市场主管
Marketing Executive
职位名称：市场主管（远程 – 美国，W2）
公司：PureLogics
地点：完全远程（美国）
雇佣类型：全职（W2）
关于PureLogics：
PureLogics是一家领先的定制软件开发公司，为全球客户提供可扩展的高质量技术解决方案。我们专注于创新和客户成功，与初创企业、企业和财富100强公司合作，打造有影响力的数字产品。
职位概述：
我们正在寻找一位有成果导向的市场主管，具有科技行业经验，特别是在定制软件开发领域。该职位在美国完全远程，将与首席技术官密切合作并直接向其汇报。理想的候选人将负责推动市场活动，生成合格的潜在客户，并在竞争激烈的市场中提升品牌知名度。
主要职责：
- 制定并执行针对定制软件开发服务的B2B市场策略
- 通过数字渠道（包括LinkedIn、电子邮件营销和付费广告）推动潜在客户生成活动
- 与CTO合作，使市场工作与业务和技术目标保持一致
- 管理和优化内容策略，包括案例研究、白皮书和网站内容
- 进行市场调研，识别目标受众、趋势和竞争定位
- 跟踪、分析并报告活动表现、关键绩效指标（KPI）和投资回报率（ROI）
- 与销售和招聘团队紧密合作，支持业务增长计划
- 在所有渠道上保持一致的品牌信息
要求：
- 在科技行业担任市场主管或类似职位的 proven 经验
- 在定制软件开发或IT服务营销方面有扎实的背景
- 在美国市场有B2B市场营销和潜在客户生成的经验
- 熟练使用营销工具（CRM、电子邮件自动化、分析平台）
- 出色的沟通和报告能力
- 能够在远程环境中独立工作
- 对数字营销渠道和策略有深入理解
优先条件：
- 有与离岸开发公司合作的经验
- 熟悉SaaS、企业软件或数字化转型服务
- 有向高级管理层或C级高管汇报的经验
我们提供：
- 美国境内的完全远程工作环境
- 竞争力强的W2雇佣结构
- 带薪休假（PTO）
- 直接与...合作的机会
查看英文原文
Job Title: Marketing Executive (Remote – USA, W2)
Company: PureLogics
Location: Fully Remote (United States)
Employment Type: Full-Time (W2)
About PureLogics:
PureLogics is a leading custom software development company delivering scalable, high-quality technology solutions to global clients. With a strong focus on innovation and client success, we partner with startups, enterprises, and Fortune 100 companies to build impactful digital products.
Role Overview:
We are seeking a results-driven Marketing Executive with experience in the tech industry, specifically within custom software development. This role is fully remote within the USA and will work closely with and report directly to the CTO. The ideal candidate will be responsible for driving marketing initiatives, generating qualified leads, and enhancing brand visibility in competitive markets.
Key Responsibilities:
- Plan and execute B2B marketing strategies targeting custom software development services
- Drive lead generation campaigns through digital channels, including LinkedIn, email marketing, and paid campaigns
- Collaborate with the CTO to align marketing efforts with business and technical goals
- Manage and optimize content strategy, including case studies, whitepapers, and website content
- Conduct market research to identify target audiences, trends, and competitive positioning
- Track, analyze, and report on campaign performance, KPIs, and ROI
- Work closely with sales and recruitment teams to support business growth initiatives
- Maintain consistent brand messaging across all channels
Requirements:
- Proven experience as a Marketing Executive or similar role in the tech industry
- Strong background in custom software development or IT services marketing
- Experience with B2B marketing and lead generation in the US market
- Hands-on experience with marketing tools (CRM, email automation, analytics platforms)
- Excellent communication and reporting skills
- Ability to work independently in a remote environment
- Strong understanding of digital marketing channels and strategies
Preferred Qualifications:
- Experience working with offshore development companies
- Familiarity with SaaS, enterprise software, or digital transformation services
- Prior experience reporting to senior leadership or C-level executives
What We Offer:
- Fully remote work environment within the USA
- Competitive W2 employment structure.
- Paid Time Off (PTO)
- Opportunity to work directly with executive leadership
- Growth-oriented and collaborative work culture.
Originally posted on Himalayas