数字运营专员,本地
Digital Operations Specialist, Local
数字运营专员负责高效地处理媒体活动的资产,并确保达成一致的交付时间。该职位专注于管理高知名度、战略性的客户账户,支持数字广告活动的成功执行。
销售运营团队与区域数字销售管理团队紧密合作,确保广告活动顺利进行并超越客户期望。该职位适合一位注重细节、技术娴熟的问题解决者,具备出色的客户服务技能和领导能力。
主要职责
- 在广告服务器上发布并监控广告活动。
- 质量检查、处理并准备展示广告和视频广告以进行发布。
- 与销售市场和网站负责人合作,安排基于日历的赞助活动和事件。
- 与外部广告供应商合作,审核和测试各种富媒体创意类型的图片和执行。
- 实时解决广告问题。
- 与活动经理、销售、库存管理、市场和产品开发团队密切合作,审查、解决并回应内部请求。
- 为RSN、政治事件和重点活动提供轮班支持。
- 本科学历或同等工作经验。
- 支持现场活动时需在比赛时间保持可用。
期望的特质
- 有在广告服务器中处理广告的经验;如Google Ad Manager(即DFP)、Freewheel。
- 熟悉前端订单管理系统优先。
- 精通数字媒体术语,包括展示次数、点击率、千次展示费用(CPM)和有效千次展示费用(eCPM)。
- 精通在线测量术语,包括独立访客、页面浏览量、访问量和来源。
- 熟悉直播活动。
- 熟练使用Microsoft Office套件,包括Outlook、PowerPoint和Excel公式。
- 具备基本的HTML和ActionScript知识。
- 有截图、裁剪和基本图像编辑的经验。
- 强大的问题解决和故障排除能力。
- 出色的客户关系和人际沟通技巧。
- 优秀的口头和书面沟通能力,能够合理安排任务。
- 注重细节,能够在快节奏的环境中茁壮成长。
- 位于纽约地区,能够定期支持东部时间的工作时间。
其他要求
完全远程:该职位已被指定为完全远程,意味着该职位无需到办公室工作。
查看英文原文
The Digital Operations Specialist is responsible for efficiently trafficking assets for media campaigns and ensuring agreed-upon turnaround timeframes are met. This role focuses on managing high-profile, strategic accounts and supporting the successful execution of digital advertising campaigns.
The Sales Operations team works side-by-side with regional digital sales management teams to ensure advertising campaigns run smoothly and exceed client expectations. This position is ideal for a detail-oriented, technically savvy problem solver with strong customer service skills and leadership qualities.
Key Responsibilities
- Traffic and monitor campaigns across the ad server.
- QC, process and prepare display and video ads for launch.
- Partner with sales marketing and site leaders to schedule campaigns for calendar-based sponsorships and events.
- Collaborate with external ad vendors to review and test images for various rich media creative types and executions.
- Troubleshoot advertisement issues in real time.
- Work closely with campaign managers, sales, inventory management, marketing, and product development teams to review, resolve, and respond to inbound requests.
- Provide on-call support for RSN, political and tentpole events.
- Bachelor’s degree or equivalent work experience.
- Must be available during game times when supporting live events.
Desired Characteristics
- Prior experience trafficking in an ad server; Google Ad Manager (aka DFP), Freewheel.
- Familiarity with a front-end order management system preferred.
- Fluency in digital media terminology, including impressions, CTR, CPMs, and eCPMs.
- Fluency in online measurement terminology, including uniques, pageviews, visits, and referrers.
- Familiarity with live streaming events.
- Proficiency in Microsoft Office Suite, including Outlook, PowerPoint, and Excel formulas.
- Basic knowledge of HTML and ActionScript.
- Experience taking screenshots, cropping, and performing basic image editing.
- Strong problem-solving and troubleshooting abilities.
- Excellent client relationship and interpersonal skills.
- Strong verbal and written communication skills with the ability to prioritize tasks.
- Detail-oriented with the ability to thrive in a fast-paced environment.
- Based in the New York area and able to regularly support Eastern Time business hours.
Additional Requirements
Fully Remote: This position has been designated as fully remote, meaning that the position is expected to contribute from a non-NBCUniversal worksite, most commonly an employee’s residence.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $55,000 - $58,000 (overtime eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
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Originally posted on Himalayas