远程工作雷达

高级产品市场营销经理

Senior Product Marketing Manager

市场运营限定地区(需当地身份)
公司Teramind
薪资未公开
工作地点Canada
地域资格限定地区(需当地身份)
时区要求日间重叠约 6 小时,基本正常作息
用工类型Full Time
发布时间今天
数据来源Himalayas
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注意地域限制:该职位明确限定在 Canada 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

职位描述
你将负责Teramind的定位、包装和销售方式。这是GTM引擎核心的一个高级、实操性岗位:你需要定义四个融合类别(IRM、DLP、AI治理、员工监控)中的信息传递,为销售团队提供赢得客户所需的工具,并将快速发展的产品路线图转化为市场关心的故事。

你还将领导我们的创意制作职能——管理一个以AI为核心的创作者,并建立系统,使一支精简的团队能够以三倍规模团队的产量和质量进行创作。

你将负责的工作
定位与信息传递

  • 在IRM、DLP、AI治理和员工监控领域,主导并持续测试核心定位——协调买家实际搜索和表达的方式,与我们在网站和活动中的展示方式保持一致
  • 构建人物画像和购买者旅程框架,并用真实的成交和未成交数据进行压力测试——而不是假设

销售赋能

  • 主导销售赋能体系:入职演示文稿、演示脚本、异议处理指南以及定价/包装信息
  • 构建并维护竞争对抗卡(Forcepoint、Microsoft Purview、ActivTrak等),并确保销售团队掌握最新的成功与失败洞察

产品发布与GTM

  • 与产品团队合作,将路线图转化为GTM信息、发布计划和销售相关材料
  • 运行并整合成功与失败、流失访谈,提炼信息并为路线图提供建议

你具备的条件

  • 8年以上产品营销经验,其中至少3年在B2B网络安全或相邻的企业SaaS领域
  • 在多品类或品类创建环境中拥有定位主导经验
  • 有构建销售赋能工具的经验,且这些工具被销售团队真正使用过
  • 熟练掌握竞争情报——能将成功与失败数据转化为更精准的信息,而不仅仅是报告
  • 有管理创意或内容人才的经验,对AI驱动的制作流程有真正的兴趣
  • 强大的写作能力;这将直接作为评估标准
  • 有分析师关系经验(如Gartner、Forrester)

为什么选择这个职位
你将在一家市场营销有战略话语权的公司中拥有真正的主导权。该品类正在融合,时机正好,担任此职位的人将塑造整个市场在AI时代谈论内部风险的方式。
福利
这是一个远程职位。Teramind自2014年以来就是一家完全远程的公司,对我们来说这意味着真正的灵活性和跨时区的团队。

查看英文原文

The Role
You'll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you'll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about.
You'll also lead our creative production function - managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.
What You'll Do
Positioning & messaging

  • Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring - reconciling how buyers actually search and speak with how we show up on the site and in campaigns
  • Build persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data - not assumptions

Sales enablement

  • Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
  • Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight

Product launches & GTM

  • Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
  • Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input

What You Bring

  • 8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
  • Proven ownership of positioning in a multi-category or category-creation environment
  • A track record of building sales enablement that sales teams actually use
  • Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
  • Experience managing creative or content talent, with genuine curiosity about AI-powered production workflows
  • Strong writing skills; you will be evaluated on this directly
  • Analyst relations experience (e.g., Gartner, Forrester)

Why This Role
You'll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.
Benefits
This is a remote role. Teramind has been a fully remote company since 2014, and for us that means real flexibility and teams that are genuinely global and diverse.
You'll also get:

  • A collaborative, forward thinking team that values experience and invests in growing talent
  • Competitive salary
  • Unlimited paid time off
  • Quality health benefits
  • 401(k) with Company matching program
  • Career growth and professional development opportunities
  • Company issued laptop, your choice of Mac or PC

Our Recruitment Process
We don't expect you to check every box on the list. If you can picture yourself contributing to this team, we want to hear your story!
Most roles move through three interviews, though some can move quicker with fewer rounds. Leadership and technical roles may move through a more thorough process with multiple interview stages. All roles require reference and background checks.
Equal Opportunity

Teramind is proud to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetics, veteran status, or any other characteristic protected by applicable law. We provide reasonable accommodations to individuals with disabilities. If you need an accommodation to complete this application, participate in an interview, or perform this role, contact . Learn more about your rights as an applicant on the EEOC's Know Your Rights page.
Originally posted on Himalayas

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