生命周期营销高级Klaviyo专家，需有机构经验
Lifecycle Marketing Sr Klaviyo Specialist, Agency Experience Req.
UN/COMMON 是一家数字电商机构，通过策略、创意、技术和数据帮助有抱负的电商品牌实现增长。我们与高增长的中型市场和企业级直接面向消费者（DTC）品牌合作，打造卓越的客户体验，从而推动可衡量的业务成果。
我们的团队由协作型问题解决者组成，他们适应快节奏的环境，挑战传统思维，并热衷于帮助客户成功。我们重视责任感、主人翁意识、好奇心和持续学习，同时赋能团队成员每天做出有意义的贡献。
职位简介
该职位将深度参与所有与电子邮件营销相关的工作，包括开发分群和流程逻辑、分析性能指标、监控送达率，并负责与客户及内部团队管理期望。该职位是双重角色，根据你的过往经验和当前业务需求，你可能在某些客户项目中领导策略或生产工作。
作为高级生命周期营销专家，你将同时担任策略师和生产专家的角色，服务于中小规模的生命周期营销客户。
作为策略师，你将负责以下工作：
- 你将负责美妆、健康、时尚和生活方式行业的多个客户的策略。这包括电子邮件、短信、忠诚度计划、弹窗等策略。
- 你将负责每个客户的电子邮件和短信项目的健康状况，并对收入和参与度增长策略负责，定期监控关键绩效指标（如转化率和参与率），并提出优化建议。
- 整体账户管理是该职位的核心职能，包括战略举措的项目管理，确保所有交付物按时完成，管理客户的工作范围，并确保整体客户满意度。你将与一位生命周期营销专家密切合作，并对其为共享客户提供的交付成果和表现负责。
- 你将负责每个客户的电子邮件和短信项目的健康状况，并对收入和参与度增长策略负责，定期监控关键绩效指标（如转化率和参与率），并提出优化建议。
- 此外，你将负责报告任务，提取数据，分析结果，并制定策略
查看英文原文
UN/COMMON is a digital commerce agency that helps ambitious ecommerce brands grow through strategy, creativity, technology, and data. We partner with high-growth, mid-market, and enterprise direct-to-consumer (DTC) brands to build exceptional customer experiences that drive measurable business results.
Our team is made up of collaborative problem-solvers who thrive in a fast-paced environment, challenge conventional thinking, and are passionate about helping our clients succeed. We value ownership, accountability, curiosity, and continuous learning while empowering our team members to make meaningful contributions every day.
About the Role
This role will be hands-on in all things email marketing, developing segmentation & flow logic, analyzing performance metrics, monitoring deliverability, and will be responsible for managing expectations with clients as well as internal teams. This role is a dual role where you are leading strategy and/or leading production on some client accounts depending on your past experience and the current business need.
As the Senior Lifecycle Marketing Specialist, you’ll be acting in a dual role of Strategist and Production Specialist for small to midsize Lifecycle Marketing clients.
What you’ll be responsible for when acting as Strategist:
- You’ll be overseeing the strategy for multiple clients in the beauty, wellness, fashion, and lifestyle industries. This includes strategies for email, SMS, loyalty programs, pop-ups, etc.
- You’ll be responsible for each of your client’s email & SMS program’s health and be accountable for revenue & engagement growth strategies, monitoring key KPIs such as conversion & engagement rates regularly to strategically recommend optimizations.
- Overall account management is a core function of this role, including project management of strategic initiatives, ensuring all deliverables are provided on time, managing the scope of work for your clients, and ensuring overall client happiness. You will work closely with a Lifecycle Marketing Specialist and be accountable for supervising their deliverables and performance for shared clients.
- You’ll be responsible for each of your client’s email & SMS program’s health and be accountable for revenue & engagement growth strategies, monitoring key KPIs such as conversion & engagement rates regularly to strategically recommend optimizations.
- Additionally, you will be responsible for reporting tasks, pulling data, analyzing results, and developing recommendations.
- You’ll be hands-on in the ESP to build automated workflows (drip campaigns), QA their logic, build segmentation, etc.
What you’ll be responsible for when acting as Specialist:
- On a monthly basis, you will be responsible for leading the workflow management of email production for our clients and be responsible for meeting deadlines, and holding clients accountable to timelines.
- Overall account management is a core function of this role, including project management of strategic initiatives, ensuring all deliverables are provided on time, managing the scope of work for your clients, and ensuring overall client happiness.
- You’ll be hands-on in the ESP to build automated workflows (drip campaigns), QA their logic, build segmentation, etc.
- You’ll coordinate with the design team to make sure the email campaigns are being executed based on the email briefs you develop, and timelines are met for each campaign.
- You’ll be a go-to team member for mentoring specialists on client relationship building and technical skills.
Requirements
What We're Looking For
5 to 7 years of experience building, executing, and leading lifecycle and retention marketing programs for DTC ecommerce brands.
Expert-level, hands-on experience building and setting up lifecycle marketing programs in Klaviyo, including emails, flows, segments, and campaigns.
Agency experience managing multiple client accounts is required.
Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs is a plus.
Experience working with Shopify or Shopify Plus ecommerce brands is a plus.
Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization.
Proven ability to use marketing performance data to optimize lifecycle campaigns and flows and translate performance into strategic business recommendations.
Excellent client-facing communication, presentation, and relationship management skills, including managing day-to-day client communication for lifecycle marketing work.
Strong organizational and project management skills with the ability to manage multiple priorities.
Bachelor's degree or equivalent professional experience.
Availability to work during EST or CST business hours.
A professional remote work setup that supports camera-on meetings, along with a clean and professional workspace and presentation for client-facing video meetings.
Preferred Qualifications
- Experience supporting enterprise and high-growth ecommerce brands.
- Familiarity with additional marketing automation and CRM platforms.
- Experience presenting strategic recommendations to executive stakeholders.
- Passion for ecommerce, customer experience, and retention marketing.
Language Requirement
Professional fluency in English is required. All resumes, CVs, application responses, assessments, and interview communications must be submitted in English.
Originally posted on Himalayas