高级市场专员，非洲
Senior Marketing Specialist, Africa
关于我们
成立于2018年，Bybit是全球领先的加密货币交易所和数字金融服务平台，为超过200个国家和地区的8000万用户提供服务。凭借世界级的技术和以用户为中心的理念，Bybit在交易、支付、财富管理、托管、机构服务和Web3领域打造了无缝的生态系统，将用户与数字金融的未来连接起来。
我们的核心价值观定义了我们如何构建。我们倾听、关心并不断改进，以创造以用户为中心的产品和体验。由一支充满抱负的建造者、问题解决者和创新者的全球团队支持，我们营造了一个高性能、快速发展的环境，让人才能够在全球范围内产生真正的影响力。我们拥有7x24小时多语言客户服务以及对创新的坚定承诺，正通过技术、协作和大胆执行塑造着金融的未来。
如今，Bybit被公认为数字资产行业最值得信赖和透明的平台之一，持续扩大其全球影响力，同时构建下一代金融服务的基础设施。
高级营销活动专家，非洲区
职位概述：
寻找一位高度积极且经验丰富的营销活动专家，负责公司各类营销活动的设计、执行和优化。该职位将在制定和实施创新策略方面发挥关键作用，旨在实现用户获取、参与和收入增长。
主要职责：
- 全流程活动管理：负责公司各类营销活动的全生命周期管理，从最初的构思和设计到执行和活动后分析。
- 内容创作与策略：为各种渠道（包括电子邮件、推送通知、网页内容、社交媒体等）创建和制作吸引人的营销内容，确保与品牌声音和目标一致。
- 活动执行与优化：设计并实施以用户获取、留存和推动收入为重点的创意营销活动，根据数据洞察持续优化表现。
- 跨职能协作：与公司内部各团队紧密合作，统一活动目标并确保信息一致。
- 市场洞察与报告：分析活动表现和市场趋势，提供可操作的见解，推荐改进措施，并汇报关键指标
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About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Senior Marketing Campaign Specialist, Africa
Role Overview:
Seeking a highly motivated and experienced Marketing Campaign Specialist to drive the design, execution, and optimization of marketing campaigns across the company. This role will play a key part in shaping and implementing innovative strategies aimed at user acquisition, engagement, and revenue growth.
Key Responsibilities:
- End-to-End Campaign Management: Own the full lifecycle of marketing campaigns across the company, from initial concept and design to execution and post-campaign analysis.
- Content Creation & Strategy: Develop and produce engaging marketing content for various channels, including email, push notifications, web content, social media, and more, ensuring alignment with brand voice and objectives.
- Campaign Execution & Optimization: Design and implement creative marketing campaigns focused on user acquisition, retention, and driving revenue, continually optimizing for performance based on data insights.
- Cross-Functional Collaboration: Work closely with teams across the organization to align on campaign objectives and ensure cohesive messaging.
- Market Insights & Reporting: Analyze campaign performance and market trends to provide actionable insights, recommend improvements, and report on key metrics to stakeholders.
- Adaptability & Innovation: Contribute fresh ideas and creative solutions to evolving business needs and challenges, ensuring the marketing strategy remains innovative and competitive in a fast-moving industry.
- Other Duties: Perform other related tasks as assigned, supporting broader company marketing initiatives and contributing to company growth.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 3 year of experience working in a Crypto Exchange or related setup (ie, Decentralise Exchanges/ Crypto Applications)
- Proven experience in campaign management, digital marketing, or a related field
- Strong content creation skills with experience in email, web, social media, and other digital platforms.
- Ability to analyze data, interpret insights, and optimize campaigns for improved performance.
- Excellent project management skills and ability to work across teams in a fast-paced, collaborative environment.
- Strong written and verbal communication skills.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.