市场负责人，亚太区
Field Marketing Lead, APAC
关于OpenAI
OpenAI是一家致力于确保人工智能通用性对全人类有益的AI研究和部署公司。我们的使命需要一支具备多元视角、强大判断力，并对安全且有益的部署有深刻承诺的团队。
关于该职位
我们正在寻找一位经验丰富的亚太区现场营销负责人，以在该地区建立并领导OpenAI的B2B需求生成引擎。向亚太区B2B负责人汇报，该职位将负责将市场机会转化为可重复、可衡量的销售线索的区域战略。
这是一个位于数字需求生成、现场营销和区域赋能交叉点的高级、亲力亲为的职位。您将建立可扩展的项目，使国家团队能够本地化并实施，同时与亚太区活动团队紧密合作，使活动成为需求生成组合中更具战略性和可衡量性的部分。
职责
- 制定并执行与GTM、收入、细分市场和销售线索优先级一致的亚太区B2B需求生成策略
- 在整个客户生命周期、网络研讨会、培育和付费/自有渠道中建立可扩展的数字项目
- 创建区域活动框架、内容包、受众策略和本地化指导，帮助国家团队更快、更高效地工作
- 与国家市场人员和GTM领导者合作，识别本地销售线索缺口，调整项目并优先支持
- 领导亚太区活动组合的需求生成策略，包括活动选择、受众获取、销售策略、后续跟进、转化和投资回报率
- 将活动、数字旅程、内容和销售跟进整合成完整的销售漏斗项目
- 与销售、营收运营和市场运营合作，关注销售漏斗健康状况、线索质量、归因、仪表盘和实验
- 将全球B2B项目转化为适用于亚太区的策略，并将区域洞察带回全球战略
- 管理代理机构、供应商、预算、时间表、报告和项目后学习循环
- 建立清晰的运营节奏，用于计划、绩效评审和投资决策
资格要求
- 在B2B、企业、现场、需求生成或整合营销领域拥有15年以上经验，最好是在多个亚太市场有经验
- 有成功构建数字和可扩展项目的经验，这些项目能产生或影响企业销售线索
- 在客户生命周期、网络研讨会、活动、内容、付费/自有渠道和销售跟进方面有丰富经验
- 有证明能够有效管理这些领域的实际能力
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ABOUT OPENAI
OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment.
ABOUT THE ROLE
We are seeking an experienced APAC Field Marketing Lead to build and lead OpenAI’s B2B demand-generation engine across the region. Reporting to the APAC B2B Lead, this person will own the regional strategy that turns market opportunity into repeatable, measurable pipeline.
This is a senior, hands-on role at the intersection of digital demand generation, field marketing, and regional enablement. You will build scale programs that country teams can localize and deploy, while partnering closely with APAC event teams to make events a more strategic, measurable part of the demand-generation mix.
RESPONSIBILITIES
- Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities
- Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels
- Create regional campaign frameworks, content kits, audience strategies, and localization guidance that help country teams move faster and perform better
- Partner with country marketers and GTM leaders to identify local pipeline gaps, adapt programs, and prioritize support
- Lead demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow-up, conversion, and ROI
- Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs
- Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation
- Translate global B2B programs into APAC-ready motions and bring regional insights back into global strategy
- Manage agencies, vendors, budgets, timelines, reporting, and post-program learning loops
- Establish a clear operating rhythm for planning, performance reviews, and investment decisions
QUALIFICATIONS
- 15+ years of experience in B2B, enterprise, field, demand-generation, or integrated marketing, ideally across multiple APAC markets
- Proven track record building digital and scale programs that generate or influence enterprise pipeline
- Strong experience with lifecycle, webinars, events, content, paid/owned channels, and Sales follow-up
- Demonstrated ability to partner with Sales and RevOps to improve funnel performance and connect marketing to revenue outcomes
- Experience supporting distributed country teams and influencing effectively in a regional-global matrix
- Strong strategic judgment on event portfolio choices, audience strategy, and post-event conversion
- Analytical fluency with CRM, marketing automation, attribution, dashboards, and campaign performance data
- Excellent communication, stakeholder management, and executive presence
- High ownership, adaptability, and comfort building systems in fast-moving, ambiguous environments
PREFERRED QUALIFICATIONS
- Experience marketing AI, developer, SaaS, cloud, infrastructure, data, or other technical products
- Familiarity with Salesforce, Marketo, event platforms, intent tools, and marketing analytics workflows
- Experience with partner-led GTM, ecosystem co-marketing, or account-based orchestration
- Exposure to regulated or trust-sensitive industries across APAC
- Experience in high-growth technology companies or global-local matrix organizations
- Fluency in an APAC language in addition to English
WHY THIS ROLE MATTERS
APAC is a strategically important and highly diverse growth region for OpenAI. The right marketer will build the scalable programs, country enablement model, event strategy, and measurement discipline required to turn regional momentum into durable enterprise pipeline. This role will shape how OpenAI’s B2B marketing engine operates across APAC at a pivotal moment for AI adoption.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.