产品市场营销经理, 交易
Product Marketing Manager, Trading
准备开展职业生涯中最有影响力的工作吗？在[Coinbase](https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&utm_source=coinbase)，我们对使命毫不妥协，致力于提升经济自由。标准很高，环境紧张，我们喜欢这样。这里不是安于现状的地方，而是将你推到看似无法突破的极限之外的地方。如果你准备好与那些不愿满足于“足够好”的人一起打造金融的未来，那你在这里。Coinbase 是以远程优先，但不完全是远程办公的公司。期待每季度进行高强度的线下工作会话，称为“冲刺”。[了解更多关于在 Coinbase 工作的信息](https://www.coinbase.com/careers)。
作为[Consumer & Business](https://www.coinbase.com/careers/product-groups) 产品组内产品营销团队的高级产品经理，你将负责 Coinbase 零售应用中交易产品的上市策略。该团队定义了 Coinbase 是跨资产类别交易的最佳场所这一叙事，从现货到永续期货和期权。你将成为交易产品团队与市场营销之间的纽带，通过产品发布、精准定位和创意增长计划推动交易量增长，将认知转化为行动。
**你将负责：**
- 全面负责交易产品营销策略，将复杂的系列产品（永续期货、期权、保证金、现货）转化为以客户为中心的定位和信息，推动采用率。
- 主导零售应用上新交易工具的上市，包括目标受众策略、价值主张开发、渠道规划、创意简报和效果评估。
- 与 CRM 和增长团队合作，推动整个销售漏斗中的交易量增长，激活认知活动、新产品发布和针对流失交易者的挽回计划。
- 创造并执行新颖的参与计划（交易竞赛、激励措施、事件驱动的活动），触及活跃交易者并加速新工具的采用。
- 深入理解不同交易者群体的客户需求，从首次使用衍生品的用户到在竞争对手处有账户的活跃交易者，将洞察转化为更精准的定位和产品反馈。
- 定义与交易量和工具采用率相关的成功指标，监控表现，进行实验，并向产品和市场营销领导层提供明确的建议。
**要求**
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Ready to do the most impactful work of your career? At [Coinbase](https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&utm_source=coinbase), we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” [learn more about working at Coinbase](https://www.coinbase.com/careers).
As a Senior Product Marketing Manager on the Product Marketing team within the [Consumer & Business](https://www.coinbase.com/careers/product-groups) group, you'll own the go-to-market strategy for trading products in the Coinbase retail app. This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You'll be the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that turn awareness into action.
**What you'll do:**
- Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
- Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
- Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
- Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
- Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
- Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.
**Required Skills and Experience:**
- 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.
- Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
- Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
- Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
- Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Job #: P77656
#LI-remote
**Pay Transparency Notice:** Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$170,765—$200,900 USD
- **_Application Limit:_** Candidates may submit a maximum of 3 applications within a 6-month period.
- _**Equal Opportunity Employer:** Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws._
- _**US Applicants:** View [Employee Rights](https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf), [Know Your Rights](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf), and [E-Verify](https://static-assets.coinbase.com/e-verify.pdf) Notice of Participation._
- _**Accommodations:** If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? [Click here](https://chromewebstore.google.com/detail/screen-reader/kgejglhpjiefppelpmljglcjbhoiplfn) to download a free compatible screen reader and view the [tutorial](http://www.chromevox.com/tutorial/)._
- _**Data Privacy & Arbitration:** By submitting your application, you agree to our [Candidate Privacy Notice](https://www.coinbase.com/legal/applicant_privacy_notice). US applicants: By submitting your application, you agree to [Arbitration of Disputes](https://www.coinbase.com/legal/application-arbitration-agreement)._