付费营销经理 - 亚太区
Paid Marketing Manager - APAC
职位：付费营销经理
部门：市场部
地点：远程
关于 CoinPoker
欢迎来到 CoinPoker，这个将先进的区块链技术与在线扑克的刺激世界相结合的创新加密货币扑克平台。在 CoinPoker，我们通过提供快速、安全和透明的游戏体验来革新扑克体验。随着最近的大额投资，我们准备占据在线加密货币扑克市场的主导地位，并正在扩大团队以支持我们的增长。
机会：
我们正在寻找一位以数据驱动的付费媒体与效果营销经理，帮助我们在关键全球扩展市场中增长 CoinPoker 的付费用户获取。您将负责规划、执行和扩展高投资回报率的付费广告活动，涵盖程序化网络和社交媒体广告平台，同时应对市场合规性和本地化要求，以推动区域玩家获取。
主要职责：
- 付费活动执行：在指定目标市场中，设计、启动并优化通过程序化平台、直接媒体购买和合规社交渠道的付费用户获取活动。
- 预算与 ROAS 优化：管理地区付费媒体预算，跟踪性能指标（CAC、LTV、ROAS、CPA），持续最大化投资回报率并扩展高转化流量来源。
- 广告本地化与转化率优化（CRO）：与创意和产品团队合作，对广告文案、横幅和落地页进行本地化——确保文化相关、本地翻译的素材以及针对当地市场的最佳转化流程。
- 市场合规与追踪：应对围绕游戏的地区广告限制；维护追踪链接、后端回传和分析工具，以监控实时活动健康状况和流程表现。
高度期望的知识和经验：
- 具有实战经验的创业型效果营销人员，有成功扩展地区付费媒体活动的记录。
- 英语流利/母语；掌握其他地区优先语言者是巨大优势。
- 在游戏或加密货币用户获取方面有深入经验，通过付费渠道（DSP/SSP 程序化购买、加密货币广告网络、推送/原生流量和直接出版商购买）。
- 在活动追踪、归因平台、落地页优化和分析工具（如 AppsFlyer、Voluum、Google Analytics）方面有扎实的技术背景。
- 有管理大额月度绩效预算并实现严格的 CAC 和 ROA 目标的成功记录
查看英文原文
Title: Paid Marketing Manager
Department: Marketing
Location: Remote
About CoinPoker
Welcome to CoinPoker, the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker, we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth.
The Opportunity:
We are looking for a data-driven Paid Media & Performance Marketing Manager to help grow CoinPoker’s paid user acquisition across key global expansion markets. You will be responsible for planning, executing, and scaling high-ROI paid ad campaigns across programmatic networks and social media advertising platforms while navigating market compliance and localization requirements to drive regional player acquisition.
Key Responsibilities:
- Paid Campaign Execution: Design, launch, and optimize paid user acquisition campaigns across programmatic platforms, direct media buys, and compliant social channels in assigned target markets.
- Budget & ROAS Optimization: Manage regional paid media budgets, tracking performance metrics (CAC, LTV, ROAS, CPA) to continuously maximize ROI and scale high-converting traffic sources.
- Ad Localization & Conversion Rate Optimization (CRO): Collaborate with creative and product teams to localize ad copy, banners, and landing pages—ensuring culturally relevant, natively translated assets and optimal conversion funnels for local markets.
- Market Compliance & Tracking: Navigate regional advertising restrictions surrounding iGaming; maintain tracking links, postbacks, and analytics tools to monitor real-time campaign health and funnel performance.
Highly Desired Knowledge and Experience:
- Hands-on, entrepreneurial performance marketer with a proven track record scaling regional paid media campaigns.
- Fluent/Native in English; proficiency in additional regional priority languages is a strong plus.
- Deep expertise in iGaming or Crypto user acquisition via paid channels (DSP/SSP programmatic buying, crypto ad networks, push/native traffic, and direct publisher buys).
- Strong technical background in campaign tracking, attribution platforms, landing page optimization, and analytics tools (e.g., AppsFlyer, Voluum, Google Analytics).
- Proven track record of managing substantial monthly performance budgets and achieving strict CAC and ROAS targets in restricted or gray-market jurisdictions.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.
- Flexible working hours and the ability to work fully remotely.
- A collaborative and inclusive team culture.
- Professional development opportunities and career growth within a rapidly evolving company.
Originally posted on Himalayas