生态营销负责人
Ecosystem Marketing Lead
这个职位负责将Lattice的合作伙伴和集成生态系统转化为市场优势。这超越了传统的HR合作：目标是与更广泛的AI和工作科技生态系统建立关系和联合市场推广行动，包括像OpenAI、Anthropic、Slack等未来工作平台，以及其他Lattice集成的工具，从而使Lattice接触到经理人和职能领导者，而不仅仅是HR采购方。
### 你将负责的工作
- 主导Lattice生态系统合作伙伴和集成的市场推广策略及包装。
- 与产品和集成团队紧密合作，确定Lattice要构建的内容，同时负责合作伙伴支持的功能如何定位和推向市场。
- 与战略合作伙伴共同开发联合发布、活动、内容、客户故事和高管项目。
- 将合作伙伴支持的功能转化为清晰的客户价值、使用场景、信息传递和差异化定位。
- 在联合营销、现场激活、账户机会、客户倡导和销售支持等方面建立可重复的合作伙伴营销动作。
- 与销售和现场营销团队合作，通过活动、区域项目、基于账户的机会和客户接触点来激活合作伙伴。
- 识别并优先考虑能带来分发、可信度、销售渠道和品类领导力的合作伙伴，除了集成价值之外。
- 通过战略生态系统项目扩大Lattice对经理人、职能领导者和更广泛的业务利益相关者的覆盖范围。
- 主导面向合作伙伴的发布时机、市场分发机会以及Lattice在相关第三方市场中的存在。
- 在战略合作伙伴活动中代表Lattice，线上线下参与，并与合作伙伴一起推动基于活动的商业激活。
- 与产品营销、产品和工程团队合作，向合作伙伴介绍Lattice的集成能力、限制和依赖关系。
- 为合作伙伴营销项目设定明确的目标和衡量标准，利用结果改进未来的投资和合作伙伴计划。
### 你将带来的能力
- 8年以上合作伙伴营销、生态系统营销、联盟、现场营销或相关B2B SaaS市场推广角色的经验。
- 有与技术合作伙伴共同开发和执行联合市场推广计划的经验，包括活动、事件、内容、发布和销售激活。
- 能够将技术产品、集成和解决方案转化为清晰的客户价值和市场信息。
查看英文原文
This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.
### What You Will Do
- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
- Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
- Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
- Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
- Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
- Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
- Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.
- Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces.
- Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.
- Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering.
- Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans.
### What You Will Bring to the Table
- 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.
- Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation.
- Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs.
- Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.
- A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution.
- Clear written and verbal communication skills, including the ability to influence without direct authority.
- A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment.
- Comfort representing Lattice with senior partner contacts and in external settings.
- Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus.
### What success looks like
Success in this role will be measured through the following outcomes:
- Partner-sourced and partner-influenced pipeline is measured consistently with Commercial Partnerships and shows meaningful contribution.
- Strategic partners have clear joint GTM plans and a regular cadence of high-quality launches, campaigns, and field activations.
- Lattice has a more visible, accurate presence in relevant partner marketplaces and third-party ecosystem channels.
- Partner commercial teams understand Lattice’s capabilities and can effectively bring joint value to customers.
- Lattice expands its reach with managers, functional leaders, and broader business stakeholders, measured through audience and engagement indicators.
- Lattice’s position in the AI-native workplace ecosystem is strengthened through partner reach, visibility, and strategic opportunities.
### _The estimated annual cash salary for this role is $140,000 - $198,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans._
_Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; 401(k) retirement plan; Financial Planning; Learning & Development Budget_
_*Note on Pay Transparency:_
_Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience._
_Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law._
### **About Lattice**
Lattice is on a mission to build cultures where employees and their companies thrive. In an age where employees have more choices than ever before, businesses that put employees first are winning 🏅– and Lattice is building the tools to empower those people-centric companies.
Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line 📈. Since launching in 2016, we have grown to over 5,000+ customers globally, including brands like Loom, Robinhood, and Gusto.
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_Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation._
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