高级细分产品营销经理（公共部门）
Senior Segment Product Marketing Manager (Public Sector)
## 我们是谁：
Geotab® 是物联网和连接交通领域的全球领导者，并被认证为“最佳工作场所™”。我们是一家由多元化和才华横溢的个人组成的公司，大家共同努力帮助企业发展和成功，提高社区的安全性和可持续性。
Geotab 正在推进安全，将商用车辆连接到互联网，并提供基于网络的分析，以帮助客户更好地管理车队。Geotab 的开放平台和 Geotab Marketplace® 提供数百种第三方解决方案选项，使中小企业和大企业都能通过将车辆数据与其其他数据资产集成来实现运营自动化。每天处理数十亿的数据点，Geotab 利用数据分析和机器学习来提高生产力，通过减少燃油消耗优化车队，提升驾驶员安全并实现对监管变化的强合规性。
我们的团队正在不断壮大，我们寻找那些追随自己热情、思考不同并希望产生影响的人。我们是一个快节奏、不断变化的环境。Geotab 员工接受这种挑战，并愿意承担新的任务和活动——这些任务可能并不总是包含在最初的职位描述中。加入我们，开启一段充满成就感的职业生涯，拥有创新的机会、优厚的福利以及我们有趣且包容的工作文化。在 Geotab 实现你的全部潜力。要了解成为 Geotab 员工是什么感觉，请查看我们的[博客](https://careers.geotab.com/blog/)，并在 [Instagram](https://www.instagram.com/insidegeotab/) 上关注 @InsideGeotab。
## 你是什么样的人：
我们一直在寻找能够为我们的增长做出贡献并取得成果的优秀人才！Geotab 正在寻找一位高级细分产品营销经理（公共部门），该职位将在 Geotab 的细分产品营销团队中担任高级个人贡献者。该职位负责 Geotab 指定细分市场的端到端营销策略和执行，具有最少的监督和深入的专业知识。作为 Geotab 内部的细分市场进入市场权威，该职位位于战略、市场情报和跨职能执行的交汇点。如果你热爱技术并渴望加入行业领导者，我们很期待收到你的申请！
## 你会做什么：
你将负责 Geotab 公共部门细分市场的端到端策略和执行——包括公共工程、公共安全、人员运输和公共行政——涵盖研究、中期计划、市场定位、产品发布和持续的市场洞察分析。你将与内部和外部利益相关者紧密合作，推动细分市场的增长和品牌影响力。你将主导制定和实施针对特定细分市场的营销计划，确保与公司整体战略一致，并推动销售和客户满意度的提升。你还将负责收集和分析市场趋势，识别机会，并向产品和开发团队提供反馈，以支持产品路线图的制定。你将与销售、客户服务和产品团队密切协作，确保所有营销活动与客户需求保持一致。你将负责评估营销活动的效果，并根据数据驱动的洞察进行调整，以最大化投资回报率。你将代表 Geotab 在行业活动中发言，并建立与关键利益相关者的联系，以增强品牌认知度和市场影响力。你将负责创建和维护细分市场的营销材料，包括演示文稿、白皮书、案例研究和宣传资料，以支持销售和客户教育。你将与市场研究团队合作，定期生成关于细分市场的报告，为决策提供支持。你将负责协调和管理跨部门的项目，确保按时交付高质量的成果。你将与全球团队合作，分享最佳实践，并推动统一的营销策略。你将负责监控竞争对手的动态，并提供战略建议，以保持 Geotab 在细分市场的竞争优势。你将负责培训和指导营销团队成员，提升他们的专业知识和技能。你将负责制定和维护细分市场的营销预算，并确保资源的高效利用。你将负责与其他部门合作，确保营销活动符合公司的整体目标和价值观。你将负责跟踪和分析营销活动的绩效指标，并向管理层提供定期的汇报。你将负责识别和解决营销过程中出现的问题，并提出改进建议。你将负责确保所有营销内容符合公司的品牌形象和标准。你将负责与客户沟通，了解他们的需求和反馈，并将其转化为营销策略。你将负责策划和执行针对细分市场的营销活动，包括线上和线下活动，以提高品牌知名度和客户参与度。你将负责评估和优化营销渠道，以提高效率和效果。你将负责与其他部门合作，确保营销活动与产品发布和客户支持保持同步。你将负责制定和维护细分市场的营销计划，并确保其与公司战略一致。你将负责与销售团队合作，制定和实施销售支持计划，以提高销售业绩。你将负责与客户成功团队合作，确保营销活动能够支持客户的成功和满意度。你将负责与产品团队合作，确保营销活动能够准确传达产品的价值和优势。你将负责与市场研究团队合作，确保营销活动能够基于可靠的数据和洞察。你将负责与公关团队合作，确保营销活动能够有效提升公司的公众形象。你将负责与人力资源团队合作，确保营销活动能够吸引和留住优秀的人才。你将负责与财务团队合作，确保营销活动的预算和成本控制。你将负责与法律团队合作，确保营销活动符合相关的法律法规。你将负责与技术团队合作，确保营销活动能够充分利用现有的技术和工具。你将负责与设计团队合作，确保营销活动的视觉元素符合品牌形象和标准。