高级总监，产品营销
Sr. Director, Product Marketing
关于AllVoices
AllVoices是面向员工关系的AI原生平台。我们为HR和ER团队提供一个系统，用于案件受理、案件管理、调查和分析，并配有受Sweetgreen、Panera Bread和Harbor Freight等公司信赖的举报热线。员工关系一直依赖于电子表格、收件箱和机构记忆。我们正在用一个让工作更快、更一致且可辩护的平台来取代它。
高级产品市场经理
地点：远程（美国） | 部门：市场 | 汇报对象：首席营收官
职位描述
我们正在招聘一位高级产品市场经理，负责AllVoices在市场上的定位、差异化和认知。您将定义我们服务的对象以及他们为何应该选择我们，然后将这一信息贯穿于所有展示的表面：网站、销售演示文稿、竞争简报、发布活动和客户沟通。
这是一个在精简团队中需要亲力亲为的角色。您将制定战略，同时还要制作演示文稿、撰写脚本并指导设计师。该职位与销售、产品和数字指标紧密相关。
您将负责的工作
主导目标客户画像定义和价值主张
这是该职位的主要职责。维护清晰、当前的目标客户画像，以及每个买家和细分市场的价值主张。随着我们向上扩展市场以及员工关系类别的发展，保持该定义的清晰，并确保其他所有职能都基于同一版本的定义。
主导竞争差异化
在员工关系和HR科技领域维持竞争评估。定义我们的差异化，并将其转化为销售可以在实际交易中使用的定位。声明必须有据可依，差异化要真实。
以买家和交易证据为基础进行定位
开展研究以保持定位的真实性：胜败分析、买家访谈以及销售对话中的定性信号。将发现带回销售、产品和管理层作为证据，并利用它们来优化目标客户画像、信息传递和价值主张。
主导网站信息和转化率
负责首页、产品页面和全公司范围的信息。将价值和竞争差异化转化为能带来转化的内容，并与设计和开发合作伙伴合作推出更改并进行测试。将网站视为一个拥有自有指标的转化资产，而不是宣传册。
主导产品发布
负责发布的产品上市策略：发布层级、定位和名称
查看英文原文
About AllVoices
AllVoices is the AI-native employee relations platform. We give HR and ER teams one system for intake, case management, investigations, and analytics, backed by a whistleblower hotline trusted by companies like Sweetgreen, Panera Bread, and Harbor Freight. Employee relations has run on spreadsheets, inboxes, and institutional memory. We are replacing that with a platform that makes the work faster, more consistent, and defensible.
Senior Director, Product Marketing
Location: Remote (US) | Department: Marketing | Reports to: Chief Revenue Officer
The Role
We are hiring a Senior Director of Product Marketing to own how AllVoices is positioned, differentiated, and understood in market. You will define who we sell to and why they should choose us, then carry that through every surface it shows up on: the website, the sales deck, the competitive brief, the launch, and the customer communication.
This is a hands-on role in a lean team. You will set strategy and also build the deck, write the script, and brief the designer. It sits close to Sales, close to Product, and close to the number.
What You'll Do
Own ICP definition and value proposition
This is the primary responsibility of the role. Maintain a clear, current definition of who we sell to, and the value propositions that land with each buyer and segment. Keep that definition sharp as we move upmarket and as the ER category evolves, and make sure every other function is working from the same version of it.
Own competitive differentiation
Maintain competitive assessments across the ER and HR tech landscape. Define how we differentiate, and translate that into positioning Sales can use in live deals. Claims must be defensible and differentiation honest.
Ground positioning in buyer and deal evidence
Run the research that keeps positioning honest: win/loss analysis, buyer interviews, and the qualitative signal coming out of sales conversations. Bring findings back to Sales, Product, and leadership as evidence, and use them to refine ICP, messaging, and value props.
Own website messaging and conversion
Own the homepage, product pages, and company-wide messaging. Translate value and competitive differentiation into content that converts, and work with design and development partners to ship changes and test them. Treat the site as a conversion asset with owned metrics, not a brochure.
Own product launches
Run the go-to-market motion for releases: launch tiering, positioning and naming, messaging, enablement, and the cross-functional calendar. Partner with Product so what ships is understood by the market, and Sales and customers hear about it in a coordinated way.
Partner on audience and paid strategy
Work with media agencies on audience strategy, and build audiences alongside RevOps and Marketing Ops. Partner with designers to keep creative best in class, and hold agency output to the same messaging standard as everything else we publish.
Partner with Events, Content, and Community and Partnerships
Work with the Head of Events, Content, and Community to make sure the topics we program against are the ones our ICP cares most about. Bring the buyer, market, and competitive insight that shapes editorial and event themes, and keep that work anchored to our positioning.
Create content directly
Build what the moment needs: decks, one-pagers, and simple ad creative using Canva and Claude Design. Comfort producing polished work yourself, quickly, is a requirement of this role. We also work with freelance designers as needed.
Own sales enablement content
Own the Sales Resource Library, which is used heavily across every deal. Maintain sales decks, business case materials, video assets, and competitive collateral, and train the team on how and when to use them. Use performance data and sales insight to decide what to build, retire, and refresh, and partner closely with Sales and the leadership team on where the gaps are.
Manage quarterly customer webinars
Manage the quarterly customer webinar and build the outline and script Product presents from: what shipped last quarter, what is coming next, and why it matters to their work. Own the format and flow so it is easy to follow and worth the hour.
Own customer product communications
Draft the weekly customer newsletter in close partnership with Product, so customers know what is new, what they may have missed, and what is coming soon. Use in-app messaging to reach the right audience with major releases.
What You Bring
- 8+ years in B2B SaaS product marketing, including ownership of positioning and messaging for a full product line
- Built ICP and value proposition frameworks that Sales actually used, not documents that sat in a drive
- Strong competitive marketing background, including running assessments and equipping a sales team to win against named competitors
- Owned website messaging and worked with design and development partners to ship and test it
- Ran product launches end to end across Product, Sales, and Marketing
- Built sales enablement assets, partnership materials, and train reps on them, with evidence they moved deals
- Hands-on production ability. Canva, AI tooling, and comfort building decks and creative yourself
- Strong writer. Clear, direct, and able to move between a competitive brief, ad copy, and a customer newsletter
- Experience marketing to HR, Legal, or Compliance buyers preferred
- Comfortable in a lean team where strategy and execution sit in the same person
Benefits
Competitive salary, company equity, 401(k) matching, medical, dental, and vision insurance, unlimited paid time off, paid holidays, remote flexible work, and company equipment.
Originally posted on Himalayas