产品市场经理
Product Marketing Manager
职位描述：
我们在Gordian寻找一位产品营销经理，专注于估价解决方案，你既是策略制定者，也是故事讲述者和建设者。如果你对塑造创新建筑科技解决方案的市场推广方式充满热情，并且在快节奏、协作的环境中茁壮成长，这可能是你的下一个机会。
在这个职位上，你将与市场营销、产品管理和赋能团队合作，将新产品推向市场，并以有意义的方式与客户建立联系。有建筑科技领域的产品营销经验者优先。
你将负责：
战略产品定位与市场洞察：
- 与产品管理团队合作，塑造需求、定位和能引起真实用户共鸣的信息
- 识别市场趋势，收集并整合竞争情报，贴近客户以发现机会
- 定义买家角色、买家需求，并绘制从认知到采用的旅程
- 将技术特性转化为清晰、有说服力的价值，供我们的买家和客户使用
市场进入领导力与发布执行：
- 主导新产品和重大更新的市场进入营销策略和流程
- 支持销售赋能、产品管理和市场营销之间的跨职能发布计划
- 创建价值主张信息、销售工具、发布内容和活动，以推动采用和收入
- 跟踪表现并迭代优化
以客户为中心的创新与行业参与：
- 与客户建立反馈循环，以支持产品和信息决策
- 与销售和客户成功团队合作，挖掘现场的见解
- 通过博客、短视频、网络研讨会、现场演示、客户对话等方式，为建筑科技领域的思想领导力和行业对话做出贡献
- 确保我们的信息反映用户的实际挑战和成功
成功的表现：
- 通过产品采用和使用带来可衡量的收入增长
- 影响我们内部和外部谈论产品的方式
- 将客户的声音带入我们所做的每一件事中
- 通过你参与的每个项目，让我们的团队（以及我们的用户）变得更聪明
这个职位令人兴奋的原因：
从第一天起就产生影响：你将负责关键的市场进入计划，并看到你的工作影响收入和产品策略。
成长与指导：直接接触高层领导，有结构化的学习机会，以及明确的职业发展路径。
查看英文原文
Job Description:
We’re looking for a Product Marketing Manager, Estimation Solutions at Gordian who’s equal parts strategist, storyteller, and builder. If you’re energized by the idea of shaping how innovative construction tech solutions go to market and you thrive in a fast-paced, collaborative environment, this might be your next opportunity.
In this role, you will collaborate with marketing, product management, and enablement teams to bring new solutions to market and connect with customers in meaningful ways. Product marketing experience in construction tech is preferred.
What you’ll do:
Strategic Product Positioning & Market Insight:
- Partner with product management to shape needs, positioning and messaging that resonates with real-world users
- Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
- Define buyer personas, buyer needs, and map the journey from awareness to adoption
- Translate technical features into clear, compelling value for our buyers and customers
Go-to-Market Leadership & Launch Execution:
- Own the go-to-market marketing strategy and process for new products and major updates
- Support the cross-functional launch planning with sales enablement, product management, and marketing
- Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
- Track performance and iterate and optimize
Customer-Centric Innovation & Industry Engagement:
- Build feedback loops with customers to inform product and messaging decisions
- Collaborate with sales and customer success to surface insights from the field
- Contribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live- presentations, customer conversations.
- Ensure our messaging reflects the real-world challenges and wins of our users
What Success Looks Like:
- Drive measurable revenue growth through product adoption and usage
- Shape how we talk about our products, internally and externally
- Bring the voice of the customer into everything we do
- Make our team (and our users) smarter with every project you touch
What Makes This Role Exciting:
Impact from Day One: You’ll own critical go-to-market initiatives and see your work influence revenue and product strategy.
Growth & Mentorship:Direct exposure to senior leadership, structured learning opportunities, and a clear path for advancement.
Culture of Curiosity:Our team value collaboration, experimentation, and bold thinking. We celebrate wins, learn from failures, and share a passion for transforming how the construction industry works.
A Chance to Shape an Industry:Construction tech is evolving fast. You’ll help define how the market understands and embraces innovation.
Qualifications:
- Bachelor’s Degree
- 4+ years in product marketing, product management, or marketing in B2B SaaS
- Experience in construction technology, such as estimation, data, project management construction software preferred
- Experience leading product launches and working closely with Product teams
- Strong writing and storytelling skills, you know how to make complex ideas simple
- Pragmatic Marketing certification a plus.
- Curious, collaborative, and always looking for ways to improve
- Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus
- Up to 15% travel
Pay Range
The salary range for this position (in local currency) is 99,600.00 - 135,00.00
Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Gordian
Gordian is the world’s leading provider of facility and construction cost data, software and services for all phases of the building lifecycle. A pioneer of Job Order Contracting (JOC), Gordian’s offerings also include our proprietary RSMeans data and Sightlines Facility Intelligence solutions. From planning to design, procurement, construction and operations, Gordian’s solutions help clients maximize efficiency, optimize cost savings and increase building quality. Gordian is a part of the international business group Fortive, with 26,000 people employed worldwide.We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. EOE/AA/M/F/Vets/Disabled.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at .
Pay Range
The salary range for this position (in local currency) is 99,600.00 - 166,300.00
Originally posted on Himalayas