高级产品市场营销经理
Senior Product Marketing Manager
CaptivateIQ 是领先的销售绩效管理解决方案，被 Forrester 和 G2 认可，客户包括 Affirm、Gong 和 Figma。我们提供销售计划和激励方案的解决方案，帮助收入团队自动化流程、达成收入目标，并适应业务变化，最终推动高效增长。现在是重新思考投资回报率 - 激励回报 - 的时候了，使用 CaptivateIQ。
在 Sequoia、Accel、ICONIQ、Sapphire Ventures 等领先投资者的支持下，CaptivateIQ 正在致力于让每家公司都能提升他们的激励回报和销售计划。
来看看为什么 Glassdoor 和 Comparably 将 CaptivateIQ 评为最佳工作场所！
关于职位：
CaptivateIQ 正在构建企业用于运行其关键商业模式的平台，从佣金和销售计划。我们为从中型企业到企业的财务、RevOps 和人力资源服务，我们正处于历史上最重要的扩张时期：一个统一的建模平台、一个新的 EPM 产品线，以及基于实时计算基础架构的 AI 代理，这是竞争对手所没有的。
作为高级产品市场营销经理，你将负责我们产品组合的客户反馈和市场情报循环，作为嵌入在产品管理和市场进入策略之间的高级个人贡献者。这份工作的核心是深入客户对话，将听到的内容转化为能推动交易的定位信息和塑造产品路线图的产品反馈，并保持我们在同时发布多个产品时故事的可信度。
你将向产品市场营销总监汇报，并与产品和工程团队，以及销售、客户成功和 RevOps 团队密切合作。你的工作直接影响我们构建什么以及市场如何理解它。
职责：
- 客户反馈和路线图影响：负责客户与产品管理之间的直接联系。结合持续的探索与 RevOps 和财务买家的互动，以及结构化的原始研究（胜败分析、调查、细分），了解客户如何实际使用我们的平台，定位中的缺失点，以及我们产品叙述中的缺口。将这些模式整理成结构化反馈，向上游传递给产品团队，影响哪些功能被开发及原因。
- 消息传递和定位：制定并维护反映客户真正关心的内容的消息，而不是我们认为他们关心的内容。
查看英文原文
CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ.
With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.
Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!
About The Role:
CaptivateIQ is building the platform enterprises use to run their critical business models, from commissions and sales planning. We serve Finance, RevOps, and HR from midmarket to enterprise, and we are in the middle of the most significant expansion in our history: a unified modeling platform, a new EPM product line, and AI agents built on a real-time computation substrate no competitor has.
As a Senior Product Marketing Manager, you will own the customer feedback and market intelligence loop for our product portfolio, working as a senior individual contributor embedded between Product Management and go-to-market. The job is to live in customer conversations, translate what you hear into both positioning that moves deals and product feedback that shapes the roadmap, and maintain the messaging precision that keeps our story credible as we release multiple products into the market simultaneously.
You will report to the Director of Product Marketing and partner most closely with Product and Engineering, as well as Sales, Customer Success, and RevOps. Your work directly influences both what we build and how the market understands it.
Responsibilities:
- Customer feedback and roadmap influence: Own the direct line between customers and Product Management. Combine ongoing discovery with RevOps and Finance buyers and structured primary research (win/loss, surveys, segmentation) to understand how customers actually use our platform, where positioning misses, and what gaps exist in our product narrative. Synthesize patterns into structured feedback you bring upstream to Product, influencing what gets built and why.
- Messaging and positioning: Develop and maintain messaging that reflects what customers actually care about, not what we assume they should. Pressure-test claims against competitive positioning and customer feedback in real time.
- Competitive intelligence: Translate learnings from the competitive landscape into strategic insights for Product, Sales, and Customer Success.
- GTM activation: Partner with the GTM team to activate positioning in market, from sales narratives through product launches. You ensure launches reflect the positioning and customer feedback you have shaped, and you partner with GTM on enablement rather than owning it.
- Voice of customer: Serve as the internal evangelist for the voice of the customer, and an expert on CaptivateIQ and the category to our prospects and customers.
- Cross-functional collaboration: Work across Product, Sales, CS, and RevOps to align on priorities and ensure a consistent story from product ideation through launch and beyond.
Requirements:
- 7+ years in B2B SaaS product marketing or product management, with demonstrated ability to conduct customer discovery and translate feedback into both product and go-to-market strategy
- Experience with more technical products and comfort sitting with technical teams and customers alike. You can understand an architecture, ask the right questions, and find the customer problem in it
- Track record of influencing product decisions. You can show work where customer feedback you gathered changed what shipped
- Experiencing using AI tools and have points of view on positioning AI products
- Exceptional storytelling and communication skills. You can distill complex concepts into clear, compelling messaging
- A structured, evidence-driven approach to research and measurement. You can design win/loss or buyer research, read the data honestly, and iterate on what you learn
- Comfortable operating with significant autonomy in an environment where GTM infrastructure is still being built, not inherited
- Deep understanding of competitive intelligence and how to use it to differentiate and win deals
Nice to Have
- Familiarity with SPM, ICM, or related revenue and compensation technology platforms
- B2B enterprise fluency, particularly within the Office of the CFO, Finance, or RevOps; you understand these buyers, their specific pains, and their software evaluation criteria
- Hands-on experience developing custom AI tools or autonomous agents
- History of driving product marketing for multi-product suites or unified platforms
- Direct experience in the marketing of AI and agentic product solutions
- Proven track record marketing across various industry verticals and segments, from Mid-Market to Enterprise