创意策略师，增长营销
Creative Strategist, Growth Marketing
职位描述
加入重新定义全球设计体验的团队
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感谢您的关注。我们知道找工作可能很耗时，您可能希望尽快了解职位详情，所以我们直入主题。
工作地点与方式
该职位位于柏林，采用混合办公模式。我们的柏林办公室是协作和创意能量的中心，我们希望您离德国市场足够近，能真正感受到当地氛围。您将拥有灵活的工作方式，同时有有意义的办公室时间与团队互动。
职位简介
作为德国地区的创意策略师，您将是Canva在该地区付费和自然流量营销背后的创意表现引擎——在数据、叙事和文化细微差别交汇处推动真实的用户增长。这是一个注重实践、以洞察为导向的职位，本地知识、分析好奇心和创意卓越性驱动成果。您不会直接管理一个团队，但您将对创意方向、代理合作伙伴以及帮助实现想法的跨职能团队产生实际影响。
您将负责
- 领导创意飞轮——负责完整的创意周期（研究、简报、制作、编辑和分析），与区域和全球团队合作推动冲刺周期，并开发基于用户洞察的可测试创意
- 分析并优化表现——深入仪表盘发现成功案例，诊断表现不佳的原因，并与分析团队紧密合作设计创意测试、提升研究和归因实验
- 领导有机和付费社交创意策略——定义德国受众在Meta、TikTok、Instagram和新兴平台上的高表现创意，构建由绩效数据和本地文化时刻驱动的内容体系
- 负责UGC、本地化和市场洞察——简报和审核创作者内容，确保其符合品牌调性并适配平台，为每个项目带来真正的文化理解力
- 与内部和代理团队合作——连接外部创意合作伙伴和内部利益相关者，与媒体购买人员、数据科学团队、欧洲增长营销负责人以及品牌、产品增长和分析领域的代理合作伙伴协作
- 支持整个销售漏斗的转化——参与CRO计划，使获取流程顺畅、吸引人且高转化率
- 我们寻找的候选人
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Description
Join the team redefining how the world experiences design
Hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and How You Can Work
This role is based in Berlin, with a hybrid working arrangement. Our Berlin hub is a place for collaboration and creative energy and we want you close enough to the German market to genuinely feel it. You'll have the flexibility to work in a way that suits you, with meaningful time in the office to connect with the team.
About the Role
As the Creative Strategist for Germany, you'll be the creative performance engine behind Canva's paid and organic marketing in the region — working at the intersection of data, storytelling, and cultural nuance to drive real user growth. This is a hands-on, insight-led role where local knowledge, analytical curiosity, and creative excellence drive outcomes. You won't manage a direct team, but you'll have real influence — over creative direction, agency partners, and the cross-functional teams who help bring ideas to life.
What You'll Do
· Lead the creative flywheel — own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights
· Analyse and optimise performance — dig into dashboards to spot winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments in close partnership with analytics teams
· Lead organic and paid social creative strategy — define what high-performing creative looks like for German audiences across Meta, TikTok, Instagram, and emerging platforms, building content systems informed by performance data and local cultural moments
· Own UGC, localisation, and market insight — brief and review creator content to ensure it's on-brand and platform-optimised, and bring genuine cultural fluency to every project
· Work with in-house and agency teams — bridge external creative partners and internal stakeholders, working with media buyers, data science, the Europe Growth Marketing Lead, and agency partners across Brand, Product Growth, and Analytics
· Support conversion across the funnel — contribute to CRO initiatives to make acquisition journeys seamless, engaging, and high-converting
What We're Looking For
You bring real, hands-on experience in creative strategy or performance marketing and you know what it takes to build creative that actually performs. You understand platform-native formats deeply, you're rigorous about testing, and you use data to sharpen your thinking rather than replace it. You have genuine knowledge of the German market — not surface-level familiarity — and you move comfortably between global teams, agency partners, and local execution. You're self-directed, collaborative, and you take ownership of outcomes.
You're Probably a Match If
· You have extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta, TikTok, YouTube, Instagram)
· You have a strong eye for platform-native creative and the frameworks to test, learn, and scale it
· You're confident using performance dashboards, data tools, and measurement frameworks (including MMM and attribution) to drive decisions
· You have genuine, deep knowledge of the German market and are fluent in German and English — additional languages are a bonus
· You have strong experience briefing and iterating creative in cross-functional sprints
· You have a growth mindset — analytical, curious, and comfortable with ambiguity
About the Group/Team
Our Europe Marketing Group drives market-specific growth across performance marketing, brand, social, community engagement, and more. We work at the intersection of creativity and data, combining global thinking with genuine local understanding to drive meaningful outcomes in our priority markets. We grow through experimentation, creative excellence, and a deep belief that getting the creative right is the fastest path to sustainable growth.
What's in It for You?
Canva has grown hugely over the last few years, but we're only just getting started. Here's a taste of what's on offer:
· Equity packages — so you share in Canva's success
· Inclusive parental leave policy that supports all parents & carers
· An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
· Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above — we still want to hear from you!
Please note that interviews are conducted virtually.