社交媒体经理
Social Media Manager
关于公司
Dutch Vet 正在通过让专家治疗随时随地可及，改变兽医护理。我们的使命很简单：通过无缝的虚拟就诊，将宠物家长与持牌兽医连接起来，帮助每只宠物过上最幸福、最健康的生活。
我们是唯一一家在大多数州可以诊断、开药并直接将药物寄送给客户的兽医远程医疗服务平台。每年不到 100 美元，Dutch 为宠物及其家庭提供真正的缓解和便利。
正如一位客户所说：“Dutch 是唯一一个既能诊断又能开药并寄送药物的网站。”
以下是其他客户对 Dutch Vet 的评价：
“你经历过的最简单的兽医就诊。”
“比我的面对面兽医更全面。”
“没有花哨，快速、简单且友好的兽医。比我们平时的本地兽医便宜得多，而且他们无法给我们安排就诊。很高兴找到了 Dutch！”
由世界级投资者 Forerunner Ventures、Eclipse Ventures 和 Bling Capital 支持，我们的团队由成功初创公司创始人（Hims、PlushCare、Nasty Gal）组成，拥有扩展企业经验（TripAdvisor、Walmart、BARK）。Dutch 被 TechCrunch、Forbes、Wired 和 Axios 报道，正在为宠物护理设定质量、可及性和同理心的标准。
职位描述
我们正在寻找一名社交媒体经理，将 Dutch 的社交媒体影响力打造为高影响力的增长和品牌渠道。
这个职位适合一位懂得如何创作吸引注意力、推动互动、分享、观看并实现转化的内容的人，能够在讲故事和性能之间取得平衡。你将与增长、品牌、公关和内容团队紧密合作，制定社交媒体计划和内容日历，以提高知名度、建立信任，并促进会员增长和 CAC 效率。
请注意，这是一个全职远程职位，但你必须居住在加拿大或以下各州：田纳西州、加利福尼亚州、伊利诺伊州、佛罗里达州、爱荷华州、北卡罗来纳州、新泽西州、纽约州、德克萨斯州、俄勒冈州、科罗拉多州、华盛顿州。
你将负责：
- 在 Facebook、TikTok、Instagram、YouTube Shorts 和新兴平台上主导并执行 Dutch 的社交媒体策略
- 创作并发布高表现力的内容（短视频、静态内容、反应式内容和趋势内容）
- 与创意和内容团队合作，开发引人注目的、符合品牌形象的素材
- 管理与活动、发布和文化事件对齐的内容日历
- 通过社区管理（评论、私信、对话）提升互动性
查看英文原文
About Us
Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.
As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”
Here’s what other customers have said about Dutch Vet:
"The easiest vet visit you'll ever have.”
"More thorough than my in-person vet.”
"No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!"
Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.
The Role
We’re looking for a Social Media Manager to build and scale Dutch’s social presence into a high-impact growth and brand channel.
This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance. You’ll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency.
Please note this is a fully remote role, but you must reside in Canada OR any of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington.
WHAT YOU'LL DO:
- Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
- Create and publish high-performing content (short-form video, static, reactive, and trend-based)
- Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
- Manage content calendar aligned to campaigns, launches, and cultural moments
- Drive engagement through community management (comments, DMs, conversations)
- Identify trends, memes, and cultural moments to create timely, relevant content
- Collaborate with Growth to test paid amplification, whitelisting, and creator content
- Work with PR and Partnerships on influencer and celebrity integrations
- Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
- Support lifecycle and cross-channel content (email, SMS, landing pages) as needed
WHAT WE'RE LOOKING FOR:
- 3–6 years of experience managing and growing social media for a brand
- Proven ability to create content that drives engagement, growth, and subscriptions
- Deep understanding of TikTok, Instagram Reels, and short-form video trends
- Strong creative instincts with an eye for what performs vs. what looks good
- Experience working cross-functionally with Growth, Creative, Product, and PR teams
- Data-driven mindset comfortable using insights to iterate quickly
- Ability to move fast, test, learn, and adapt in a high-growth environment
- Willingness to take chances, disrupt and try new things
- Strong project management and analytic skills
- Strong writing and communication skills with attention to tone and brand voice
Nice To Haves
- Experience in consumer, health, pet, or subscription businesses
- Experience with influencer/creator partnerships and whitelisting
- Familiarity with performance marketing and paid social
- Experience launching or scaling a brand’s social presence
WHY THIS ROLE IS AWESOME:
- You’ll build and scale Dutch Vet’s social presence
- Your work will directly impact brand awareness, engagement, and acquisition
- You’ll operate at the intersection of brand, performance, and culture
- You’ll help define how pet care shows up in modern media
- The chance to make a meaningful impact on pets (and their people)
- You’ll make trusted veterinary care more accessible to millions of pet parents
WHY WORK FOR DUTCH?
- Competitive compensation offering $80,000 plus equity package
- Health, dental, and vision insurance
- Flexible PTO
- Remote role with quarterly visits to SF HQ and other meetings as necessary
- 401k plan
- Robust holiday schedule
- Growth opportunities!
DUTCH'S GUIDING PRINCIPLES:
Pets First – Business and medical decisions are always guided by the pet’s best interest.
Agile Like a Cat – We move quickly with thoughtfulness and precision.
Creativity is our Catnip – We push boundaries and make complex topics easier to understand.
Be the Human Your Dog Thinks You Are – Lead with kindness, clarity, and care.
Originally posted on Himalayas