远程工作雷达

助理付费社交与程序化负责人

Associate Paid Social & Programmatic Lead

市场运营限定地区（需当地身份）
公司Rocket Clicks
薪资$2,500 - $3,500/年
工作地点Philippines
地域资格限定地区（需当地身份）
时区要求日间重叠约 9 小时，基本正常作息
用工类型Contractor
发布时间今天
数据来源Himalayas
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注意地域限制：该职位明确限定在 Philippines 招聘。如果你是位于中国大陆的求职者，通常需要当地工作身份才能投递，或需与雇主确认是否接受独立合同（Contractor）形式合作。

关于 Rocket Clicks

在 Rocket Clicks，我们通过专注、以结果为导向的数字营销帮助家庭法律事务所实现增长。

我们不是综合型代理机构。我们通过结合深厚的营销专业知识、真实的律师事务所运营经验以及严谨的执行方法，打造家庭法律事务所的首选增长伙伴。

我们的团队热衷于解决难题、提升客户表现并建立值得信赖的长期关系。我们重视结果，也重视工作方式。

我们的文化根植于六大核心价值观：

  • 主动——我们预见机会并在问题发生前采取行动。
  • 严谨——我们保持专注并致力于卓越。
  • 坦诚——我们清晰直接地沟通。
  • 同理心——我们理解并尊重他人的观点。
  • 责任感——我们对结果负责，无论好坏。
  • 结果导向——我们关注成果，而非忙碌程度。

如果这些价值观与你契合，你会在 Rocket Clicks 感到如鱼得水！

职位概述

付费社交与程序化广告主管负责执行 Rocket Clicks 客户名单中所有付费社交和程序化媒体的投放。向付费媒体总监汇报，该职位整合目前由以搜索为主的客户团队负责的付费社交、展示广告和CTV工作，并直接负责这些渠道的广告搭建、预算节奏控制、受众设计、创意简报、衡量及绩效分析。

这是一个渠道角色，而非客户角色。你并不负责特定客户群，而是负责所有使用这些渠道的账户中的 Meta、LinkedIn、TikTok、Snapchat、Reddit、X、YouTube 以及程序化展示和CTV广告。由于这些渠道目前没有统一标准，你也将建立这一标准。

策略制定将与付费媒体总监合作完成，后者拥有最终审批权。你应提出完整的建议，而非开放性问题：包括假设、成本、预期结果、衡量方式，以及为了资助它你愿意做出哪些取舍。

要求：高级 Meta 广告专业知识，实际操作程序化广告的经验，线索生成背景，撰写创意简报和指导创意制作的能力，以及对 AI 工具和工作流程设计的熟练掌握。

主要职责：

渠道管理与广告执行

  • 在 Meta、LinkedIn、TikTok、Snapchat、Reddit 等平台上构建、启动、管理和优化付费社交广告
查看英文原文

About Rocket Clicks

At Rocket Clicks, we help Family Law Firms grow through focused, performance-driven digital marketing.

We are not a generalist agency. We are building the definitive growth partner for family law firms by combining deep marketing expertise, real law firm operating experience, and a disciplined approach to execution.

Our team thrives on solving hard problems, improving client performance, and building trusted long-term relationships. We care about results, and we also care about how the work gets done.

Our culture is rooted in six core values:

  • Proactive – We anticipate opportunities and act before problems arise.
  • Disciplined – We remain focused and committed to excellence.
  • Candid – We communicate clearly and directly.
  • Empathetic – We understand and respect the perspectives of others.
  • Accountable – We take ownership of results, good or bad.
  • Results-Oriented – We focus on outcomes, not busyness.

If these values resonate with you, you’ll feel right at home at Rocket Clicks!

POSITION SUMMARY

The Associate Paid Social & Programmatic Lead owns execution of paid social and programmatic media across the Rocket Clicks client roster. Reporting to the Director of Paid Media, this role consolidates paid social, display, and CTV work that currently sits with search-focused account teams and takes direct ownership of campaign builds, budget pacing, audience design, creative briefing, measurement, and performance analysis on those channels.

This is a channel role, not an account role. Rather than owning a book of clients, you own Meta, LinkedIn, TikTok, Snapchat, Reddit, X, YouTube, and programmatic display and CTV across every account that runs them. Because these channels are not currently run to a single standard, you are also building the standard.

Strategy is developed in partnership with the Director of Paid Media, who holds final approval. You are expected to bring complete recommendations rather than open questions: the hypothesis, the cost, the expected outcome, how it will be measured, and what you would trade off to fund it.

Required: Advanced Meta Ads expertise, hands-on programmatic experience, a lead generation background, the ability to write creative briefs and direct creative production, and fluency with AI tools and workflow design.

KEY RESPONSIBILITIES:

Channel Ownership & Campaign Execution

  • Build, launch, manage, and optimize paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, Reddit, X, and YouTube.
  • Own programmatic display and CTV execution in StackAdapt, Simpli.fi, or comparable DSPs, including inventory quality control, domain allow and block lists, made-for-advertising exclusions, and frequency capping.
  • Consolidate paid social and programmatic work currently distributed across account teams, and establish one consistent standard for how these channels are built, named, and managed.
  • Own channel architecture across accounts: campaign objectives, audience definitions, exclusions, placements, budget structure, and naming conventions.
  • Maintain budget pacing across every account and channel you own, and surface pacing risk before it becomes a shortfall.
  • Diagnose cost per lead increases, creative fatigue, audience saturation, delivery problems, and lead quality drops. Trace symptoms to root cause across audience, creative, offer, placement, bid strategy, and tracking.
  • Direct Paid Media Specialists on social and programmatic execution tasks where delegation makes sense, and review that work before it ships.
  • Stay current on platform changes, ad policy shifts, signal loss, and how AI-driven ad products change targeting, creative, and measurement.

