媒体运营高级经理
Media Operations Senior Manager
Navient Solutions LLC
支持学生贷款起源的绩效营销团队正在寻找一位媒体运营高级经理，负责领导支撑有效营销执行和评估的技术、数据和运营能力。
此职位在确保营销决策由可靠的数据、管理良好的技术平台和有意义的绩效洞察支持方面起着重要作用。从营销自动化和客户数据平台到追踪、归因、分析和平台集成，您将帮助建立和维护使营销团队能够自信执行并持续提升结果的基础。
成功需要能够在技术专长与业务目标之间取得平衡，应对复杂性，并在各职能间建立可信赖的合作关系。您将与市场营销、产品、工程、数据、风险、合规及外部供应商紧密合作，帮助交付可扩展、合规且可衡量的解决方案，以支持业务增长并提升客户体验。
营销技术策略与管理
- 负责营销技术路线图和生态系统，以支持合作伙伴、电子邮件、短信、付费数字渠道（包括付费搜索、展示广告、OTT、音频、付费社交、直邮）以及任何未来扩展渠道。
- 作为我们企业级邮件服务提供商（Braze）的主要负责人——管理数据的流入和流出，与Segment集成客户数据平台，并管理退订政策，以确保一流的编排效果。
- 作为我们的端到端广告运营团队——通过Segment和Google Tag Manager等平台，设置事件回传至付费广告平台，安装和配置跟踪像素。
- 开发可扩展的受众框架和激活策略，以在所有渠道中实现个性化的客户体验。这包括确定激活和抑制标准并验证数据准确性。
- 评估现有的技术平台和集成。
- 识别改进营销流程效率、度量、个性化和自动化的机遇。
- 维护营销技术系统和流程的治理和文档。
追踪、分析与度量
- 负责数字事件追踪架构和实施，包括但不限于UTM参数和营销标签。
- 确保网站、在线申请和营销渠道中客户、活动和转化数据的准确收集。
查看英文原文
Navient Solutions LLC
The Performance Marketing team supporting Student Loan Originations is seeking a Media Operations Senior Manager to lead the technology, data, and operational capabilities that support effective marketing execution and measurement.
This role plays an important part in ensuring marketing decisions are supported by reliable data, well-managed technology platforms, and meaningful performance insights. From marketing automation and customer data platforms to tracking, attribution, analytics, and platform integrations, you'll help build and maintain the foundation that enables marketing teams to execute with confidence and continuously improve results.
Success requires the ability to balance technical expertise with business priorities, navigate complexity, and build trusted partnerships across functions. Working closely with Marketing, Product, Engineering, Data, Risk, Compliance, and external vendors, you'll help deliver scalable, compliant, and measurable solutions that support business growth and enhance the customer experience.
Marketing Technology Strategy & Management
- Own the marketing technology roadmap and ecosystem to support Partnerships, Email, SMS, Paid Digital Channels including Paid Search, Display, OTT, Audio, Paid Social, Direct Mail, and any future expansion channels.
- Serve as the primary owner of our enterprise ESP (Braze) - managing data inflows and outflows, CDP integration with Segment, and unsubscribe governance to ensure a best-in-class orchestration.
- Function as our end-to-end Ad Operations team - setting up event pass back to paid ad platforms via platforms including Segment and Google Tag Manager, installing and configuring tracking pixels.
- Develop scalable audience frameworks and activation strategies that enable personalized customer experience across all channels. This includes identifying activation and suppression criteria and validating data accuracy.
- Evaluate existing technology platforms and integrations.
- Identify opportunities to improve marketing process efficiency, measurement, personalization, and automation.
- Maintain governance and documentation for marketing technology systems and processes.
Tracking, Analytics & Measurement
- Own digital event tracking architecture and implementation including but not limited to UTM parameters and marketing tags.
- Ensure accurate collection of customer, campaign, and conversion data across website, online application and marketing channels.
- Partner with teams to support reporting, attribution, experimentation, and forecasting initiatives across Marketing, Product and Finance.
- Establish monitoring and validation processes to ensure tracking integrity.
Platform Administration & Integrations
- Manage integrations between marketing advertising platforms, analytics tools like Amplitude, and customer data platform Segment.
- Partner with Engineering and Product teams to define business requirements and implementation priorities.
- Support platform migrations, new technology implementations, and system enhancements.
- Coordinate vendor relationships and technical support escalations.
Marketing Operations & Enablement
- Support campaign execution through marketing automation and audience management platforms.
- Enable lifecycle marketing initiatives through customer segmentation and data activation.
- Develop scalable workflows and automation to improve team productivity.
- Ensure technology solutions effectively support acquisition, lifecycle, retention, and partner marketing programs.
Data Governance & Compliance
- Ensure marketing technology practices align with privacy, legal, compliance, and security requirements.
- Maintain data governance standards and documentation.
- Partner with Legal, Compliance, and Information Security teams on implementation reviews and risk assessments.
- Support audit and business continuity requirements as needed.
Incident Management & Quality Assurance
- Develop quality assurance processes for tag management, UTM parameters and marketing technology deployments.
- Lead investigation and resolution of tracking, attribution, and platform incidents.
- Establish post-implementation testing and monitoring standards.
- Document root cause analyses and preventative action plans.
The Experience You'll Bring:
- Bachelor's Degree
- 5+ years of experience governing enterprise ESPs and CDPs (Braze experience is a major plus), managing data inflows and outflows, and maintaining data hygiene.
- 2+ years of hands-on experience owning Ad Operations execution, including setting up pixel configurations, server-side tracking, and targeting parameters across a variety of channels (Search, Social, Display, OTT, etc). Exposure to AI/ML-driven marketing tools and personalization engines.
- Experience in financial services, fintech, or regulated environments in a marketing analytics, marketing channel management or ad operations role.
- Familiarity working with modern data stack (e.g. Snowflake, dbt, Looker, Hex , Segment).
- Vendor management and MarTech roadmap ownership experience.
- Advanced reporting using BI tools (Looker, Hex).
Preferred:
- Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration.
- Experience in highly regulated fields, such as financial services, that operate under limited targeting constraints.
- Familiarity working with modern data stack (e.g. Snowflake, dbt, Looker, Segment).
Benefits designed with balance in mind:
Navient’s benefits are thoughtfully designed to support employees from day one, with an emphasis on stability, flexibility, and long‑term support. From health coverage to financial security and time away, our approach is simple: provide meaningful support that helps work feel sustainable.
- Paid time off that begins accruing on Day 1, plus My Day and paid company holidays.
- Medical, dental, and vision coverage for eligible employees and dependents, with access to health advocacy support.
- A 401(k) plan with employer match to support long‑term financial security.
- Company‑paid basic life insurance and short‑ and long‑term disability coverage.
- Employee Assistance Program (EAP) and wellbeing resources, including digital health and chronic‑condition support.
- Family planning resources.
- Pet insurance.
- Learning, development, and career growth opportunities through tuition reimbursement and our e-learning platform.
IMPORTANT NOTICES:
All offers of employment are contingent on standard background checks. Depending on the needs of our business, the successful candidate may be subject to further background checks to determine eligibility and suitability.
EOE Race/Ethnicity/Sex/Disability/Protected Vet/Sexual Orientation/Gender Identity. Navient Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.
Navient is a drug free workplace.
Originally posted on Himalayas