欧几里得协议 | 交易主管
International Marketing Lead, SMB Ads
我们团队的职责
OpenAI 正在为一个由人工智能驱动的世界打造下一代广告。随着人工智能改变人们获取信息、探索可能性和做出决策的方式，我们认为这为中小型企业以全新方式与客户建立联系提供了巨大机遇。
SMB 广告营销团队正在从零开始构建这一机遇。我们定义企业如何发现 OpenAI 的广告平台，如何成为成功的广告商，并随着时间推移增加其投入。我们与产品、广告工程、数据科学和销售团队紧密合作，结合客户洞察、严谨的实验和快速执行，将早期机会转化为可扩展的增长。
职位描述
我们正在招聘一名国际营销负责人，负责 SMB 广告业务，向 SMB 广告营销主管汇报，以在美国外部市场建立并扩大 OpenAI 的 SMB 广告业务。你将负责国际市场的 SMB 业务目标，并领导团队及跨职能计划，实现广告商获取、激活、留存和收入增长。
这是一个战略性和实操性兼备的领导职位，涉及产品营销、增长营销、需求生成、生命周期营销、合作伙伴关系和销售支持。你将直接管理国际 SMB 广告营销团队，并在其全球矩阵中领导工作：设定国家优先级和资源选择，将全球策略和能力转化为区域和本地执行，并将本地洞察带回以塑造全球计划。
在此职位中，你将：
- 负责国际广告商和收入目标。将其转化为涵盖获取、激活、留存、扩展和推荐的国家计划。
- 根据市场潜力、产品准备度、渠道经济、监管和运营要求对国家进行优先排序。平衡全球一致性与本地相关性。
- 与区域营销、销售和合作伙伴负责人共同推出本地相关的上市计划，包括定位、需求生成、生命周期、教育、优惠和转化。
- 与产品、工程、数据科学和运营团队合作，提升国际广告商体验，从注册和活动创建到支付、衡量、支持和信任。
- 与区域销售负责人协调一致，围绕共同的增长目标、市场计划、赋能和支持的客户参与达成共识。
- 在各市场和项目上进行直接投资。协调预算和团队
查看英文原文
About the Team
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.
About the Role
We are hiring an International Marketing Lead, SMB Ads, reporting to the Head of SMB Ads Marketing, to build and scale OpenAI’s SMB Ads business outside the United States. You will own SMB business targets across international markets and lead the team and cross-functional plans that deliver advertiser acquisition, activation, retention, and revenue growth.
This is a strategic and hands-on leadership role at the intersection of product marketing, growth marketing, demand generation, lifecycle marketing, partnerships, and sales enablement. You will directly manage the international SMB Ads marketing team and lead its work within a global matrix: set country priorities and resource choices, translate global strategy and capabilities into regional and local execution, and bring local insight back to shape global plans.
In this role, you will:
- Own international advertiser and revenue targets. Translate them into country plans spanning acquisition, activation, retention, expansion, and advocacy.
- Prioritize countries based on market potential, product readiness, channel economics, and regulatory and operational requirements. Balance global consistency with local relevance.
- Launch locally relevant go-to-market programs with regional marketing, sales, and partnership leaders across positioning, demand generation, lifecycle, education, offers, and conversion.
- Improve the international advertiser experience with Product, Engineering, Data Science, and Operations, from signup and campaign creation to payments, measurement, support, and trust.
- Align regional sales leaders around shared growth goals, market plans, enablement, and coordinated customer engagement.
- Direct investment across markets and programs. Align budgets, team capacity, agency resources, and global capabilities with growth opportunities, and refine allocation as results emerge.
- Lead international performance reviews, forecasting, and growth initiatives with Sales, Product, and Finance. Use experimentation, funnel insights, and return on investment to improve results.
- Hire, coach, and develop the international SMB Ads marketing team. Establish clear goals and a culture of experimentation, collaboration, and accountability.
- Connect regional and local insights to global strategy. Establish planning and review rhythms that shape marketing, product, and operational roadmaps.
You might thrive in this role if you:
- Bring significant experience owning international business or growth targets, with measurable customer and revenue results in SMB, self-serve, advertising, SaaS, marketplace, commerce, or fintech businesses.
- Demonstrate success hiring and developing marketing teams, scaling across countries, and leading collaboration among global, regional, and local teams.
- Balance global strategy with local customer needs, prioritizing investment across markets, segments, and programs.
- Understand how to acquire, activate, educate, and retain SMB customers at scale.
- Use funnel data, market research, customer insight, and experiments to make clear decisions in evolving markets.
- Build trusted partnerships with regional sales and marketing leaders, global specialist teams, Product, Engineering, Partnerships, Legal, and Operations.
- Combine growth, lifecycle, content, partner, and field programs into effective market plans.
- Bring familiarity with advertiser acquisition, campaign setup, and education on platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, or Snap.
- Translate strategy into execution, launching programs, evaluating results, and scaling successful approaches.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241.
OpenAI Global Applicant Privacy Policy https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.