你将负责与内容团队合作，确保营销活动的内容质量和一致性。你将负责与社交媒体团队合作，确保营销活动能够有效利用社交媒体平台。你将负责与客户支持团队合作，确保营销活动能够提供及时和准确的信息。你将负责与销售支持团队合作，确保营销活动能够提供有效的销售工具和资源。你将负责与客户教育团队合作，确保营销活动能够提供有价值的学习和培训材料。你将负责与合作伙伴关系团队合作，确保营销活动能够有效促进合作伙伴关系的发展。你将负责与客户体验团队合作，确保营销活动能够提升客户的整体体验。你将负责与数据分析团队合作，确保营销活动能够基于数据驱动的洞察进行优化。你将负责与市场情报团队合作，确保营销活动能够及时获取和分析市场趋势。你将负责与战略规划团队合作，确保营销活动能够支持公司的长期战略目标。你将负责与创新团队合作，确保营销活动能够推动新想法和新方法的应用。你将负责与企业文化团队合作，确保营销活动能够体现公司的核心价值观和文化。你将负责与多样性、公平和包容性团队合作，确保营销活动能够促进多样性和包容性。你将负责与可持续发展团队合作，确保营销活动能够支持公司的可持续发展目标。你将负责与社会责任团队合作，确保营销活动能够体现公司的社会责任感。你将负责与全球市场团队合作，确保营销活动能够适应不同地区的市场需求。你将负责与本地化团队合作，确保营销活动能够满足不同地区的语言和文化需求。你将负责与国际化团队合作，确保营销活动能够支持公司的全球化战略。你将负责与区域市场团队合作，确保营销活动能够满足特定区域的需求。你将负责与市场细分团队合作，确保营销活动能够针对不同的客户群体进行定制。你将负责与客户旅程团队合作，确保营销活动能够覆盖客户旅程的各个阶段。你将负责与客户生命周期团队合作，确保营销活动能够支持客户从获取到保留的整个过程。你将负责与客户忠诚度团队合作，确保营销活动能够提升客户的忠诚度和满意度。你将负责与客户反馈团队合作，确保营销活动能够及时收集和分析客户反馈。你将负责与客户成功团队合作，确保营销活动能够支持客户的成功和满意度。你将负责与客户支持团队合作，确保营销活动能够提供及时和准确的信息。你将负责与销售团队合作，确保营销活动能够支持销售目标的实现。你将负责与市场团队合作，确保营销活动能够提升品牌的市场地位。你将负责与品牌团队合作，确保营销活动能够强化品牌形象。你将负责与传播团队合作，确保营销活动能够有效传达品牌信息。你将负责与公关团队合作，确保营销活动能够提升公司的公众形象。你将负责与媒体团队合作，确保营销活动能够获得媒体的关注和报道。你将负责与广告团队合作，确保营销活动能够有效触达目标受众。你将负责与数字营销团队合作，确保营销活动能够充分利用数字渠道。你将负责与社交媒体团队合作，确保营销活动能够有效利用社交媒体平台。你将负责与内容营销团队合作，确保营销活动能够提供有价值的内容。你将负责与搜索引擎优化团队合作，确保营销活动能够提高网站的可见性。你将负责与用户体验团队合作，确保营销活动能够提升用户的体验。你将负责与用户研究团队合作，确保营销活动能够基于用户的需求和偏好进行优化。你将负责与设计团队合作，确保营销活动的视觉元素符合品牌形象和标准。你将负责与开发团队合作，确保营销活动能够充分利用现有的技术和工具。你将负责与测试团队合作，确保营销活动的质量和稳定性。你将负责与运维团队合作，确保营销活动的顺利运行。你将负责与安全团队合作，确保营销活动符合安全标准和要求。你将负责与合规团队合作，确保营销活动符合法律法规。你将负责与风险管理团队合作，确保营销活动能够识别和应对潜在风险。你将负责与审计团队合作，确保营销活动的透明度和可追溯性。你将负责与法务团队合作，确保营销活动符合法律要求。你将负责与财务团队合作，确保营销活动的预算和成本控制。你将负责与人力资源团队合作，确保营销活动能够吸引和留住优秀的人才。你将负责与培训团队合作，确保营销活动能够提升团队的专业能力和技能。你将负责与绩效管理团队合作，确保营销活动能够衡量和评估其效果。你将负责与项目管理团队合作，确保营销活动能够按时交付高质量的成果。你将负责与跨部门团队合作，确保营销活动能够协调一致，共同实现目标。你将负责与所有相关部门合作，确保营销活动能够全面覆盖和有效执行。你将负责与所有利益相关者合作，确保营销活动能够满足各方的需求和期望。你将负责与所有合作伙伴合作，确保营销活动能够建立和维护良好的合作关系。你将负责与所有客户合作，确保营销活动能够满足他们的需求和期望。你将负责与所有员工合作，确保营销活动能够体现公司的文化和价值观。你将负责与所有股东合作，确保营销活动能够实现公司的战略目标和愿景。
查看英文原文
## Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our [blog](https://careers.geotab.com/blog/) and follow us @InsideGeotab on [Instagram](https://www.instagram.com/insidegeotab/).
## Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Segment Product Marketing Manager (Public Sector) who will be a senior individual contributor within Geotab’s Segment Product Marketing team. This role owns the end-to-end marketing strategy and execution for Geotab’s assigned segments, with minimal oversight and deep subject matter expertise. Recognized as Geotab’s internal authority on segment go-to-market, this role sits at the intersection of strategy, market intelligence, and cross-functional execution. If you love technology and are keen to join an industry leader, we would love to hear from you!
## What you'll do:
You will own the end-to-end strategy and execution for Geotab's Public Sector segments — Public Works, Public Safety, People Transportation, and Public Administration — spanning research, messaging, content, and sales enablement, and be able to demonstrate the pipeline results generated. You understand government buying cycles, multi-stakeholder procurement processes, cooperative purchasing vehicles, and compliance considerations such as FedRAMP, CJIS, and FERPA that shape public sector purchasing decisions. You're a strong cross-functional partner to both Sales and Product, and you know how to tailor a message to government, education, and municipal buyers without losing the brand.
The Senior Segment Product Marketing Manager (Public Sector) is instrumental in shaping and executing comprehensive marketing strategies that align with Geotab's public sector revenue objectives. This role requires impactful relationships across Marketing, Sales, and the partner ecosystem to propel Geotab's market presence within Public Works, Public Safety, People Transportation, and Public Administration. By collaborating closely with demand generation, content, events, product marketing, and sales teams, this role ensures that marketing plans are seamlessly integrated with public sector goals. Through effective communication, market intelligence, and strategic execution, this role maximizes the impact of marketing efforts — creating a unified approach that supports Geotab's public sector revenue objectives.
## How you'll make an impact:
- Lead the development of comprehensive marketing strategies for all assigned segments; mobilize cross-functional teams to ensure alignment with overall segment business goals.
- Develop a marketing strategy for the assigned segments that targets ideal customer profiles (ICPs), priority market tiers, and buyer personas to drive new customer acquisition, existing account expansion, and retention. Define, own, and maintain segment ICP definitions and buyer persona maps — including target buyer profiles, pain points, motivations, objections, and trust signals, updating them as markets evolve and win/loss data shifts.
- Conduct segment-specific research — including buyer interviews, surveys, win/loss analysis, and industry data synthesis — and translate insights into tailored marketing programs, messaging updates, and sales tools.
- Develop vertical-specific content and enablement assets, including messaging & positioning, brochures, videos, industry guides, segment specific web pages, assist with case studies, solution playbooks, and pitch decks.
- Support strategic segment-focused projects such as market mapping and quarterly initiatives, while proactively identifying the next 1-, 3-, and 5-year opportunity to propose back to the business.
- Articulate Geotab's unique value proposition across assigned segments and align strategies with key purchase drivers, integrating them into segment playbooks and strategy briefs.
- Partner with Product Marketing to support product launches, providing segment tiering input, translating product messaging into segment-specific value propositions, proof points, and objection handling, and developing segment-specific launch materials for sales and the field.
- Partner with sales and business development to create and execute segment and account specific growth strategies that drive brand awareness, market position, and demand.
- Serve as a thought leader, subject matter expert, and lead marketing advocate for Geotab's assigned segments, including representing Geotab at industry events and with key associations.
- Create a robust relationship development and engagement strategy for chosen associations to enhance Geotab's visibility, influence, and networking presence in the industry.
## What you'll bring to this role:
- Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or technology organizations.
- 3+ years of experience in vertical or segment-specific B2B marketing, with demonstrated familiarity with industry-specific buyer dynamics, relevant compliance considerations, and complex procurement processes.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience. An MBA is an asset.
- Experience in telematics, fleet management, or connected vehicle technology is advantageous.
- Objective-focused, strategic, and outcomes-based mindset; able to operate independently and manage priorities, stakeholders, and deliverables without day-to-day direction.
- Proven ability to conduct and synthesize segment research — buyer interviews, competitive intelligence, win/loss data — and translate findings into actionable strategy.
- Excellent storyteller and analytical thinker who can back ideas with customer and market insights; comfortable building reports, interpreting performance data, and using data to inform decisions.
- Demonstrated experience writing compelling value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content.
- Outstanding cross-functional collaboration and communication skills, with a proven track record of cultivating strong relationships with sales teams.
- Excellent project management, time management, and problem-solving skills with strong attention to detail.
- Occasional travel of up to 20% may be required.
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
**Please note:**
**Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.**
**This role is open to remote candidates across Canada; however, employees local to a Geotab office will follow our flexible hybrid model.**
**This posting is for an existing vacancy.**
**#LI-Hybrid**
## Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
***The above are offered to full-time permanent employees only**
## How we work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our [Privacy Policy](https://www.geotab.com/privacy-policy/). Click [here](https://docs.google.com/document/d/1uE3uV2SSp0YnYx4utU9QdhN8Q_RzqMphI_pVJyVWQn8/edit?tab=t.0) to read our Privacy Notice.
The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
Hiring Range
$104,400—$135,700 CAD