增长营销经理
Growth Marketing Manager
在这个充满机遇的新职位上开启一段变革之旅，你的贡献将真正产生影响。在这里，你的声音被重视，想法能迅速得到验证，策略能够灵活调整，异步工作不仅被接受，更被鼓励。
我们正在寻找一位积极主动、善于创新的候选人。你将与我们的领导团队紧密合作，通过数据驱动的营销策略在多个渠道开展工作，重点在于实验、优化和扩展，以实现可持续的业务增长；换句话说，他们的主要目标是通过以数据为中心的方法，找到可重复的吸引和留住客户的方法，用于SaaS产品。
如果你喜欢快速进入状态，这个职位正是为你量身打造的。
职责
战略规划
识别目标市场，制定与业务目标一致的全面营销策略，并设定KPI来衡量成功。
活动执行
在各种数字渠道（如付费广告（PPC）、电子邮件营销、内容营销、社交媒体、SEO和落地页）上创建和管理营销活动。
潜在客户获取
设计和实施潜在客户获取计划以吸引合格的潜在客户。
客户获取
优化客户获取漏斗以提高转化率并推动新用户注册。
客户留存
实施策略以保留现有客户并鼓励其升级到更高订阅层级。
数据分析与报告
使用分析工具监控活动表现，提取可操作的见解，并根据数据调整营销策略。
A/B测试与实验
持续测试不同的营销方法，以确定最有效的策略来最大化投资回报率。
跨职能团队协作
与销售、工程和客户成功团队密切合作，确保对齐并实现顺畅的客户旅程。
要求
- 3年以上SaaS增长营销相关经验
- 深入理解SaaS商业模式和客户生命周期
- 有AARRR漏斗/海盗指标的经验
- 熟练掌握数字营销渠道和策略
- 数据分析和解读能力
- 强大的分析和解决问题的能力
- 有营销自动化工具的经验
- 优秀的沟通和协作能力
- 能力
查看英文原文
Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced, but encouraged.
We're seeking a proactive self-starter who naturally brings innovation solutions to the table. You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, with a heavy emphasis on experimentation, optimization, and scaling to achieve sustainable business expansion; essentially, their primary goal is to find repeatable methods to attract and retain customers for a SaaS product using a data-centric approach.
If you thrive on hitting the ground running, this role is tailor-made for you.
Responsibilities
Strategic Planning
Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success.
Campaign Execution
Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.
Lead Generation
Designing and implementing lead generation initiatives to attract qualified potential customers.
Customer Acquisition
Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups.
Customer Retention
Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers.
Data Analysis & Reporting
Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies.
A/B Testing & Experimentation
Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI.
Collaboration with Cross-Functional Teams
Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.
Requirements
- 3+ years of hands-on experience as a SaaS growth marketing professional
- Deep understanding of SaaS business models and customer lifecycle
- Experience with the AARRR Funnel / Pirate Metrics
- Proficiency in digital marketing channels and tactics
- Data analysis and interpretation skills
- Strong analytical and problem-solving abilities
- Experience with marketing automation tools
- Excellent communication and collaboration skills
- Ability to think creatively and experiment with new marketing strategies
Benefits
- Base Salary + Cache Rewards
- Work from anywhere in the world
- Loose vacation policy
- Flexible work hours
Please note this role is for our portfolio company
Originally posted on Himalayas