产品营销经理 - athenaOne
Product Marketing Manager - athenaOne
加入我们，共同打造一个充满活力的生态系统，为所有人提供可及、高质量且可持续的医疗保健服务。
职位概述：
作为athenaOne的产品营销经理，athenahealth的旗舰产品，您将帮助制定并执行持续进行的市场进入策略，强化athenaOne在市场中的定位、理解和销售方式。您将在athenaOne产品组合中横向协作，将我们各产品的故事和创新整合成一个连贯的价值主张。您将独立领导关键athenaOne项目的市场进入策略和执行工作，同时与产品营销、产品、销售、行业营销、销售赋能及其他团队合作，将我们的策略付诸实践。
此职位适合一位能够应对不确定性、能将战略方向转化为具体行动，并且同样对打造引人入胜的故事和验证故事在市场中的有效性充满热情的产品营销人员。
关于团队：
产品营销团队是组织的讲述者，将客户、市场和产品洞察转化为推动业务成果的策略。
核心职责：
- 为优先级的athenaOne项目制定并执行市场进入策略，将业务目标、客户需求和市场机会转化为清晰的计划和交付成果。
- 与产品、营销、销售及其他团队合作，推动跨职能的市场进入执行，并确保相关方在目标、时间表、信息传递和职责上保持一致。
- 支持制定和执行持续进行的athenaOne市场进入方法，超越单个产品或功能发布，建立持续的市场理解和需求。
- 将战略方向和模糊的业务挑战转化为结构化的计划、建议和行动方案。
- 制定有说服力的信息传递内容、销售演示文稿、简介资料和其他核心材料，清晰地向目标受众传达athenaOne的价值。
- 与临床、收入周期管理、患者参与、平台及其他产品领域的产品经理合作，将各个产品的故事整合成统一的athenaOne叙事。
- 保持对athenaOne产品组合中产品创新的深入了解，并确保优先功能和能力在整体产品组合信息传递和市场进入策略中得到恰当体现。
查看英文原文
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Position Summary:
As the Product Marketing Manager for athenaOne, athenahealth's flagship offering, you will help shape and execute an always-on go-to-market strategy that strengthens how athenaOne is positioned, understood, and sold in market. Operating horizontally across the athenaOne portfolio, you will connect the stories and innovations across our products into a cohesive value proposition for the broader solution. You will independently lead go-to-market strategy and execution for key athenaOne initiatives while partnering with Product Marketing, Product, Sales, Segment Marketing, Sales Enablement, and other teams to bring our strategy to life.
This role is ideal for a product marketer who is comfortable navigating ambiguity, can turn strategic direction into tangible action, and is equally energized by developing a compelling story and understanding whether that story is working in market.
About the Team:
Product Marketing serves as the storytellers of the organization, translating customer, market, and product insights into strategies that drive business results.
Essential Job Responsibilities:
- Develop and execute GTM strategies for priority athenaOne initiatives, translating business objectives, customer needs, and market opportunities into clear plans and deliverables.
- Partner across Product, Marketing, Sales, and other teams to drive cross-functional GTM execution and ensure stakeholders are aligned on objectives, timelines, messaging, and responsibilities.
- Support the development and execution of an always-on athenaOne GTM approach that builds sustained market understanding and demand beyond individual product or feature launches.
- Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and action.
- Develop compelling messaging, sales presentations, one-pagers, and other core collateral that clearly articulate athenaOne's value to target audiences.
- Partner with Product Marketing Managers across Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product areas to connect individual product stories into a cohesive athenaOne narrative.
- Maintain a strong understanding of product innovation across the athenaOne portfolio and ensure priority features and capabilities are appropriately reflected in broader portfolio messaging and GTM strategies.
- Collaborate with Sales Enablement and other marketing teams to translate positioning and messaging into effective commercial resources and programs.
- Collaborate with Customer Advocacy and CSM teams to develop compelling year one customer stories / boomerang stories
Additional Job Responsibilities:
- Regularly analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance to identify opportunities to improve athenaOne positioning and GTM execution.
- Conduct targeted research and analysis to investigate opportunities across the buyer journey and develop recommendations for addressing them.
- Establish strong feedback loops with Sales and other commercial stakeholders to understand how athenaOne is being positioned in market, what is resonating, and where additional support or refinement is needed.
- Support recurring commercial performance reviews and retrospectives, translating insights into clear recommendations and follow-up actions.
- Deploy triannual release messaging updates across market-facing endpoints and sales assets.
Expected Education & Experience:
- Bachelor's degree in marketing, business, communications, or a related field.
- 5+ years of experience in product marketing with experience in healthcare technology.
- Demonstrated experience developing and executing GTM strategies for complex B2B products, platforms, or portfolios.
- Exceptional writing and storytelling skills, with demonstrated ability to translate complex products and concepts into clear, compelling messaging.
- Strong project management and organizational skills, with the ability to independently move complex, cross-functional work forward.
- Strong relationship-building and collaboration skills, with demonstrated ability to influence across Product, Sales, Marketing, and other stakeholder groups.
- Ability to synthesize customer, market, competitive, and commercial insights into actionable recommendations.
- Intellectual curiosity and strong judgment, with a track record of asking thoughtful questions and turning ambiguous direction into tangible outcomes.
- Comfortable operating in a fast-moving environment and motivated to grow as a strategic product marketer.
Expected Compensation
$116,000 - $196,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision:In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture:Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment:Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
athenahealth.com/careers/equal-opportunity
Originally posted on Himalayas