产品主导增长营销主管
Head of Product Led Growth Marketing
我们不只是在打造更好的技术。我们在重新定义数据的流动方式，以及世界能通过它实现什么。在 Confluent，数据不会停滞不前。我们的平台让信息动起来，以接近实时的方式进行流式传输，使公司能够更快地做出反应，更聪明地构建，并提供与周围世界一样动态的体验。
加入这个团队需要一种特定的人。那些提出难题、给予诚实反馈并互相支持的人。没有自大，没有单打独斗。只有聪明、好奇的人一起朝着更大的目标前进。
一个 Confluent。一个团队。一个数据流平台。
关于职位：
作为产品驱动增长营销的负责人，你将领导一个团队，从获取到高价值客户转化，定义和优化 Confluent 的产品驱动增长策略。
你和你的团队将与产品、市场、销售、数据科学和工程部门协作，优化注册质量，加强漏斗转化，并最大化后续收入影响。你的工作包括建立衡量框架，主导实验计划，优化数字获取渠道，包括新兴的发现工具如答案引擎优化（AEO），并将性能洞察转化为明确的投资决策。你还将设计和优化产品到销售的交接流程，确保产品信号转化为有效的销售互动。这个角色对于扩大产品驱动的获取至关重要，并展示 PLG 作为可持续、高效的增长杠杆。
你将负责：
- 推动增长策略和优化：与产品、市场、销售和数据科学团队合作，定义并优化整个漏斗（从获取到高价值转化）的产品驱动增长策略，平衡效率、质量和规模，跨渠道、项目和实验进行优化。
- 领导并扩展一支高效的增长团队：招聘、指导和管理一支由增长营销人员和分析师组成的专业团队；培养高速实验、问责制和持续学习的文化，同时将个人发展与 Confluent 的战略目标对齐。
- 优化数字营销和渠道表现：评估付费营销、有机和产品驱动的获取渠道；将性能洞察转化为投资决策；测试并扩展在传统和新兴发现渠道中表现良好的项目，包括答案引擎优化。
查看英文原文
We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.
It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.
One Confluent. One Team. One Data Streaming Platform.
ABOUT THE ROLE:
As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluent’s product-led growth strategy from acquisition through high-value customer conversion.
You and your team will collaborate across Product, Marketing, Sales, Data Science, and Engineering to optimize signup quality, strengthen funnel conversion, and maximize downstream revenue impact. Your work will include building measurement frameworks, leading experimentation agendas, optimizing digital acquisition channels, including emerging discovery levers such as answer engine optimization (AEO), and translating performance insights into clear investment decisions. You will also design and refine the product-to-sales handoff, ensuring product signals translate into effective sales engagement. This role is critical to scaling product-led acquisition and demonstrating PLG as a durable, efficient growth lever for Confluent.
WHAT YOU WILL DO:
- Drive growth strategy and optimization: Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion—balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams.
- Lead and scale a high-performing growth team: Recruit, mentor, and manage a multidisciplinary team of growth marketers and analysts; foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with Confluent’s strategic goals.
- Optimize digital marketing and channel performance: Evaluate paid marketing, organic, and product-led acquisition channels; translate performance insights into investment decisions; test and scale high-performing programs across both traditional and emerging discovery channels, including answer engine optimization (AEO).
- Build measurement frameworks and experimentation rigor: Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and early indicators of long-term customer value; lead a disciplined testing agenda to accelerate learning and improve conversion.
- Strengthen product-led sales motion and GTM alignment: Design and optimize the handoff from product-led users to sales-assisted conversion; partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops; ensure alignment across product launches, marketing campaigns, activation flows, and nurture journeys.
- Evolve PLG for AI and agentic workflows: Partner with Product and Engineering to integrate AI-driven evaluation/personalization, agent-based customer interactions, and intelligent automation into growth workflows—positioning Confluent's PLG motion to capitalize on emerging AI use cases and developer behavior shifts.
WHAT YOU WILL BRING:
- 8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on product-led growth, funnel optimization, experimentation, and revenue impact; 2+ years in a leadership role managing high-performing teams.
- Deep understanding of growth marketing and PLG best practices—including acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and best-in-class PLG tooling and workflows (e.g., product analytics platforms, reverse ETL, activation tools, attribution and experimentation frameworks).
- Strong analytical and problem-solving skills with strategic thinking ability; experience diagnosing complex funnel issues and translating analysis into clear decisions. SQL required, with experience in Hex, Tableau, Amplitude, BigQuery, or similar platforms preferred.
- Experience in enterprise software or SaaS, with proven ability to collaborate across Product, Marketing, Sales, Finance, and Data Science; excellent communication skills for both technical and executive audiences.
- Strong ownership mindset with the ability to move solutions forward in ambiguous, fast-moving environments; proven track record leading and mentoring teams to deliver exceptional results.
WHAT GIVES YOU AN EDGE:
- Experience in developer tools, cloud/data infrastructure, usage-based business models, or other technical, developer-led product domains.
- Familiarity with AI-driven growth strategies, agentic workflows, or integrating LLMs and intelligent automation into marketing and product-led motions.
- Track record designing and scaling product-to-sales handoff strategies, lead qualification models, or hybrid PLG-sales conversion funnels in high-growth B2B SaaS environments.
- Deep expertise in advanced experimentation methodologies and building rigorous measurement frameworks for attribution, incrementality, and lifetime value prediction.
READY TO BUILD WHAT'S NEXT? LET’S GET IN MOTION.
COME AS YOU ARE
Belonging isn’t a perk here. It’s the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what’s possible.
We’re proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
PRIVACY STATEMENT
Confluent is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. By proceeding with this application, you understand that Confluent will share your personal information with other IBM affiliates involved in your recruitment process, wherever these are located. More Information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here http://ibm.com/careers/us-en/privacy-policy/.