全球网页增长项目经理
Global Web Growth Project Manager
公司简介
在Docplanner Group，我们的使命是帮助人们过上更长、更健康的生活。作为全球最大的医疗平台，我们每月连接2400万患者与13个国家的28万名医生（通过ZnanyLekarz、Doctoralia、MioDottore、DoktorTakvimi和jameda等品牌）。我们的市场、SaaS和AI工具简化日常任务，帮助医生、诊所和医院更高效地工作，让他们专注于真正重要的事情：照顾患者。
了解更多我们的产品：pro.doctoralia.es
为什么加入我们？
真正的影响力 – 我们帮助医生帮助患者。你的工作真的能带来改变。
在规模中保持敏捷 – 3000多名员工，但依然快速、灵活且注重实际。
✨塑造未来，持续增长 – 现在就带来改变，并为长期成功打下基础。
职位描述
我们正在寻找一位以增长为导向的全球网页项目经理（增长），帮助我们扩展和优化B2B网页生态系统。我们的系统包括30多个网站：
- 每个市场一个网站
- 多个特定产品的网站
- 多语言和多市场协调
这是一个高影响力的职位，网页是核心增长渠道，直接为各国的营销数据库增长和潜在客户生成（MAL和MQL）计划做出贡献。该职位不仅负责项目管理，还要负责网页表现，并对实现网页目标（特别是表单提交和潜在客户生成KPI）负责。
你将如何产生影响？
- 负责网页表现并推动增长
- 负责并实现网页KPI，尤其是表单提交（MAL和MQL）
- 识别结构和用户体验机会
- 计划并执行转化率优化（CRO）计划
- 计划并执行A/B测试
- 优化和创建落地页和转化漏斗
- 处理网页质量保证，确保高质量、快速且无错误的发布
- 将数据转化为行动
- 使用GA4和GSC等工具分析表现
- 与网页分析师合作，将洞察转化为优化路线图
- 将洞察和路线图计划转化为可衡量的表现提升
- 全程领导跨职能网页项目
- 从构思和优先级排序到发布和发布后待办事项，管理网站计划
- 制定清晰的项目计划、时间线和利益相关者共识
- 与市场营销、网页开发人员、网页设计师和网页分析师紧密协作
- 平衡多个项目
查看英文原文
Company Description
At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
Learn more about our products here: pro.doctoralia.es
Why join us?
Real impact – We help doctors help patients. Your work truly makes a difference.
At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on.
✨ Shape the future, sustain growth – Make a difference now and build for long-term success.
Job Description
We’re looking for a growth-oriented Global Web Project Manager (Growth) to help us scale and optimize our B2B web ecosystem. Our setup includes more than 30 websites:
- One website per market
- Multiple product-specific websites
- Multi-language and multi-market coordination
This is a high-impact role where web is a core growth channel, directly contributing to marketing database growth and lead generation (MAL and MQL) initiatives across countries. The person in this role will not only manage projects — they will own web performance and be accountable for delivering web targets, especially form submissions and lead generation KPIs.
How will you make an impact?
- Own performance and drive growth through websites
- Own and deliver web KPIs, especially form submissions (MALs and MQLs).
- Identify structural and UX opportunities.
- Plan and execute CRO initiatives.
- Plan and execute A/B tests.
- Optimize and create landing pages and conversion funnels.
- Handle web QAs to ensure high-quality, fast, and bug-free releases.
- Translate data into action
- Analyze performance using tools such as GA4 and GSC.
- Partner with the Web Analyst to turn insights into an optimization roadmap.
- Transform insights and roadmap initiatives into measurable performance improvements.
- Lead cross-functional web projects end-to-end
- Manage website initiatives from ideation and prioritization to launch and post-launch backlog.
- Create clear project plans, timelines, and stakeholder alignment.
- Coordinate closely with Marketing, Web Developers, Web Designers, and the Web Analyst.
- Balance multiple parallel initiatives across markets.
- Ensure delivery is aligned with business goals, deadlines, and growth targets.
What will help you thrive?
- 3+ years of experience in web management, preferably in a B2B or SaaS environment.
- Strong understanding of CRO and lead generation.
- Experience with website analytics tools (GA4, VWO, Hotjar, etc.).
- Familiarity with CMS platforms, preferably HubSpot.
- Project management skills with the ability to handle multiple initiatives simultaneously.
- Strong communication and collaboration skills to work with cross-functional teams.
- Fluent English.
What to Expect from Our Hiring Process
We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):
1️⃣ Intro Chat – A first call with our Talent Partner Giuliana to explore mutual fit around relevant skills, value alignment, and motivation.
2️⃣Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Luisa, Global Head of Web Strategy and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too.
3️⃣Business Case – A take-home exercise incl. a few days' preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with Luisa and the team to discuss your thoughts and findings.
4️⃣Final Interview– A final conversation with another senior leader from our Global Team.
5️⃣ References & Offer!
Why You’ll Love It Here
Global Benefits – No matter where you are, you’ll have access to:
- Healthcare insurance – so you can focus on what matters.
- Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
- Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
Local Perks – Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
Career Growth – We’re growing, and so can you! You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
A Truly Global Team – Work with talented people from all over the world in a diverse and inclusive environment.
⏳ Flexibility That Works for You – Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.
Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.
What We Believe In
At Docplanner, our values guide everything we do:
Focus on results – we're here to make an impact.
Think like an owner – take responsibility, drive outcomes.
✂️ Keep it simple, keep it lean – smart solutions over complexity.
Be respectful and radically honest – openness builds trust.
Learn and be curious – growth is part of the job.
Don’t just take our word for it—check out our Glassdoor to hear what our people say!
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We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.