数字营销负责人
Digital Marketing Lead
这是一份远程职位。
我们正在招聘！
Digita Global Marketing Ltd. (DGM) 是一家位于牙买加金斯敦的全服务传播机构（创意、广告、营销）。我们的愿景是激发创新，在全球媒体、技术和广告领域培育创造力。
为了实现这一愿景，我们正在招募有洞察力、有才华、有纪律性和有动力的个人，与我们一同踏上区域和全球扩张的旅程。我们为一位经验丰富的高绩效者提供机会，该人将卓越作为基本标准，并愿意勤奋、创造性且动态地工作，以协作方式实现我们的目标。
如果您具备上述思维方式，请继续阅读。以下是我们对成功胜任该职位不可或缺的软技能和硬技能的详细说明。
作为数字主管，您将负责为我们的客户制定、规划和实施数字营销活动。您还将领导一支数字营销专家团队，确保他们的生产力和出色表现。该职位需要精通各种数字营销平台、工具和技术，以推动参与度、生成潜在客户并提高品牌知名度。理想的候选人应深入了解最新的数字营销趋势和技巧，以及能够在远程环境中独立工作的能力。
职责：
1. 在各种渠道（例如社交媒体、SEO、电子邮件营销、付费广告、内容营销）上制定和执行数字营销策略，以实现客户目标并推动成果。
2. 监督数字营销活动的创建、管理和优化，包括预算分配、受众定位和转化率优化。
3. 领导一支数字营销专家团队，提供指导、支持和反馈，确保在既定期限内交付高质量的工作。
4. 与客户和内部利益相关者合作，了解业务目标、目标受众和竞争环境，并将其转化为有效的数字营销策略。
5. 进行市场调研和分析，以识别数字营销领域的新兴趋势、机会和潜在挑战，并提出利用这些机会的策略。
6. 监测和分析关键绩效指标（KPI），以衡量数字营销活动的成功，并提供详细的报告。
查看英文原文
This is a remote position.
We Are Recruiting!
Digita Global Marketing Ltd. (DGM) is a full-service communications (creative, advertising, marketing) agency based in Kingston, Jamaica. Our vision is to inspire innovation and incubate creativity in the global media, technology and advertising landscapes.
To make this vision a reality, we are recruiting intuitive, talented, disciplined, and driven individuals to accompany us on our regional and global expansion journey. We are offering an opportunity to an experienced high performer who places excellence as their baseline and is willing to work diligently, creatively and dynamically to achieve our goal collaboratively.
If you have the above mindset, keep reading. Below we have detailed the mental (soft) and material (hard) skills that are non-negotiable for success in this position.
As a Digital Lead, you will be responsible for strategizing, planning, and implementing digital marketing campaigns for our clients. You will also lead a team of digital marketing specialists, ensuring their productivity and excellent performance. This role requires expertise in utilizing various digital marketing platforms, tools, and technologies to drive engagement, generate leads, and increase brand awareness. The ideal candidate should possess a deep understanding of the latest digital marketing trends and techniques, as well as an ability to work independently in a remote setting.
Responsibilities:1. Develop and execute digital marketing strategies across various channels (e.g., social media, SEO, email marketing, paid advertising, content marketing) to achieve client objectives and drive results.2. Oversee the creation, management, and optimization of digital marketing campaigns, including budget allocation, audience targeting, and conversion rate optimization.3. Lead a team of digital marketing specialists, providing guidance, support, and feedback to ensure the delivery of high-qualitywork within established deadlines.4. Collaborate with clients and internal stakeholders to understand business goals, target audience, and competitive landscape,translating them into effective digital marketing strategies.5. Conduct market research and analysis to identify emerging trends, opportunities, and potential challenges in the digital marketing space, recommending strategies to capitalize on them.6. Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns and providedetailed reports to clients and management.7. Stay updated with the latest digital marketing tools, technologies, and industry trends, and incorporate them into our strategies to enhance performance and efficiency.8. Implement best practices for website optimization, user experience (UX) enhancement, and conversion rate optimization (CRO)to improve client websites' performance.9. Collaborate with designers, content creators, and developers to ensure cohesive and engaging digital marketing assets, such aswebsite content, ad creatives, and landing pages.10. Build strong relationships with clients, actively engaging in client meetings and providing professional insights and recommendations to enhance their digital presence.11. Stay up-to-date with industry regulations and ensure compliance with data privacy laws, online advertising guidelines, andethical digital marketing practices.
Requirements
1. Bachelor's degree in Marketing, Digital Marketing, Communication, or a related field.2. Proven experience as a Digital Marketing Specialist or similar role, with a strong track record in successfully managing and implementing digital marketing campaigns.3. Deep understanding and hands-on experience with various digital marketing channels, tools, and technologies, including SEO, PPC, social media advertising, email marketing automation, content marketing, and web analytics.4. Strong leadership and team management skills, with the ability to motivate, inspire, and guide a team of digital marketingspecialists in a remote environment.5. Excellent analytical skills and data-driven mindset, with an ability to interpret complex data, draw actionable insights, and makedata-informed decisions.6. Demonstrated ability to plan, execute, and optimize digital marketing strategies, with a focus on driving results and achievingclient objectives. 7. Exceptional communication and interpersonal skills, with the ability to collaborate with clients effectively, team members, andstakeholders.8. Self-motivated and able to work autonomously in a remote environment, while also being a collaborative team player.9. Strong project management skills, with the ability to multitask, prioritize work, and meet deadlines in a fast-paced, dynamicworking environment.10. Familiarity with digital marketing industry regulations, data privacy laws, and ethical practices.
Working Conditions:This is a remote position, requiring the candidate to have access to a reliable computer and a stable internet connection. Occasional travel may be required for client meetings or company events.
Originally posted on Himalayas