性能营销负责人
Performance Marketing Lead
类别：非营利组织/社会服务
地点：
关于 Give
Give 让个人和组织可以方便地为他们关心的任何事业筹集和捐赠资金，提供包括众筹、企业社会责任服务和平台以及非营利信息。Give 的 260 万+ 捐款人支持 2800+ 经验证的非营利组织，为全国 1500 万+ 人提供服务。
Give 的目标是弥合那些希望通过回馈来产生影响的人与需要支持的人之间的差距。Give 由一群来自顶级机构、拥有数十年企业经验的充满热情的个人领导。
职位是什么？
职位名称：绩效营销负责人
Give 正在寻找一位绩效营销负责人加入我们，共同实现扩大捐赠规模并使其更强大、更好的使命。我们需要一位能够在各渠道主导活动并提出创新想法以推动高投资回报率的人。该职位将完全负责一次性推广产品和月度订阅产品的付费和管理 GDV，并对在两者中达成投资回报率目标负直接责任。
你将做什么？
- 在 Meta 和 Google 上制定并执行绩效营销策略，以推动一次性推广和月度订阅产品的 GDV 增长
- 管理 CRM 渠道，包括 RCS、WhatsApp 和电子邮件，通过自有媒体确保 GDV 的持续交付
- 与内容和编辑团队合作，监督 SEO 执行，以推动有机 GDV 贡献
- 管理利益相关者关系，并确保所有渠道的账单和合规要求准确且按时完成
- 在付费渠道上开发和管理数字拓展和再营销活动
- 管理所有数字渠道的预算，以推动高投资回报率和高效的获客成本
- 识别并测试新渠道，以继续达到或超越既定的关键指标
- 负责所有绩效渠道的数据分析，并定期向创意、内容和管理层团队分享结构化洞察，以指导活动策略和创意迭代
我们寻找什么样的人？
- 5 年以上领导营销团队的经验，最好是在相关行业 -
市场营销、商业或技术学位或同等学历，MBA 优先 -
在 FB、Insta、Adwords 等渠道成功运行营销活动的经验 -
数据驱动和分析方法，具备良好的网络分析知识 -
有创新思维，具有独立思考能力
查看英文原文
Category: NGO/Social Services
Location:
About Give
Give enables individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding, CSR services and platforms and nonprofit information. Give’s community of 2.6M+ donors support 2,800+ verified nonprofits, serving 15M+ people across the country.
Give aims to bridge the gap between the people who want to make a difference through giving back and those who need support. Give is led by a team of highly passionate individuals from top-tier institutions with decades of corporate experience.
What is the role?
Title:Performance marketing lead
Give is looking for a performance marketing leader to join us in our mission of scaling giving and making it bigger and better. We are looking for someone who can own campaigns across channels and come up with innovative ideas to drive strong ROI. This person will have complete ownership of Paid and Managed GDV for One Time Promoted and Monthly Recurring products, and will be directly accountable for delivering on ROI targets across both.
What will you do?
- Plan and execute a performance marketing strategy across Meta and Google to drive GDV growth across One Time Promoted and Monthly Recurring products
- Manage CRM channels including RCS, WhatsApp and email to ensure consistent GDV delivery through owned media
- Oversee SEO execution in collaboration with content and editorial teams to drive organic GDV contribution
- Manage stakeholder relations, and ensure all billing and compliance requirements across channels are met accurately and on time
- Develop and manage digital prospecting and remarketing campaigns across paid channels
- Manage budgets across all digital channels to drive strong return on investment and efficient CAC
- Identify and test new channels to continue to meet or exceed established critical metrics
- Own data analysis across all performance channels and share structured insights on a regular cadence with creative, content and leadership teams to inform campaign strategy and creative iteration
What are we looking for?
- 5+ years of experience in leading marketing teams, preferably in a related industry -
A marketing, business or technology degree or equivalent, MBA is a plus - Experience running successful marketing campaigns across channels FB, Insta, Adwords etc - A data-driven and analytical approach with solid knowledge of web analytics Out-of-the-box thinking and a bias for action
- Excellent presentation, written, and verbal communication skills
What will you get?
- An unparalleled experience of working at a high-growth startup and contributing towards social impact at the same time
- A high-impact collaborative work environment
- Competitive market salary
DetailsOriginally posted on Himalayas