社交媒体设计师 — 数据分析与视觉叙事
Social Media Designer — Data Analysis & Visual Storytelling
简介
Qwoted 将记者与可以真正帮助他们讲述故事的专家、品牌和小型企业联系起来。我们是“我需要在下午3点前找到一个来源”和“我正好有你需要的人”的中间人。在这个过程中，我们掌握了一堆关于公关和新闻业日常运作的真实有趣的数据，我们希望有人能将这些数据转化为值得分享的故事。
我们需要一位具备数据思维的讲故事者，分析记者如何请求来源以及公关人员如何进行推广，然后将你的发现转化为适用于社交媒体的视觉内容和简短的文案，并且有真正的机会被媒体采用。你将使用 Qwoted 的内部网络数据和行业数据来发现对媒体和公关受众有吸引力的模式和统计数据。
这个职位是关于为社交媒体渠道创建与数据相关的内容。如果你有能力处理原始数据，并且热爱将数据转化为社交媒体上令人停下来的引人注目的视觉效果，那么这可能就是适合你的工作！
你将负责
- 为社交媒体渠道创建有吸引力的内容
- 分析 Qwoted 平台数据（提案活动、来源请求、响应率、人口统计模式、报道趋势等），找出值得讲述的角度
- 创建适合社交媒体使用的干净图表和图形
- 撰写简短有力的标题和摘要，用通俗易懂的英语解释“这有什么意义”，优先考虑社交媒体信息流
- 用足够的支持性数据和背景信息包装你的发现，让记者有可能基于此写出完整的故事（统计数据、方法论说明、一两句话的引用准备语句、来源）
- 在数据中花时间时提出新的角度。我们不需要只是执行清单的人，我们需要能够发现我们尚未问及的问题的人
你具备
- 在枯燥的数据集中找到有趣线索的能力
- 创作数据可视化内容以获得媒体报道的经验，而不仅仅是内部报告
- 理解如何将图表和数据转化为社交媒体轮播图（或视频）
- 能够创建交互式视觉效果
- 有新闻室或新闻业背景是加分项
- 偏好东海岸时间或一般美国地区的可用性，以便与我们的团队有重叠时间
技术技能
- 熟悉数据分析工具（SQL、R、Python）和可视化平台（Observable、Flourish 等）
- 有设计和动态图形工具（Adobe Illustrator、After Effects 等）使用经验
查看英文原文
Summary
Qwoted connects journalists with the experts, brands, and small businesses who can actually help them tell a story. We're the matchmaker between "I need a source by 3pm" and "I have exactly the person you need." Along the way, we end up sitting on a genuinely interesting pile of data about how PR and journalism actually work day to day, and we want someone who can turn that into stories worth sharing.
We need a data-savvy storyteller to look at real patterns in how journalists request sources and how PR pros pitch them, then turn what you find into visuals and short write-ups that work on social and have a real shot at getting picked up by media outlets. You will use Qwoted's internal network data and industry data to find these patterns and statistics that would be interesting to media and PR audiences.
This role is about creating data-related content for display on social channels. If you have the skill to work with raw data and you love to turn data into compelling visuals that create scroll-stopping experiences on social channels, this may be for you!
What you'll do
- Create compelling content for social media channels
- Analyze Qwoted's platform data (pitch activity, source requests, response rates, demographic patterns, beat trends, etc.) to find angles worth telling
- Build clean charts and graphics that are social media ready
- Write short, punchy captions and summaries that explain the "so what" in plain English, built for social feeds first
- Package findings with enough supporting data and context that a journalist could plausibly write a full story off of it (stats, methodology notes, a quote-ready line or two, sources)
- Suggest new angles as you spend time in the data. We don't want someone who just executes a list, we want someone who spots things we haven't asked about yet
What you bring
- A knack for finding the interesting thread in a boring dataset
- Experience creating data visualization to get earned media pickup, not just internal reporting
- A sense of how to translate graphs and data for social carousels (or videos) on social platforms
- Ability to create interactive visuals
- Newsroom or journalism background is a bonus
- East Coast hours or general US-based availability preferred for overlap with our team
Technical Skills
- Working knowledge of data analysis tools (SQL, R, Python) and visualization platforms (Observable, Flourish, etc.)
- Experience with design and motion graphics tools (Adobe Illustrator, Photoshop, Premiere, After Effects; also Canva or Affinity), plus data visualization/mapping tools (Mapcreator, Flourish, Infogram, Esri, Observable)
- Familiarity with front-end frameworks/libraries such as Svelte, D3.js, and Three.js for building and organizing interactive projects
- Experience with cloud hosting and deployment tools (e.g., Google Cloud, Fastly) for publishing work