社交媒体经理 - 意大利语
Social Media Manager - Italian
关于我们
Chess.com 是全球最大的游戏网站之一,是全球玩家进行棋类对弈、学习和享受象棋的第一大平台。
我们是一支由 600 多名分布在 60 多个国家的远程员工组成的团队,致力于为全球象棋社区提供服务。我们正在努力通过最好的产品、内容和工具,支持全球超过 2 亿的象棋玩家!
我们是一家科技公司、一家游戏公司、一家内容公司,我们以热情和对游戏的承诺来完成这一切。最重要的是,我们重视以使命为导向、扁平化、庆祝生活的、无企业文化的团队氛围,期待与您见面,并了解您能为团队带来什么。
你将负责
社交媒体经理负责应用 Chess.com 官方意大利语社交媒体渠道的语气、内容和日常运营。该职位需要制定并执行内容策略,以提高互动性、扩大受众群体,并在全局象棋社区中真实地代表品牌。理想的候选人深入沉浸在象棋文化和社交媒体趋势中,具备创作引人注目的内容、分析表现数据和培育活跃在线社区的实绩。
主要职责和要求
- 管理 Chess.com 官方意大利语社交媒体渠道的日常运营,涵盖多个平台(如 X/Twitter、Instagram、TikTok、Facebook、YouTube 等)。
- 制定、制作并发布原创、高质量的内容,吸引新老受众。
- 积极关注并参与全球象棋社区内的对话、趋势和关键创作者,确保 Chess.com 的存在及时、相关且具有权威性。
- 分析并报告社交媒体表现数据和受众洞察,以指导内容策略并优化互动性、覆盖面和增长。
- 与市场、内容和活动团队合作,策划并执行支持公司整体目标的社交媒体活动。
- 与在社交媒体上寻求支持或提出问题的成员沟通。
- 识别相关国家、地区和语言中的新兴平台,通过预判算法变化、利用新工具和适应平台更新,试点新的内容形式。
要求
- 意大利语流利
- 有管理社交媒体渠道的实绩,最好是在游戏、娱乐或科技行业。
- 了解象棋,包括规则、记谱法、锦标赛等
查看英文原文
About Us
Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.
We are a team of 600+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 200M+ chess players worldwide with the best possible product, content, and tools to serve the community!
We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.
What you'll do
The Social Media Manager is responsible for applying the voice, content, and daily operations ofChess.com's official Italian social media channels. This role involves developing and executing a content strategy that drives engagement, grows our audience, and authentically represents the brand within the global chess community. The ideal candidate is deeply immersed in chess culture and social media trends, possesses a proven ability to create compelling content, analyze performance data, and foster a vibrant online community.
Essential Duties and Responsibilities
- Manages the day-to-day operations ofChess.com's official Italian social media channels across various platforms (e.g., X/Twitter, Instagram, TikTok, Facebook, YouTube, etc.).
- Develops, produces, and publishes original, high-quality content that engages new and existing audiences.
- Actively monitors and engages with conversations, trends, and key creators within the global chess community to ensureChess.com's presence is timely, relevant, and authoritative.
- Analyzes and reports social media performance data and audience insights to inform content strategy and optimize for engagement, reach, and growth.
- Collaborates with marketing, content, and events teams to plan and execute social media campaigns that support company-wide initiatives.
- Communicates with members seeking support or raising issues on social media.
- Identifies emerging platforms across relevant countries, regions and languages, and pilots new content formats by anticipating algorithm shifts, leveraging new tools, and adapting to platform updates.
Requirements
- Fluency in Italian
- Proven results by managing social media channels, preferably in the gaming, entertainment, or tech industry.
- Knowledge of chess, including rules, notation, tournament culture, key figures
- Demonstrated ability to create timely, and highly engaging content (memes, viral videos) that aligns with internet culture and brand voice
- Proficiency with basic photo and video editing software (e.g., Adobe Creative Suite, Canva, CapCut)
- Deep understanding of content strategy, platform algorithms, and best practices for major social media platforms
- Excellent communication and collaboration skills suitable for a fully distributed, remote team environment
- A high sense of ownership, accountability, and a commitment to continuous learning
- Strong cultural awareness and sensitivity, with the ability to adapt content and messaging to Italian speaking communities while respecting cultural nuances
- A sense of humor
About the Opportunity
- This is a full-time or contract opportunity depending on your location
- We are 100% remote (work from anywhere!)
- Most of the key stakeholders are based around EMEA, so the role requires substantial overlap with that time zone.
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You can learn more about us here:
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Originally posted on Himalayas