高级产品经理
Senior Product Manager
在Sobi,每个人都将独特的才能带入团队,共同创造价值。我们致力于开发和提供创新疗法,改善罕见病患者的生活。我们的优势来自我们的团队以及对患者的承诺。
高级产品经理将负责通过支持与关键意见领袖建立关系,以及与合作伙伴公司成功实现既定成果,来帮助提升Sobi在波兰的可信度和知名度。
高级产品经理将与本地医学和患者准入同事以及总部员工紧密合作,以跨职能的方式处理Sobi与所有利益相关方的互动。高级产品经理将通过深入了解市场和客户/患者、与内部和外部利益相关方协作,并执行解决方案,推动Sobi产品快速送达有需要的患者,创造价值。
主要职责包括:
· 与合作伙伴公司密切合作,本地化全球品牌营销策略并实施项目,包括数字计划,通过了解市场动态、患者/护理者旅程和客户/市场洞察
· 与内部利益相关方跨职能合作,确保医学、定价、患者倡导等领域的协调一致
· 与KOL、相关组织和其他关键利益相关方建立合作关系,并与品牌大使(品牌专属)和客户经理(KAM)紧密合作,同时管理外部机构以支持品牌、疾病信息的传播及宣传材料的开发
· 跟踪绩效,反思并识别新机会以更好地满足客户需求
· 将波兰的需求传达给全球营销团队,确保波兰上市成功
· 与CEE平台紧密合作
· 负责在范围内的品牌适应和执行本地商业模型
· 市场营销策略的制定和调整,市场营销材料:简报、制作、MLR/促销材料/Veeva、分发、团队培训
· 商业活动计划(全渠道)
· 高效领导本地XF团队(无直接汇报关系)
· 产品运营支出管理:与CL协商预算规划和使用;KPI/ROI监控;基于ROI的优化
· 花费20%的工作时间在一线
查看英文原文
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.
The Senior Product Manager will be responsible to help develop the presence and recognition of Sobi as a credible partner in Poland through supporting the development of relationships with key opinion leaders, as well as through successful delivery of agreed outcomes with the partner company though excellent collaboration.
The Senior Product Manager will work closely with local medical and patient access colleagues as well as HQ staff in a cross functional approach for Sobi’s interactions with all stakeholders. Senior Product Manager will create value through in-depth understanding of the market and customers/patients, collaboration with internal/external stakeholders and executing solutions to drive focus in delivering Sobi product to the patients in need, fast.
main responsibilities will include:
· Work closely with the partner company to localize global brand marketing strategy and implement programs including digital intiative, through understanding of market dynamics, patient/caregiver journey and customer/market insights
· Work cross functionally with internal stakeholders to ensure alignment across Medical, Pricing, Patient Advocacy, etc...
· Establish collaborative relationships with KOLs, relevant organizations and other key stakeholders, and close collaboration with Brand Champions (brand dedicated) and KAMs as well as collaborate and manage external agencies to support execution of brand, disease messages, and developing promotional materials
· Track performance, reflect and identify new opportunities to better meet customer needs
· Represent Poland needs into global marketing team to ensure Poland launch is successful
· Close collaboration with the CEE platform
· Responsibilities of adapting and conducting local Commercial Models for brands in scope
· Marketing strategy preparation and adaptation , Marketing materials: briefs, production, MLR/Promo Mats/Veeva, distribution, team training
· Commercial activity plan (omnichannel)
· Efficient leading local XF team (without direct reporting lines)
· Product OPEX management: budget planning and utilization in consultation with CL; KPI/ROI monitoring; ROI-based optimization.
· Spending 20% of work time in the field supporting business activities and taking ownership of customer networking and managing ongoing key stakeholder relationships
· Participating on local and international congresses and collecting, archiving & reporting data about field activities and applying the key-account principles in CRM
· Participating in assigned HQ project groups and working in support of the SOBI global and local business plans
· Providing feedback about the local market requirements and competitors activities
· Participating in the planning process and providing inputs for the planning regarding assigned products
· Reporting to CL and management in accordance with SOBI requirements and standards Participating on relevant regular tele-conferences and meetings.
- University degree level education
- 5+ years of product management experience in pharma marketing (better if in rare disease area)
- ideally with Commercial experience for innovative products preferred and /or pre-launch and launch experience in the innovative pharma market and/or pharma marketing experiences in analytics, or market research or digital marketing
- Sales experience will be a plus as well
- Leadership, effective communication and team working skills
- High ownership and agility to learn new things
- Problem solving and critical thinking skills combined with an analytical mindset
- In-depth knowledge of national healthcare systems and practices
- Proficient user of modern IT and office software ( Excel, Word, PP and Outlook.), effective oral and written business level English skills and fluent Polish
- Data analysis (sell-in/sell-out, insights generation) experience as well as Calendar and product OPEX budget management experience
- Multi stakeholder project management experience, delivering results on time and within budget
- Flexibility, ability to manage change and operate in an environment of uncertainty
- Key customer relationship management experience as well as management and negotiation skills
- Ability to identify and analyze business opportunities
- Driving licensee gr. B
- For this position and a goof fit with Sobi, we are looking for someone :
- Pro-active and courageous with positivity
- Result-driven and determined to change status quo
- Respect for diversity, team player able to operate with minimal supervision
- Curious and eager to develop
- Cooperative attitude – team results above individual score
- Trustworthy with high ethical standards