消费者体验洞察负责人
Consumer Experience Insights Lead
加入新纪元科技，以人为本是我们一切行动的核心。我们拥有超过3000名专业人员的全球团队，致力于打造一个让每个人感到被重视、被赋能并受到激励的成长环境。我们的使命是通过端到端的技术解决方案，安全地连接人、地点和信息。
在新纪元，你将加入一个以团队合作为核心的文化，注重个人和职业发展。与行业认证的专家并肩工作，获得持续培训机会，并享受具有竞争力的福利。我们以核心价值观为指导——以人为本、拥抱持续学习、通过协作和包容实现繁荣，培养员工以提供卓越的客户服务。
如果你希望在一个支持性、成长导向的环境中产生影响，新纪元就是你的选择。立即申请，与我们共同塑造未来的工作方式
简介：领导从传统网络分析向以洞察力驱动的方法转变，将客户行为与业务行动联系起来。这个角色是分析报告与产品管理之间的桥梁。该职位确保治疗领域（TA）和直接面向消费者（DTC）产品经理获得必要的消费者情报，以更快地做出更好的决策，使团队从被动报告转向主动的网页体验设计
主要职责：
- 将数据转化为故事：整合行为、旅程和性能数据，形成清晰、可操作的见解；构建将网站活动与消费者挑战和业务成果相连接的叙述；为利益相关者提供定期定制的洞察包。
- 掌握客户旅程：绘制和分析端到端的数字体验，识别摩擦点、流失点和未满足的需求；维护组合级别的体验健康仪表盘。
- 推动行动与优化：与产品、营销、用户体验和工程团队合作，确定改进优先级；领导测试与学习策略（A/B测试、个性化）；衡量发布后更改的影响。
- 倡导客户之声：将客户之声（VoC）、行为分析和定性见解整合为统一的理解；主动向DTC产品经理呈现洞察。
- 影响战略：倡导以客户为中心的思维；让复杂的数据对管理层易于理解；应用行业趋势和竞争基准来提升能力。
能力要求：
- 数字分析和旅程分析
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Join New Era Technology, where People First is at the heart of everything we do. With a global team of over 3,000 professionals, we're committed to creating a workplace where everyone feels valued, empowered, and inspired to grow. Our mission is to securely connect people, places, and information with end-to-end technology solutions at scale.
At New Era, you'll join a team-oriented culture that prioritizes your personal and professional development. Work alongside industry-certified experts, access continuous training, and enjoy competitive benefits. Guided by our core attributes — putting people first, embracing continuous learning, and thriving through collaboration and inclusion — we nurture our people to deliver exceptional customer service.
If you want to make an impact in a supportive, growth-oriented environment, New Era is the place for you. Apply today and help us shape the future of work—together
SUMMARY: Leads the evolution from traditional web analytics to an insight-driven approach that connects customer behavior to business action. This role is the bridge between analyst reporting and product management. The individual ensures Therapeutic Area (TA) and Direct-to-Consumer (DTC) Product Managers have the consumer intelligence needed to make better decisions faster, shifting the team from reactive reporting to proactive web experience design
PRIMARY DUTIES:
- Turn Data into Story: Synthesize behavioral, journey, and performance data into clear, actionable insights; build narratives connecting site activity to consumer challenges and business outcomes; deliver recurring, tailored insight packages to stakeholders.
- Own the Customer Journey: Map and analyze end-to-end digital experiences to identify friction, drop-off points, and unmet needs; maintain a portfolio-level experience health dashboard.
- Drive Action & Optimization: Partner with product, marketing, UX, and engineering to prioritize improvements; lead test-and-learn strategies (A/B testing, personalization); measure the impact of post-launch changes.
- Champion the Customer Voice: Integrate Voice of Customer (VoC), behavioral analytics, and qualitative insights into a unified understanding; proactively surface insights to DTC Product Managers.
- Influence Strategy: Advocate for customer-first thinking; make complex data accessible for leadership; apply industry trends and competitive benchmarks to elevate capabilities.
COMPETENCY:
- Digital analytics and journey analysis
- Storytelling and executive communication
- Experimentation and optimization frameworks
- Cross-functional leadership
- Customer-centric thinking
EXPERIENCE:
- 5+ years in digital analytics, consumer experience insights, or a similar insights-to-action role.
- Hands-on proficiency with GA4 and Adobe CJA (custom explorations, segments, attribution analysis).
- Experience with Medallia heatmaps/surveys or comparable VoC platforms.
- Demonstrated ability to deliver prioritized, actionable recommendations.
- Proven skill communicating complex findings to non-technical stakeholders.
- Strong understanding of web UX, journey mapping, and conversion optimization.
REQUIRED EDUCATION: Bachelor’s degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction (HCI), or a related field.
QUALIFICATIONS:
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Additional Preferences: Pharmaceutical/healthcare digital experience (including regulated content review), familiarity with Adobe Target/AEP, experience with visualization tools (Power BI, Tableau, Looker), knowledge of SEO analytics, familiarity with Agile/SAFe frameworks, and understanding of CMS platforms (Adobe AEM).
LANGUAGE SKILLS: Ability to read, understand, and interpret job-related documents, instructions, policies, and communications in English. Ability to communicate effectively in English, both verbally and in writing, with employees, customers, vendors, and other business partners, as applicable to the position.
PHYSICAL DEMANDS: REMOTE. Regular use of hands and fingers to operate a computer keyboard, mouse, and other office equipment. Regular, repetitive movements such as typing, mouse movements, and scrolling. Ability to hear and understand spoken communications, both in person and via remote communication tools. Ability to see and read computer screens and printed documents, as well as adjust focus. This includes prolonged periods of looking at a computer screen.
WORK ENVIRONMENT: Remote
EXPECTED HOURS OF WORK: Monday-Friday, Standard Business Hours
TRAVEL: potential for occasional/once a year for a conference.
ADA Statement
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
EEO/AA Statement
New Era Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, national origin, religion, pregnancy, marital status, gender identity, age, physical or mental disability, or covered veteran status.
In addition to federal law requirements, New Era Technology complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Below is the pay range of this position for considered candidates based on qualifications and experience.
Pay Range
$83—$83 USD
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Originally posted on Himalayas