消费者营销高级经理, CVS (居家办公, 居家办公, 美国)
Senior Manager of Shopper Marketing, CVS (Residence Based, Residence Based, US)
在拜耳，我们是远见者，致力于解决世界上最棘手的挑战，追求一个“全民健康，无饥饿之忧”的世界，让这一愿景不再是梦想，而是切实可能。我们以热情、好奇心和不懈的奉献精神前行，始终从身边人的独特视角中学习，拓展思维，提升能力，重新定义“不可能”。加入我们有无数理由。如果你渴望在一个由卓越而多元的头脑组成的社区中，打造一份丰富而有意义的职业生涯，带来真正的改变，那么你只有一种选择。
高级购物者营销经理，CVS
职位概述：
高级购物者营销经理将在拜耳消费者健康美国的整合营销和CVS销售团队中发挥关键领导作用。该职位对于影响投资决策和促进跨职能支持至关重要。该角色的重点是制定与联合业务计划（JBP）目标一致的顶级购物者计划，提升拜耳的盈利能力，并推动有效的家庭增长。
高级经理将全面负责制定全面的全渠道策略，同时将数据驱动的思维融入商业规划。该职位致力于将我们多元化健康与保健品牌组合中的购物者转化为客户，应对品类需求状态，设计战术计划，并打造具有影响力的创意解决方案。此外，该职位还涵盖建立学习计划进行测量和分析，确保每场活动的成功，并识别优化机会。
你的任务和职责：
- 全渠道活动开发：领导创建和执行符合拜耳品牌目标和零售商策略的全渠道营销活动。这些活动应设计用于有效吸引CVS购物者，并在各种平台上推动转化。
- 跨职能协作：在品牌、商业战略、电商、洞察、媒体策略、媒体激活和销售之间开展工作。与这些团队合作，推动我们的非处方药品类的增量增长，并确保所有营销努力保持一致并符合整体业务目标。
- 购物者营销专长：作为购物者营销的高级专家，影响投资决策并推动跨职能支持，以交付符合联合业务计划的最佳购物者营销方案。
查看英文原文
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Senior Manager of Shopper Marketing, CVS
Job Overview:
The Senior Manager of Shopper Marketing will play a pivotal leadership role within the Integrated Marketing and CVS Sales teams at Bayer Consumer Health, US. This position is essential for influencing investment decisions and fostering cross-functional support. The focus of this role is to create best-in-class shopper plans that align with Joint Business Plan (JBP) goals, enhance Bayer's profitability, and promote effective household growth.
The Senior Manager will take full ownership of developing comprehensive omni-channel strategies, while embedding data-driven thinking into business planning. This role is dedicated to converting shoppers across our full and diverse portfolio of health and wellness brands, addressing category need states, designing tactical plans, and crafting impactful creative solutions. Additionally, the role encompasses establishing learning plans for measurement and analysis, ensuring each campaign's success and identifying opportunities for optimization.
Your Tasks and Responsibilities:
- Omni-Channel Campaign Development: Lead the creation and execution of omni-channel marketing campaigns that align with Bayer’s brand objectives and retailer strategies. These campaigns should be designed to engage CVS shoppers effectively and drive conversion across various platforms.
- Cross-Functional Collaboration: Operate at the intersection of Brand, Commercial Strategy, Ecommerce, Insights, Media Strategy, Media Activation, and Sales. Collaborate with these teams to drive incremental growth for our OTC category and ensure that all marketing efforts are cohesive and aligned with overall business goals.
- Shopper Marketing Expertise: As a senior subject matter expert in shopper marketing, influence investment decisions and drive cross-functional support to deliver best-in-class shopper marketing plans that meet Joint Business Plan (JBP) goals, enhance Bayer’s profitability, and facilitate effective growth within households.
- Data-Driven Insights: Take full ownership of creating holistic omni-channel strategies that are grounded in CVS 1P data. Analyzing shopper behavior and category need states to design tactical plans and impactful creative that resonate with consumers.
- Performance Measurement and Optimization: Co-develop learning plans for measuring the effectiveness of each campaign, along with Retail Media Strategists and Data partners. Use insights gained from analysis to inform future strategies and optimize ongoing campaigns for better performance.
- Champion a culture of continuous learning and education around retail, bringing forward thought leadership.
- Creative Development: Work closely with creative teams to ensure that all marketing materials are engaging and aligned with brand messaging, while also being tailored to meet the specific needs of the CVS shopper.
- Investment Influence: Act as a subject matter expert to guide investment decisions and foster cross-functional support for shopper marketing initiatives.
- Must travel once per month. Predominately to New Jersey or Rhode Island.
WHO YOU ARE:
Bayer seeks an incumbent who possesses the following:
Required Qualifications:
·
· Bachelor’s degree is required.
- Analytical: Strong analytical capabilities with a focus on leveraging data to inform strategic decisions and drive campaign success.
- Communication: Excellent verbal and written communication skills, with the ability to influence and engage stakeholders at all levels.
- Leadership Abilities: Proven track record of leading cross-functional teams and driving collaboration to achieve business objectives.
- Strategic Mindset: Ability to think strategically and creatively to solve complex challenges in the shopper marketing landscape.
- Time Management: Strong history of effective planning, prioritization, adaptability and execution of tasks within specified timeframes.
Preferred Qualifications:
·
· M.B.A. preferred;
- A minimum of 5 years of progressive experience in the Consumer-Packaged Goods (CPG) industry. 10 years of overall Marketing experience;
- Most of this experience should be in shopper marketing, specifically including work with CVS and CMX;
- Agency experience is also encouraged.
This posting will be available for application until at least September 30, 2026.
Employees can expect to be paid a salary between $ 144400- 216600. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
YOUR APPLICATIONBayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.Bayer is an E-Verify Employer.Location:United States : Residence Based : Residence Based Division:Consumer Health Reference Code:882596 Contact UsEmail: Originally posted on Himalayas