市场经理
Marketing Manager
我们是Zeal Group，一家屡获殊荣的金融科技公司，拥有遍布全球的500多名专业团队成员。我们在全球拥有15家办事处，以以人为本和客户至上的理念为傲。随着业务的持续扩展，我们致力于扩大多元文化和多样化的员工队伍。
我们提供出色的职业发展机会，并为你提供工具和支持，帮助你在我们的旅程中取得成功。
主要职责，但不限于：
- 规划、执行并跟踪营销项目，如内容营销、电子邮件营销和社交媒体营销
- 制定并启动营销和促销活动，确保与业务目标一致
- 进行市场调研，识别趋势、客户需求和竞争环境
- 分析活动表现指标，优化营销策略和努力方向
- 监测市场趋势，积极参与社交社区，提升品牌影响力并管理舆论
- 确保所有营销材料在各种数字渠道上高质量且按时发布
- 维护与外部供应商、合作伙伴和媒体机构的关系
- 开发跟踪和监控系统，确保达成KPI，通过数据分析为未来策略提供依据
要求
- 5年以上市场营销经验，最好在金融科技或金融服务行业
- 对各种营销平台、渠道、SEO、CRM软件和最佳实践有深入理解
- 在不同媒体上成功管理营销活动和项目的实际经验
- 优秀的分析能力，能够评估指标并制作有洞察力的报告
- 强大的创造力，能够为营销活动提出创新想法
- 优秀的沟通能力，包括口头和书面表达，能够有效传达想法和策略
最初发布于Himalayas
查看英文原文
About Us
At Zeal Group, we are an award-winning Fintech organization with a dedicated team of over 500 professionals spread across the globe. With more than 15 offices worldwide, we pride ourselves on being a people-centric and customer-focused company. As we continue to scale our business, we are passionate about expanding our multicultural and diverse workforce.
We offer excellent opportunities to develop your career path and provide you with the tools and support to be successful in your journey with us.
Key responsibilities
Your primary responsibilities, but not limited to:
- Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing
- Develop and initiate marketing and promotional campaigns, ensuring alignment with business goals
- Conduct market research to identify trends, customer needs, and competitive landscape
- Analyze campaign performance metrics to optimize marketing strategies and efforts
- Monitor market trends and actively engage with social communities to enhance brand presence and manage sentiment
- Ensure all marketing materials are of high quality and delivered on time across various digital channels
- Maintain relationships with external vendors, partners, and media agencies
- Develop tracking and monitoring systems to ensure KPIs are met, analyzing data to inform future strategies
Requirements
- 5+ years of experience in marketing, preferably within the fintech or financial services industry
- Strong understanding of various marketing platforms, channels, SEO, CRM software and best practices
- Proven experience in managing successful marketing campaigns and projects across different media
- Excellent analytical skills to evaluate metrics and create insightful reports
- Strong creativity and the ability to think outside the box for marketing initiatives
- Excellent communication skills, both verbal and written, to effectively convey ideas and strategies
Originally posted on Himalayas