CRM 管理员 - 合同
CRM Manager - Contract
关于Curology：
Curology的使命是让有效的个性化护肤变得可及。
我们由皮肤科医生创立，他们相信每个人都应该获得真正有效的护肤产品。如今，我们的持牌皮肤科医护人员已经帮助全美50个州的数百万患者将这一使命变为现实。
我们将专业医疗护理与个性化处方配方以及皮肤科医生开发的护肤必需品相结合，提供有科学依据的解决方案，满足人们的实际需求。加入我们，共同实现改善肌肤健康、提升生活品质的使命——一次一个患者。
职位使命：
CRM经理（合同工）的使命是制定并执行高效的CRM和生命周期营销活动，从头到尾推进，以加深客户关系并防止客户流失。这项工作涵盖渠道和细分策略、撰写文案并为设计师提供简报、项目管理、在需要时亲自在我们的ESP Iterable中构建活动或旅程，并报告结果并分享洞察。
非活动相关的工作可能包括与分析或工程团队合作建立仪表盘或数据流到Iterable，或在跨职能环境中代表生命周期团队。
核心职责与影响领域：
活动策略与细分
- 为每个分配的CRM活动制定细分和渠道策略，将生命周期和业务目标转化为明确的受众定义。
- 与跨职能利益相关者合作制定信息策略，确保每项活动都符合更广泛的生命周期目标。
- 根据活动表现和客户生命周期阶段的变化，持续优化细分逻辑。
创意方向与审批
- 撰写文案并为平面设计师制定创意简报，将活动策略转化为清晰、可操作的创意方向。
- 根据品牌、信息和策略目标审查和评估创意成果，与设计师反复迭代直至执行达到标准。
- 管理跨利益相关者的审批流程，在构建开始前获得文案、创意和受众定义的批准。
活动构建与部署（Iterable）
- 在Iterable中亲自构建和发布电子邮件和短信活动及自动化旅程，包括模板设置、受众应用和触发逻辑。团队其他成员可以协助构建，但你有时也需要自己完成部分构建工作。
查看英文原文
About Curology:
Curology's mission is to make effective, personalized skincare accessible.
We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality.
We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time.
Mission of the Role:
The mission of the CRM Manager - Contractor is to strategize and execute high-performing CRM and Lifecycle Marketing campaigns end to end, to deepen our customer relationships and prevent lapse. The work spans channel and segmentation strategies, writing copy and briefing to a designer, project management, building the campaign or journey hands-on in our ESP Iterable when needed, and reporting on results and sharing insights.
Non-campaign work may include working with Analytics or Engineering to establish dashboards or data feeds into Iterable or representing the Lifecycle team in a cross-functional environment.
Essential Functions and Impact Areas:
Campaign Strategy & Segmentation
- Develop segmentation and channel strategies for each CRM campaign assigned, translating lifecycle and business goals into clear audience definitions.
- Define messaging strategy in partnership with cross-functional stakeholders, ensuring each campaign ladders up to broader lifecycle goals.
- Refine segmentation logic on an ongoing basis based on campaign performance and shifts in customer lifecycle stage.
Creative Direction & Approvals
- Write copy and develop creative briefs for graphic designers, translating campaign strategy into clear, actionable creative direction.
- Review and critique creative deliverables against brand, messaging, and strategy goals, iterating with designers until execution meets the bar.
- Manage the approval process across stakeholders, securing sign-off on copy, creative, and audience definitions before build begins.
Campaign Build & Deployment (Iterable)
- Build and launch email and SMS campaigns and automated journeys hands-on in Iterable, including template setup, audience application, and trigger logic. The team includes other resources to assist with build however you will need to build your own some of the time.
- Own execution quality — rendering checks, personalization tokens, and data feed accuracy — so every send is correct and on time.
- Maintain a campaign calendar that keeps strategy, creative, and build work moving in lockstep.
Performance Reporting & Optimization
- Track campaign performance (open rate, CTR, conversion rate, revenue per send) and translate results into recommendations for the next cycle of segmentation, messaging, or creative.
- Concept and architect A/B tests on messaging, creative, and user experience, share results, and apply to future campaigns.
Other Responsibilities
- Work with Analytics or Engineering to establish dashboards or data feeds into Iterable
- Represent the Lifecycle team in a cross-functional environment.
Requirements
Required Qualifications
- 5–7 years of experience in CRM or lifecycle marketing, ideally at a direct-to-consumer or subscription business, with ownership spanning strategy, creative, and hands-on execution.
- Hands-on experience building and deploying campaigns in Iterable (strongly preferred) or a comparable ESP such as Klaviyo or Braze, including segmentation, templates, and QA.
- Experience writing creative briefs and copy, and giving structured, actionable feedback to designers.
- Comfort analyzing campaign performance data (open rate, CTR, conversion, revenue per send) and applying insights to future campaigns.
- Familiarity with A/B testing methodology for messaging, creative, and send strategy.
- Bachelor's degree preferred but not required; equivalent hands-on CRM/lifecycle experience will be considered in place of a degree.
Originally posted on Himalayas