deep passion for getting results
**What You Offer**
- 2+ years of experience in agency-side marketing
- 2+ years of experience in performance marketing
- Brilliant strategist and a truly T-shaped marketer
- World-class project manager who knows how to get things done on time and below cost
- Availability to travel
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
**What We Offer**
🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $80,000- $85,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
💪 Physical - Gympass
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
💰 Financial - Traditional and Roth 401(k) with a 3% company match
🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
**Work Environment Requirements**
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
**Additional Information**
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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