副董事，付费搜索 - 教育
Associate Vice President, Paid Search - EDU
我们是谁
Zeta Global（纽约证券交易所代码：ZETA）是基于人工智能的营销云平台，利用先进的人工智能（AI）和数万亿消费者数据信号，帮助营销人员更高效地获取、增长和保留客户。通过 Zeta 营销平台（ZMP），我们的愿景是通过将身份识别、智能分析和全渠道激活整合到一个平台中——由行业最大的专有数据库和 AI 驱动——让复杂的营销变得简单。我们的跨多个垂直领域的企业客户能够通过每个渠道为每位消费者提供个性化体验，从而提升营销活动的效果。Zeta 由 David A. Steinberg 和 John Sculley 于 2007 年创立，总部位于纽约市，并在全球设有办事处。如需了解更多信息，请访问 www.zetaglobal.com。
职位描述
我们正在寻找一位高级副总裁（AVP）负责付费搜索，领导高等教育客户的策略、表现和增长。该职位负责制定垂直领域的付费搜索愿景，扩展最佳实践表现框架，并在复杂、多账户组合中推动可衡量的业务成果。
该职位是客户和内部利益相关者的高级战略合作伙伴。您将通过数据驱动决策、高级平台功能和深入的垂直领域专业知识，提升我们的招生营销方法。
思想领导力
- 为高等教育客户定义并演进付费搜索策略，与招生周期、项目组合和机构目标保持一致
- 将行业趋势（例如季节性、项目需求、归因挑战）转化为可扩展、可操作的框架
- 建立针对教育行业的出价策略、转化漏斗优化和受众定位的观点
客户策略与领导力
- 在关键教育客户关系中担任高管发起人，指导长期策略和投资决策
- 监督组合表现，确保达成 KPI，如 CPL、招生数量和效率目标
- 识别并释放增长机会，包括新渠道、预算扩展和测试路线图
- 主导季度回顾会议和高管汇报，重点关注业务成果和前瞻性策略
团队领导力
- 领导、指导和发展搜索团队，确保良好的绩效管理和职业发展
- 定义
查看英文原文
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
The Role
We’re looking for an Associate Vice President (AVP) of Paid Search to lead strategy, performance, and growth across a portfolio of Higher Education clients. This role is responsible for setting the vision for Paid Search within the vertical, scaling best-in-class performance frameworks, and driving measurable business outcomes across complex, multi-account portfolios.
This role serves as a senior strategic partner to both clients and internal stakeholders. You will elevate our approach to enrollment marketing through data-driven decisioning, advanced platform capabilities, and deep vertical expertise.
Thought Leadership
- Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals
- Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks
- Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU
Client Strategy & Leadership
- Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions
- Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets
- Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps
- Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy
Team Leadership
- Lead, mentor, and develop a Search team, ensuring strong performance management and career growth
- Define team structure, resourcing models, and capacity planning to support current and future business needs
- Elevate team capabilities in platform innovation
- Foster a culture of accountability, innovation, and continuous improvement
Performance Ownership
- Ensure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategies
- Implement standardized frameworks for testing, reporting, and performance analysis across accounts
- Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles
- Drive consistency and rigor in how insights are translated into action and client impact
Analysis & Reporting
- Partner with analytics and ops teams to improve reporting, automation, and scalability
- Monitor industry trends, platform changes, and competitive landscape
- Deliver clear, data-driven performance reports and insights to clients, diving into the “why” behind the data
- Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
- Ensure accuracy, consistency, and timeliness of reporting
Qualifications
- 12+ years of relevant paid search experience
- Deep expertise in lead generation and performance marketing, ideally within Higher Education or similar verticals
- Proven ability to manage and grow multimillion-dollar budgets across Google Ads and Microsoft Ads
- Strong track record of driving measurable business outcomes and client growth
- Exceptional client communication and executive presence
- Experience building and scaling teams, including talent development and organizational design
- Advanced analytical mindset, with the ability to translate complex data into clear strategic direction
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $140,000-$160,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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