数字营销经理
Digital Marketing Manager
Go Vocal 是一家政府科技 SaaS 扩展公司，正在重塑数字民主。我们的平台已让 20 多个国家的 600 多个城市中超过 75 万人参与本地决策。我们的使命是通过使公共决策更加包容、参与和响应，来建设更强大的民主制度。我们被认定为欧洲最佳社会影响力初创公司，并被《纽约时报》、福布斯和《时代》杂志报道，我们正朝着 250 万活跃参与者的目标迈进。
这是一个数字营销职位，你负责结果，而不是某个渠道。你将负责我们最重要的 KPI：合格线索。你将进行实验，充分利用 AI 在整个销售漏斗中，决定下一步测试什么以扩大需求生成。
如果你喜欢交付成果、快速学习，并用 AI 扩大规模有效的方法（而不是发垃圾信息），你会在这里感到如鱼得水。
要求
你将负责的内容
· 需求生成实验。
你是我们的增长营销垂直团队，是一个人团队。你负责合格线索 KPI，并主动决定我们测试什么以达成目标并实现需求生成的指数级增长。
- AI 的利用。
我们正在重新审视我们的销售漏斗和培育系统，以真正利用自动化、代理和 AI 增强与个性化。你将领导这项工作，并将其转化为比更大团队手动操作更快更好的增长流程。
- 营销活动与渠道管理。
创始人内容分发、政府科技合作、ABM、SEO 和 AI 搜索可见性、付费广告（通过我们的代理）。正确测试它们，找到合适的组合，并以你愿意署名的标准执行。
- 网站运营作为增长表面。
转化率优化、A/B 测试、技术 SEO、演示请求流程。你亲自编辑页面，而不是提交工单，你让转化数据决定下一步要开发什么。
- 度量。
领导层信任的报告，销售实际使用的报告。自动刷新，而不是每周手动重建。
我们对你的期望
· 你是一位数字市场人员，性格上是多面手。对整个销售漏斗充满好奇心。
- 你使用 AI 进行构建：n8n、Make、Zapier、Claude、Clay/Apollo、你自己的脚本或代理。我们会要求你展示你做过的东西。
- 你能够从头到尾完成数字营销实验：假设、构建、发布、分析、决策。
- 你能通过不向你汇报的人完成任务：付费广告的代理、内容的品牌团队、销售跟进。
- 你熟悉相关工具栈：CRM（Salesforce 或 HubSpot）、GA4、Ahrefs、CMS
查看英文原文
Go Vocal is a gov-tech SaaS scale-up reshaping digital democracy. Our platform has empowered 750,000+ people across 600+ cities in 20+ countries to participate in local decision-making. Our mission is to build stronger democracies by making public decision-making more inclusive, participatory, and responsive. Recognized as Europe's Best Social Impact Startup and featured in The New York Times, Forbes, and TIME magazine, we're on track to reach 2.5 million active participants.
This is a digital marketing role where you own outcomes, not a channel. You'll own our most important KPI: qualified pipeline. You'll run the experiments, make real use of AI across the funnel, and decide what we test next to scale demand gen.
If you love shipping, learning fast, and using AI to scale what works (not to spam), you'll feel at home here.
Requirements
What you’ll own
·
Demand gen experimentation.
You are our growth marketing vertical, a team of one. You own the qualified pipeline KPI, and you decide proactively what we test to meet targets and scale demand gen exponentially.
- AI leverage.
We're revisiting our funnel and nurturing system to make real use of automations, agents, and AI enrichment and personalization. You lead that work and turn it into growth workflows that are faster and better than what a bigger team could do by hand.
- Campaigns and channel management.
Founder content distribution, GovTech partnerships, ABM, SEO and AI search visibility, paid ads (through our agency). Test them properly, find the right mix, and execute it to a standard you'd put your name on.
- Website ops as a growth surface.
CRO, A/B tests, technical SEO, the demo request flow. You edit pages yourself rather than filing tickets, and you let conversion data decide what gets built next.
- Measurement.
Reporting that leadership trusts and Sales actually uses. Refreshed automatically, not rebuilt by hand every Monday.
What we expect from you
· You are a digital marketeer, generalist by personality. Curious across the whole funnel.
- You build with AI: n8n, Make, Zapier, Claude, Clay/Apollo, your own scripts or agents. We'll ask to see what you've made.
- You've shipped digital marketing experiments end to end: hypothesis, build, launch, readout, decision.
- You get things done through people who don't report to you: an agency on paid, a brand team on content, Sales on follow-up.
- You are hands-on with the stack: a CRM (Salesforce or HubSpot), GA4, Ahrefs, a CMS like Webflow.
- You work remotely in Europe (CET ± 2)
- And you care about the work itself: civic engagement, public trust, governments that actually listen. If that sounds more interesting than marketing for whatever vertical pays best, we'll get along.
You might come from demand gen or digital marketing at a B2B startup, a growth role, a full-stack marketing seat at a small company, or an agency where you ran the whole digital mix for clients. The title on your CV matters less than what you've shipped. You don't need to tick every box. If the mission excites you and you bring the drive to ship, apply.
What can you expect from us?
- The opportunity to create social impact at scale by helping local governments engage their communities.
- A key role in our growth from startup to scale-up (currently 50+ employees) and our continued international expansion.
- A healthy, collaborative work culture with autonomy and ownership.
- A diverse, international, and mission-driven team that values both purpose and fun.
- An informal and flexible work environment, including hybrid work options.
- Regular team events, inspiring lunches, quarterly town halls, and annual global retreats.
- 10% of your time is dedicated to personal projects and self-development.
- A competitive compensation and benefits package (between 57.5k and 67.5k EUR base), including o.a. 26 days of PTO, a yearly training budget, a collective bonus plan, unlimited access to mental well-being support (via OpenUp), full remote-work flexibility, and more.
👉 Go Vocal is committed to diversity, equity, and inclusion. While we’re proud of our cultural diversity and gender parity, we acknowledge the need for greater racial diversity in our team—and we’re actively working to improve it. We strongly encourage individuals from all backgrounds, experiences, and perspectives to apply.
Highlights
We’re hiring an AI Growth Marketing Lead to build Go Vocal’s next growth chapter and own and ship our growth experimentation.
Originally posted on Himalayas