生命周期营销经理-客户增长
Lifecycle Marketing Manager- Customer Growth
ActivTrak 正在寻找一位生命周期营销经理，负责制定和执行帮助企业客户采用我们的解决方案、实现可衡量的价值并扩展使用 ActivTrak 平台的项目。
您将管理涵盖入职、采用、价值实现、扩展、续订和重新参与的客户生命周期项目。在更广泛的生命周期策略框架内，您将把客户需求、产品使用信号和业务优先级转化为可扩展、相关性强的体验，以在正确时机引导正确的客户行为。
这是一个需要亲力亲为的个人贡献者角色，适合能够将战略转化为有效项目的人员，并与客户成功、产品营销、PLG、销售、营销运营及其他团队紧密合作。
执行客户生命周期项目
- 在入职、采用、价值实现、扩展、续订和重新参与阶段建立并管理项目
- 绘制客户旅程，识别关键里程碑、行为和沟通机会
- 将生命周期优先事项转化为活动、工作流和客户体验
- 维护并优化持续进行的客户项目
推动采用和客户价值
- 制定与客户需求和使用场景一致的入职、教育和采用活动
- 提高对相关产品、功能、集成和服务的认知和使用率
- 与产品营销、PLG 和客户成功团队合作，将产品和客户洞察转化为有针对性的沟通内容
- 帮助客户理解并传达他们从 ActivTrak 获得的价值
支持留存和扩展
- 制定增强客户参与度和支持续订准备的项目
- 根据客户需求、产品使用情况、账户信号和增长潜力制定交叉销售和升级销售活动
- 为采用或参与度下降的客户制定重新参与项目
- 与销售、客户成功和 PLG 团队协作，推进协调一致的客户增长计划
创造更相关的客户体验
- 按照生命周期阶段、使用场景、人物画像、产品采用情况、账户特征和成熟度对客户进行分组
- 利用行为和账户信号提高客户沟通的时机和相关性
- 测试信息、受众、渠道、时机和旅程结构以提升效果
- 探索负责任的方式利用 AI 支持个性化和项目效率
衡量并提升绩效
- 定义关键绩效指标和评估方法
查看英文原文
ActivTrak is looking for a Lifecycle Marketing Manager to develop and execute programs that help enterprise customers adopt our solutions, realize measurable value and expand their use of the ActivTrak platform.
You will manage customer lifecycle programs spanning onboarding, adoption, expansion, renewal and re-engagement. Working within the broader lifecycle strategy, you’ll translate customer needs, product usage signals and business priorities into scalable, relevant experiences that encourage the right customer behaviors at the right moments.
This is a hands-on individual-contributor role for someone who can turn strategy into effective programs while partnering closely with Customer Success, Product Marketing, PLG, Sales, Marketing Operations and other teams.
Execute customer lifecycle programs
- Build and manage programs across onboarding, adoption, value realization, expansion, renewal, and re-engagement
- Map customer journeys and identify important milestones, behaviors, and communication opportunities
- Translate lifecycle priorities into campaigns, workflows, and customer experiences
- Maintain and optimize always-on customer programs
Drive adoption and customer value
- Develop onboarding, education and adoption campaigns aligned to customer needs and use cases
- Increase awareness and usage of relevant products, features, integrations and services
- Partner with Product Marketing, PLG and Customer Success to turn product and customer insights into targeted communications
- Help customers understand and communicate the value they receive from ActivTrak
Support retention and expansion
- Build programs that strengthen customer engagement and support renewal readiness
- Develop cross-sell and upsell campaigns based on customer needs, product usage, account signals and growth potential
- Create re-engagement programs for customers showing declining adoption or engagement
- Partner with Sales, Customer Success and PLG on coordinated customer growth initiatives
Create more relevant customer experiences
- Segment customers by lifecycle stage, use case, persona, product adoption, account characteristics and maturity
- Use behavioral and account signals to improve the timing and relevance of customer communications
- Test messaging, audiences, channels, timing, and journey structure to improve performance
- Explore responsible ways to use AI to support personalization and program efficiency
Measure and improve performance
- Define program goals and success measures in partnership with lifecycle leadership, Marketing Operations and Analytics
- Track performance across email engagement, activation, adoption, expansion activity, retention indicators and lifecycle progression
- Use program results and customer insights to identify opportunities for improvement
- Share performance, learnings and recommendations with cross-functional partners
Requirements
Your experience
- 5 years of experience in lifecycle marketing, customer marketing or growth marketing related to a B2B SaaS role
- Experience developing and executing email campaigns, nurture programs or automated customer journeys
- Understanding of the SaaS customer lifecycle and the factors that influence adoption, retention and expansion
- Experience using customer, account or behavioral data to create segmented communications
- Ability to manage programs from planning through launch, measurement and optimization
- Strong project-management and cross-functional collaboration skills
- Excellent written communication and campaign-development skills
- A data-informed mindset and interest in understanding how marketing programs influence customer behavior
- Familiarity with marketing automation, CRM, customer engagement or analytics platforms
Benefits
Work environment
- Competitive compensation and benefits
- Position is remote within US
- Minimal travel
- Limited physical demands
This is an incredible opportunity to embark on an exciting journey with a dynamic, VC-backed company. If you have a proven track record of creative thinking, a drive for learning, and a deep commitment to collaboration, we want to talk to you!
ActivTrak is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.
Originally posted on Himalayas