inbound营销负责人
Inbound Marketing Lead
主导DotActiv的引客营销方法，结合AI辅助的内容创作与内部专业知识。该职位需要一位注重执行的营销人员，能够管理我们的平面设计师，采访技术主题专家（SME），并利用现代AI工具维持高产量、高质量的引客引擎。
DotActiv是谁？
在DotActiv，我们自豪地为全球零售市场提供高质量的品类管理软件和咨询服务，提升每个人的店内购物体验。
我们深度集成的一体化品类管理软件简化了数据驱动聚类、产品组合、地板和货架规划之间的相互依赖性复杂性。同时，我们才华横溢的员工和高度优化的流程使我们能够以无与伦比的便利性和效率快速实现影响。
通过DotActiv，您将获得一体化的软件，它为您提供无与伦比的支持、定期更新以及客户成功团队的主动月度指导。
主要职责：
- 引客与内容执行：通过规划、制作和分发与客户旅程一致的文章、案例研究、电子邮件和潜在客户磁铁来推动引客营销引擎。
- AI驱动的工作流程：积极使用生成式AI平台（如ChatGPT、Claude等）高效撰写、重新利用和扩展书面内容，同时不牺牲语气或技术准确性。
- 专家知识提取：采访内部产品专家和行业专家，提取专业知识并转化为高价值的营销资产。
- 平面设计师管理：指导内部平面设计师的工作流程、截止日期和产出，确保视觉内容支持文案和品牌指南。
- 线索与资产优化：使用CRM/营销平台监控核心引客指标（流量、转化率、MQL），并对表现不佳的资产进行迭代优化。
要求
要求与资格
- 经验：2-4年B2B内容营销或引客营销的实际经验（SaaS/软件经验是重大优势）。
- AI工具熟练度：有使用AI工具加速研究、写作和内容创意的日常经验。
- 方法论：对引客营销基础、线索生成流程和SEO基础有扎实的理解。
- 领导力与项目管理：能够协调视觉创意工作，管理内容生产。
查看英文原文
Own and drive DotActiv’s inbound marketing methodology by combining AI-assisted content creation with internal domain knowledge. This role requires an execution-focused marketer who can manage our graphic designer, interview technical Subject Matter Experts (SMEs), and leverage modern AI tools to maintain a high-volume, high-quality inbound engine.
Who Is DotActiv?
At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services that improve the in-store shopping experience for everyone.
Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.
With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.
Key Responsibilities:
- Inbound & Content Execution: Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys.
- AI-Powered Workflows: Actively use generative AI platforms (ChatGPT, Claude, etc.) to draft, repurpose, and scale written content efficiently without sacrificing tone or technical accuracy.
- SME Knowledge Extraction: Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets.
- Graphic Designer Management: Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines.
- Funnel & Asset Optimisation: Monitor core inbound metrics (traffic, conversion rates, MQLs) using CRM/marketing platforms and iterate on underperforming assets.
Requirements
Requirements & Qualifications
- Experience: 2–4 years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
- AI Tool Literacy: Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
- Methodology: Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
- Leadership & Project Management: Capability to coordinate visual creative work, manage content calendars, and keep production on schedule.
- Communication: Exceptional written English skills with a sharp eye for editing and technical accuracy.
Benefits
Here's what you can expect from DotActiv when joining the team as a Category Planner.
- You’ll receive a Cost to Company of between R18 000 - R25 000
- You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
- We offer you a transparent job grading system; and
- We offer you a developmental path specific to your circumstances, allowing you to track your progress.
Originally posted on Himalayas