Creative Direction & Brief Development

  • Write creative briefs that specify the offer, audience, awareness stage, message hierarchy, format and aspect ratio requirements, and testing structure, so designers and editors can execute without a follow-up meeting.
  • Plan creative testing: concept volume, variant structure, what makes a test valid, and when a test is finished.
  • Review creative before launch for message match, platform compliance, brand alignment, and conversion soundness.
  • Distinguish creative problems from targeting, offer, and landing page problems, and route each to the right fix.
  • Maintain a creative library and performance record so winning concepts are reused across accounts and losing ones are not repeated.
  • Run competitor creative research using Meta Ad Library and equivalent tools, and translate findings into testable concepts.

Landing Page & Conversion Path Input

  • Specify what a paid social landing page needs to do, including message match to the ad, offer clarity, form design, mobile experience, and load speed. Web development builds the pages. You own the vision and the QA.
  • Review published pages against the brief and flag gaps before traffic is scaled.
  • Recommend lead magnet and gated offer structures where they fit the audience and the sales cycle, particularly in B2B accounts.

Measurement, Lead Quality & Reporting

  • Own measurement integrity on paid social and programmatic, including Meta Conversions API, event match quality, pixel and server event deduplication, UTM discipline, and reconciliation between platform-reported numbers and GA4.
  • Support offline conversion feedback loops so CRM outcomes flow back into the platforms and optimization improves against qualified leads rather than raw form fills.
  • Be accountable for cost per qualified lead, not only cost per lead. Work with account teams and client intake data to understand what happened to the leads you generated.
  • Apply sound attribution judgment to channels that do not behave like search, including view-through, incrementality, holdout and geo testing, and awareness of when reported conversions are capturing demand that already existed.
  • Report clearly on what changed, why it changed, and what action is being taken.

Strategy Recommendation & Planning

  • Build channel plans that connect budget, audience, creative, and expected outcome, and bring them forward as complete recommendations rather than open questions.
  • Recommend channel and budget mix across accounts based on audience, offer, sales cycle, and past performance.
  • Identify where paid social and programmatic should and should not be used, including telling an account team when a channel is a poor fit.
  • Plan and run structured tests, document the outcome, and roll winners across the roster.

AI Workflow Development & Process Engineering

  • Design and build AI-assisted workflows for paid social and programmatic work, including creative brief generation, competitor creative research, creative performance analysis, audience research, cross-platform pacing, and reporting.
  • Develop reusable prompts, skills, and standard operating procedures the team can run repeatedly with consistent quality.
  • Identify high-friction, high-volume tasks and replace manual repetition with reliable AI execution paths.
  • Test new AI tools, model versions, and integrations, and validate output quality before rolling anything out.
  • Document workflows so they are transferable, auditable, and improvable by anyone on the team. Keep human review on anything client-facing.

Collaboration & Channel Enablement

  • Partner with account leads and strategists, who own the client relationship and blended account performance, while you own channel execution, channel strategy input, and channel results.
  • Raise the floor on social and programmatic competence across the paid media team through documentation, training, and QA.
  • Build the Rocket Clicks paid social and programmatic playbook so the channel operates as a system rather than depending on one person.
  • Work with creative, content, and web development teams to make sure what ships matches what was specified.
  • Participate in sprint planning, take ownership of your tasks, and provide clear updates on progress and blockers.
  • This role is not a paid search overflow resource. Paid search execution remains with the account teams so that social and programmatic get dedicated ownership.

EDUCATION:

  • Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field preferred.
  • Platform certifications are a plus, including Meta Blueprint, Google Ads, Google Analytics 4, LinkedIn Marketing, or DSP-specific credentials.

KEY QUALIFICATIONS:

  • 4 to 7 years of professional paid media experience with a primary focus on paid social, preferably in an agency environment.
  • Demonstrated ownership of paid social as a primary channel, ideally as the most senior social person in the organization rather than one buyer among several.
  • Proven track record improving lead volume, lead quality, and cost per acquisition in lead generation. An ecommerce background is workable when paired with meaningful lead generation experience.
  • Advanced hands-on Meta Ads Manager experience across campaign architecture, audience strategy, Advantage+ products, lead forms, creative testing, and Conversions API.
  • Hands-on programmatic experience in StackAdapt, Simpli.fi, or comparable DSPs, covering display, native, and CTV. Experience with some of these platforms rather than all of them is acceptable.
  • Working experience across LinkedIn, TikTok, Snapchat, Reddit, X, or YouTube advertising. Depth in LinkedIn and B2B lead magnet strategy is strongly preferred.
  • Experience writing creative briefs and directing designers or video editors. Hands-on production ability in Canva, Figma, or basic video editing is a plus, not a requirement.
  • Experience in regulated or considered-purchase categories such as legal, financial services, healthcare, or B2B is strongly preferred.
  • Conversion tracking experience including Google Tag Manager, GA4, pixel and Conversions API setup and QA, offline conversion imports, and call tracking.
  • Hands-on experience using and building AI workflows in day-to-day paid media work, including prompt design and custom skill or workflow creation.
  • Prior agency or multi-client experience preferred, along with comfort presenting channel performance to internal stakeholders.

BENEFITS:

  • 10 Paid Vacation Days per year
  • 5 Paid Sick Days per year
  • Paid Company Holidays
  • Maternity Leave
  • Paternity Leave
  • Bereavement Leave

Originally posted on Himalayas

本页面信息整理自 Himalayas，版权归原发布方所有。职位可能随时关闭，投递请以原始页面为准。 本站只做信息聚合展示，不参与招聘流程，也不向求职者收取任何费用。

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