商业负责人（免疫学）
Commercial Lead Immunology
在Sobi，每个人都将独特的才能带入团队，共同创造价值。我们致力于开发和提供创新疗法，改善罕见病患者的生活。我们的优势来自我们的团队以及对患者的承诺。
在Sobi，我们的使命和文化让我们每天充满激情地投入工作，以下是加入我们团队的更多理由：
· 为您的工作提供具有竞争力的薪酬
· 注重工作与生活的平衡
· 协作且以团队为导向的环境
· 专业成长的机会
· 多元与包容
· 积极影响，帮助急需救命治疗的超罕见病患者
本职位的主要职责如下：
· 通过实施本地策略，建立并领导捷克共和国的Sobi专科护理业务，实现当前及未来Sobi产品的成功商业化
· 领导营销项目并激励卓越执行。制定本地品牌策略、推广活动和战术计划，针对指定治疗领域实施全渠道项目，并根据捷克共和国的特殊需求进行本地化
· 使用适当的工具监控产品表现和外部环境，并在需要时采取纠正措施以达成业务目标
· 建立并维护与所有相关利益相关者的关系，特别是关键意见领袖（KOL），并充分利用Sobi产品组合在市场上的商业潜力
· 确保该地区所有业务活动符合当地法律法规，并与Sobi的所有标准操作程序（SOP）和合规规则保持一致
· 领导捷克Sobi血友病/专科护理商业团队，最大化捷克地区的业务表现
· 人员管理：组建、保留和发展下属团队，重点关注绩效管理流程
主要职责：
· 向市场总监（CM）提供规划过程中的输入，以保留大部分下属全职员工用于团队管理、现场工作和市场营销。所有输入应包括客户规划原则以及针对特定客户的个性化沟通/营销/方法
· 确保Sobi关键客户规划（KAP）项目的成功实施，持续参与长期KAP，并按照各自治疗领域团队约定的频率进行KAP的重新评估
· 在授权的治疗领域内确保本地策略及相关战术的实施，满足本地客户需求和市场要求
查看英文原文
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.
Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:
· Competitive compensation for your work
· Emphasis on work/life balance
· Collaborative and team-oriented environment
· Opportunities for professional growth
· Diversity and Inclusion
· Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments
The missions of this role are as follows:
· Build and lead Sobi Specialty Care business in Czech Republic by implementing local strategies leading to successful commercialization of the current and future Sobi products
· Leadership of marketing programs and inspiring excellence in execution. Developing local brand strategies, promotional campaigns, and tactical plans for designated therapeutical area. Implementing omnichannel projects and localizing them for the special needs of Czech Republic
· Monitoring product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
· Establish and maintain good relationship with all relevant stakeholders especially KOLs and utilize full commercial potential of SOBI portfolio on the markets
· Ensure that all business activities in the territory comply with the local legislation and aligned with all Sobi SOPs and compliance rules
· Lead CZ Sobi Hemophilia / Specialty Care commercial team to maximize Czech business
· People management: Building, retaining and developing team of subordinates, with focus on the performance management process.
Major responsibilities:
· Provide inputs for planning process to CM to preserve most of subordinate FTE for management of the team, field work, marketing. All inputs should include the principles of account planning and personalized communication/marketing/approach to specific accounts
· Ensure successful implementation of Sobi Key account planning (KAP) project, continuous involvement in long-term KAP and re-evaluation of KAP on agreed frequency in respective therapeutic area team
· Secure the implementation of the local strategies and related tactics within entrusted TAs ensuring local customer needs and market requirements to maintain & develop CZ business via the CZ team execution leadership mainly
· Achieve the revenue targets and sales objectives in full compliance with the Sobi ethics and compliance standards
· Secure ownership of customer networking and managing ongoing stakeholders’ relationships by a proper leadership of the Czech commercial team
· Effective cross-functional communication within Commercial, Medical and PACE local team
· Lead the analysis of patient/HCP, market, competitors. Lead the team in Key account planning and management to retrieve the most of analysis
· Participate in assigned HQ project groups and working in support of the Sobi global business plans
· Localize the regional strategy and tactics in CZ regarding specifics, local needs and budget •
· Develop local brand plans in designated therapeutical area
· Localize promo/marketing materials with implementation using multiple channels
· Provide a proper training to commercial team members involved in the marketing campaign, personalized to specific key accounts
· Implement new tools & digital channels. Educate and motivate the team to smoothly and successfully adopt new digital solutions
· Implement and execute Sobi’s national, local congresses partnership strategy with appropriate customer involvement
· Provide with feedback about local commercialization needs and market and competitor perspectives into regional strategy development through appropriate channels
· Measure value, impact, and return on investment (after launch) of commercial campaigns
· 50% of work time leadership and management of team and field work consisting of double calls and separate individual visits with KOLs, field work will be done under pre-specified cycle plan
· 50 % of work time marketing strategies and execution
- University degree level education combined with recent experience in a marketing or sales role in original pharmaceutical company for a minimum of 5 years
- Effective communication and team working skills
- Multi stakeholder project management experience
- delivering results on time and within budget
- Flexibility, ability to manage change and operate in an environment of uncertainty Key customer relationship management experience Management and negotiation skills
- Ability to identify and analyze business opportunities Ability to think out-of-the-box Good command of MS Office (Excel, Word, PP and Outlook) Driving license gr. B
- Desired: Knowledge of the local health systems and decision-making processes