高级生命周期策略师
Senior Lifecycle Strategist
关于团队
B2B营销团队负责帮助各类企业了解、采用并从OpenAI的产品中获得价值。随着我们在全球与公司、开发者和机构的合作不断扩展，B2B营销已成为OpenAI的重要且持续增长的优先事项。
关于职位
在B2B营销团队中，需求生成构建了一个整合的全漏斗引擎，将受众洞察、内容、现场和数字体验、付费媒体、生命周期和销售跟进连接起来，以产生合格的销售线索。我们与销售、合作伙伴、产品营销、传播、创意、网站、RevOps、分析和区域团队紧密合作，打造一致的客户体验并扩大有效做法的规模。
我们正在寻找一位高级生命周期策略师，定义潜在客户和客户在B2B生命周期中通过个性化、信号驱动的旅程的路径。您将负责生命周期策略、受众和旅程架构、测试重点和性能建议，并与生命周期营销经理密切合作进行构建和交付。最初，该职位将专注于潜在客户培育、数据库激活和销售交接；随着时间推移，它将帮助我们扩展生命周期能力，涵盖采用、交叉销售、升级销售、留存和重新参与等方面。
在此职位中，您将：
- 定义B2B生命周期策略、旅程架构、受众框架、沟通原则和跨潜在客户和客户阶段的路线图。
- 设计响应匹配度、角色、细分、产品兴趣、参与度、意图和销售状态的培育和激活计划，而不是依赖单一的通用旅程。
- 与RevOps、数据、网站、SDR、销售和产品团队合作，建立可靠的触发条件、评分输入、路由逻辑、抑制规则、退出机制和服务水平。
- 与生命周期营销经理紧密合作，将策略转化为明确的项目需求、内容需求、构建计划、质量保证标准和发布顺序。
- 负责跨细分、信息、频率、内容、渠道、触发条件和CTA的生命周期实验议程，利用结果持续改进旅程。
- 建立覆盖可触达受众、参与质量、进展、转化、速度、销售线索、采用率、留存率和增量影响的衡量框架。
- 通过与获取质量、丰富、同意、送达、治理和审计合作，提升数据库的健康状况和可触及性。
查看英文原文
ABOUT THE TEAM
The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.
ABOUT THE ROLE
Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works.
We’re looking for a Senior Lifecycle Strategist to define how prospects and customers move through personalized, signal-driven journeys across the B2B lifecycle. You’ll own lifecycle strategy, audience and journey architecture, testing priorities, and performance recommendations while partnering closely with a Lifecycle Marketing Manager on build and delivery. Initially, the role will focus on prospect nurture, database activation, and sales handoff; over time, it will help expand our lifecycle capabilities across adoption, cross-sell, upsell, retention, and re-engagement.
IN THIS ROLE, YOU WILL:
- Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages.
- Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status rather than relying on one generic journey.
- Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels.
- Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing.
- Own the lifecycle experimentation agenda across segmentation, messaging, cadence, content, channel, triggers, and CTAs, using results to continuously improve journeys.
- Develop the measurement framework across reachable audience, engagement quality, progression, conversion, velocity, pipeline, adoption, retention, and incremental impact.
- Improve database health and addressability by partnering on acquisition quality, enrichment, consent, deliverability, governance, and audience hygiene.
- Build durable lifecycle playbooks and governance that balance personalization, operational simplicity, customer trust, and scalable execution.
YOU MIGHT THRIVE IN THIS ROLE IF YOU HAVE:
- 10+ years of experience in B2B lifecycle, CRM, retention, growth, or marketing automation, with ownership of complex, multi-stage customer journeys.
- Deep knowledge of segmentation, nurture, personalization, automation, experimentation, deliverability, consent, and lifecycle measurement.
- Hands-on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable, though strong equivalent experience is welcome.
- A track record of improving meaningful business outcomes such as qualified conversion, activation, pipeline, adoption, retention, or expansion.
- Strong systems thinking and the ability to translate customer and business needs into decision rules, journey logic, and clear execution requirements.
- Excellent partnership skills across technical, analytical, creative, sales, and customer-facing teams.
- Comfort working through imperfect data and evolving processes while building toward a more reliable and scalable operating system.
- Genuine curiosity about AI and how it can improve personalization, decisioning, content adaptation, analysis, and operations without compromising customer trust or quality.
WORKPLACE & LOCATION
This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241.
OpenAI Global Applicant Privacy Policy https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.