B2B营销负责人,印度
B2B Marketing Lead, India
关于该职位
我们正在寻找一位经验丰富且多才多艺的印度企业市场营销负责人,以推动OpenAI在印度的企业和B2B营销策略。这是一个关键的领导职位,要求具备完整的B2B营销能力,并对印度市场有深刻理解——能够针对企业、初创公司、开发者和合作伙伴受众开展工作,建立基础能力,并推出支持收入增长和长期信任的高影响力项目。
该职位将负责制定和执行支持企业采用、合作伙伴驱动增长、初创公司和与开发者相关的业务受众的整合B2B营销计划。理想的候选人具备与销售主导的GTM团队合作的丰富经验,能够在复杂的利益相关者环境中运作,并将全球战略转化为适用于印度的本地有效执行。
该职位的首选地点是孟买。
在该职位中,您将:
- 领导制定并执行与全球优先事项和印度GTM目标一致的印度B2B营销策略。
- 在现场营销、内容、客户营销、活动、高管参与和合作伙伴营销方面推动全漏斗B2B营销计划。
- 与印度GTM、合作伙伴关系、产品营销、传播和全球事务紧密合作,推出支持企业采用和线索增长的整合计划。
- 将全球B2B叙事和发布内容转化为适用于印度的、针对企业、初创公司、开发者和合作伙伴的市场特定执行。
- 建立强大的印度营销运营节奏,包括计划周期、代理管理、预算监督、绩效评估和报告。
- 作为B2B营销的印度代表,将市场洞察、客户视角、信任信号和本地细节带入全球战略讨论中。
- 在印度建立并扩展基础的B2B营销能力,着眼于未来团队成长和专业化。
如果您具备以下条件,可能会在这个职位上表现出色:
- 在B2B或整合营销领域有10年以上经验,最好是在技术、平台或高增长环境中。
- 在印度或类似复杂市场中,有成功构建和执行支持企业或合作伙伴驱动GTM策略的B2B营销计划的经验。
- 对印度企业采购动态有深入了解,包括信任、监管、合作伙伴、SI生态系统和本地证明点的作用。
查看英文原文
ABOUT THE ROLE
We are seeking an experienced and versatile India Business Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy in India. This is a critical leadership role for a full-stack B2B marketer with strong India market judgment—someone who can operate across enterprise, startup, developer, and partner audiences, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.
This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, startups, and developer-adjacent business audiences in India. The ideal candidate brings deep experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution for India.
The preferred location for this role is Mumbai.
IN THIS ROLE, YOU WILL:
- Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives.
- Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.
- Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
- Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions.
- Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
- Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.
- Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.
YOU MIGHT THRIVE IN THIS ROLE IF YOU HAVE:
- 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
- Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.
- Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.
- Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
- Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.
- Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences.
- Experience managing teams, agencies, vendors, and regional or local partners in India preferred.
NICE TO HAVE:
- Experience marketing AI, developer, or highly technical products.
- Familiarity with regulated industries or trust-sensitive enterprise environments.
- Prior experience leading India, South Asia, regional, or global marketing scopes.
At OpenAI, we value thoughtful builders who are excited to operate at the intersection of technology, business, and societal impact. If you’re motivated by complex challenges, India market nuance, and the opportunity to shape how AI is adopted by businesses in India, we’d love to hear from you.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.