消费者市场营销主管，韩国
Consumer Marketing Lead, Korea
关于OpenAI：
OpenAI是一家人工智能研究和部署公司。我们的使命是确保通用人工智能惠及全人类。我们不断拓展人工智能的能力边界，同时通过我们的产品安全、负责任地进行部署。人工智能是一种极其强大的工具，必须以安全性和人类需求为核心来创造。为了实现我们的使命，我们必须包容并重视构成人类全貌的多种不同视角、声音和经验。
关于职位：
我们正在寻找一位经验丰富的韩国消费者市场负责人，负责制定策略并领导执行OpenAI最重要的、最具活力的消费者市场之一。这是一个高级职位，要求具备完整的消费者营销能力，并对韩国文化、受众、平台和竞争格局有深入理解——能够将市场洞察和产品势头转化为持续增长和品牌相关性的专业人士。
你将负责韩国市场的整合消费者营销，涵盖品牌、产品、数字、社交、创作者、合作伙伴和文化时刻等方面。你将负责推动采用率和用户粘性，塑造OpenAI在本地的呈现方式，并在区域和全球决策中代表韩国消费者的观点。你将与韩国B2B市场负责人和当地市场领导密切合作，同时保持对消费者议程的清晰掌控。
主要职责：
- 制定并执行韩国的消费者营销策略，基于优先受众、本地洞察、ChatGPT的明确角色以及可衡量的业务成果。
- 领导全漏斗项目，提升周活跃用户数、产品采用率、留存率、品牌偏好和用户倡导。
- 将新产品功能转化为本地具有共鸣的故事、使用场景、发布活动、创作者计划、合作伙伴关系和文化时刻。
- 带领本地代理商、创作者、平台和制作合作伙伴，在付费、自有和获得渠道上交付具有文化相关性的高质量工作。
- 与产品营销、增长、社交、传播、合作伙伴关系、全球事务、法律、洞察、区域领导和韩国上市团队紧密合作，推动协调一致的项目。
- 在内部代表韩国消费者的声音，确保本地细微差别和市场证据影响策略、创意、产品定位和执行。
任职要求：
- 10年以上市场营销经验，有打造消费者品牌的出色记录，并能推动产品增长
查看英文原文
About OpenAI:
OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity. We push the boundaries of AI capabilities while working to deploy them safely and responsibly through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
About the Role:
We are seeking an experienced Korea Consumer Marketing Lead to set the strategy and lead execution for one of OpenAI's most important and dynamic consumer markets. This is a senior role for a full-stack consumer marketer with deep understanding of Korean culture, audiences, platforms, and the competitive landscape - someone who can translate market insight and product momentum into sustained growth and brand relevance.
You will own integrated consumer marketing for Korea across brand, product, digital, social, creators, partnerships, and cultural moments. You will be responsible for growing adoption and attachment, shaping how OpenAI shows up locally, and representing the Korean consumer perspective in regional and global decisions. You will work closely with the Korea B2B Marketing Lead and local market leadership while maintaining clear ownership of the consumer agenda.
Key Responsibilities:
- Set and execute Korea's consumer marketing strategy, grounded in priority audiences, local insight, a clear role for ChatGPT, and measurable business outcomes.
- Lead full-funnel programs that grow weekly active users, product adoption, retention, brand preference, and advocacy.
- Translate new product capabilities into locally resonant stories, use cases, launches, creator programs, partnerships, and cultural moments.
- Lead local agencies, creators, platforms, and production partners to deliver culturally relevant, high-quality work across paid, owned, and earned channels.
- Partner closely with Product Marketing, Growth, Social, Comms, Partnerships, Global Affairs, Legal, Insights, regional leadership, and Korea GTM to deliver coordinated programs.
- Represent the voice of Korean consumers internally, ensuring local nuance and market evidence shape strategy, creative, product positioning, and execution.
Qualifications:
- 10+ years of marketing experience, with a strong record of building consumer brands and driving product growth in Korea.
- Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing dynamics; fluency in Korean and English.
- Proven ability to build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.
- Strong strategic judgment paired with a hands-on operating style; comfortable prioritizing and delivering in a fast-paced, rapidly evolving environment.
- A strong network of local agencies, creators, platforms, creatives, and production partners, with experience raising the quality bar for external work.
- Excellent communicator and collaborator, able to influence senior cross-functional leaders and represent a clear local point of view.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
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