现场活动招募协调员
Field Event Recruitment Coordinator
ConnectWise是一家行业领先、全球知名的软件公司,在北美、欧洲、中东和亚太地区拥有超过3,000名员工。作为一家以社区为驱动的软件公司,我们致力于技术解决方案提供商的成功,我们的产品帮助全球45,000多名合作伙伴更好地管理业务、更高效地销售、自动化服务交付,并远程控制技术,从而持续提供出色的客户体验。
我们的公司由我们的连接、我们的同事和我们的社区所驱动。我们接纳所有类型的人。
改变者、创新者、文化爱好者——以及人类。
我们鼓励探索和辩论。我们把关键时刻视为里程碑。
我们看到你,重视你的独特贡献。我们包容、积极的文化为每位同事提供了基础,使他们因自己的观点和技能而受到重视,让你选择如何做出改变。
好奇吗?阅读这个机会,了解你如何在ConnectWise做出改变!
职位概述:
现场活动招聘协调员负责ConnectWise北美现场营销计划的参会者招募策略。该职位独立制定招募策略,评估项目表现,推荐投资和优化机会,并与销售和市场领导合作,通过高管论坛、展会和区域活动最大化管道生成和活动投资回报率。
主要职责和任务:
- 负责指定现场营销计划的招募策略,并确定最佳的营销渠道、销售参与和外联策略,以实现参会人数和管道目标
- 根据招募计划建立正式的后续跟进策略,使其成为连贯的活动
- 评估活动表现并提出建议,以优化招募投资、受众构成和活动组合
- 与销售领导合作,确定目标客户优先级和参会者招募计划
- 分析历史活动表现和指标及市场趋势,影响未来的活动招募策略
- 根据业务表现,建议对活动投资、推广策略和活动执行进行调整
- 作为指定活动的参会者招募和后续决策的市场负责人
所需知识、技能和/或能力:
要成功完成此工作,个人必须能够
查看英文原文
ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers—and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
General Summary:
The Field Event Recruitment Coordinator owns the attendee recruitment strategy for ConnectWise's North American field marketing programs. This role independently develops recruitment strategies, evaluates program performance, recommends investments and optimization opportunities, and partners with Sales and Marketing leadership to maximize pipeline generation and event ROI through executive forums, tradeshows, and regional events.
Essential Duties and Responsibilities:
- Owns recruitment strategy for assigned field marketing programs and determines the optimal mix of marketing channels, sales engagement, and outreach tactics to achieve attendance and pipeline goals
- Builds a formalized follow-up strategy in line with recruitment plan to feel like a cohesive campaign
- Evaluates event performance and makes recommendations to optimize recruitment investment, audience composition, and event mix
- Determines target account prioritization and attendee recruitment plans in partnership with Sales leadership
- Analyzes historical event performance and metrics and market trends to influence future event recruitment strategies
- Recommends changes to event investments, promotional tactics, and campaign execution based on business performance
- Serves as the marketing lead for attendee recruitment and follow-up decisions across assigned events
Knowledge, Skills, and/or Abilities Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to work independently on projects and processes
- Broad theoretical knowledge of applicable work area
- Ability to situationally adapt and understand new technology/processes as per business requirement
- Experience with marketing automation and outreach tools
- Strong organizational skills, with the ability to manage multiple projects or events simultaneously
- Clear, effective communicator able to collaborate cross-functionally
- Data-driven approach to tracking performance and identifying risks early
Educational/Vocational/Previous Experience Recommendations:
- Bachelor’s degree in related field or equivalent business experience
- 2-4 years of relevant experience
Working Conditions:
- Onsite/Hybrid/Remote depending on location
- Occasional travel required to support field events
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.