沟通专员负责人
Lead Communications Specialist
职位职责:
为内部和外部沟通、内容策略和利益相关者参与计划提供沟通和内容营销专业知识。管理从内容创作到交付的编辑流程,针对书面沟通、营销材料和活动,支持组织重点、品牌目标和业务计划。在多个渠道(包括数字、电子邮件、网页、社交媒体、演示文稿、媒体、社区推广和员工沟通)上开发和分发内容,确保对不同受众的一致性、准确性和品牌一致性。
主要职责
- 撰写、审核和修改支持战略目标的沟通和营销材料,包括电子邮件、通讯、演示文稿、网站内容、社交媒体内容、媒体资料和促销活动。
- 管理从内容创作到交付的编辑流程,与内部利益相关者和外部合作伙伴协作,支持沟通和营销策略,包括跟踪和报告内容表现指标。
- 开发、审核和优化部门、合作伙伴和客户面向的内容,确保准确性、可读性、可访问性、适当性以及符合品牌标准。
- 制作支持员工、会员、供应商、社区合作伙伴和其他关键利益相关者的意识提升、参与、教育、推广和宣传计划的沟通和营销成果。
- 在数字沟通渠道上创建、更新和维护内容,包括内部和外部网站、社交媒体平台、电子邮件通信和其他自有媒体渠道。
- 协调促销材料和品牌资产的开发、制作和分发,同时确保预算合规并跟踪财务影响。
- 与供应商、印刷商、设计师、代理机构、媒体联系人、社区合作伙伴和其他外部利益相关者建立和维护专业关系,以支持沟通和营销计划。
教育/经验:传播学、市场营销、英语或相关领域的学士学位。5年以上沟通或营销经验。熟悉 Adobe Acrobat DC Pro、Adobe InDesign、Camtasia、Sharepoint、Bananatag、Microsoft 套件(PPT、Excel 和 Word)以及 Qualtrics。
资质证书:讲故事认证和 Prosci 认证(ADKAR)
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Position Purpose:
Provide communications and content marketing expertise to support internal and external communications, content strategy, and stakeholder engagement initiatives. Manage the editorial cycle from content creation through delivery for written communications, marketing materials, and campaigns that support organizational priorities, brand objectives, and business initiatives. Develop and distribute content across multiple channels, including digital, email, web, social, presentations, media, community outreach, and employee communications, ensuring consistency, accuracy, and brand alignment for diverse audiences.
Key Responsibilities
- Write, review, and revise communication and marketing materials that support strategic objectives, including emails, newsletters, presentations, website content, social media content, media materials, and promotional campaigns.
- Manage the editorial process from content creation through delivery, collaborating with internal stakeholders and external partners to support communications and marketing strategies, including tracking and reporting content performance metrics.
- Develop, review, and refine department, partner, and client-facing content to ensure accuracy, readability, accessibility, appropriateness, and adherence to brand standards.
- Create communication and marketing deliverables that support awareness, engagement, education, outreach, and promotional initiatives for employees, members, providers, community partners, and other key stakeholders.
- Create, update, and maintain content across digital communication channels, including internal and external websites, social media platforms, email communications, and other owned media channels.
- Coordinate the development, production, and distribution of promotional materials and branded assets while ensuring budget compliance and tracking financial impact.
- Develop and maintain professional relationships with vendors, printers, designers, agencies, media contacts, community partners, and other external stakeholders to support communication and marketing initiatives.
Education/Experience: Bachelor’s degree in Communications, Marketing, English or equivalent experience. 5+ years of experience in communications or marketing. Experience using Adobe Acrobat DC Pro, Adobe InDesign, Camtasia, Sharepoint, Bananatag, Microsoft Suite (PPT, Excel, and Word), and Qualtrics.
License/Certification: Storytelling certification and Prosci certification (ADKAR Model) preferredPay Range: $70,100.00 - $126,200.00 per year
At Centene, we connect people to the care they need to live healthier lives — and the work you do here makes that impact real every day. You’ll take on meaningful challenges that directly support individuals, families, and communities, building your skills while making healthcare more accessible and effective. It’s work with a purpose you can see, backed by a team committed to improving lives well beyond the workday.
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
Originally posted on Himalayas