产品营销总监
Director, Product Marketing
在 Loftware，一切都在这里 —— 规模、专业技能，以及在一个关键行业里发展职业生涯的机会。
职位名称：产品营销总监
可能的工作地点：斯洛文尼亚 Senčur（混合办公）、美国新罕布什尔州朴茨茅斯、英国雷丁或远程
请注意：此职位不提供签证担保。
该职位的基本薪资范围因招聘地点而异，如下所示。这些范围代表公司在发布此职位时合理预期支付给该职位的最低和最高年基本薪资。
- 美国：每年 150,000 至 200,000 美元，根据经验和资格而定。
- 英国：每年 110,000 至 140,000 英镑，根据经验和资格而定。
- 斯洛文尼亚：每年 70,000 至 90,000 欧元，根据经验和资格而定。
职位概述：
产品营销总监负责领导 Loftware 的产品营销职能，并制定推动产品采用、市场增长和竞争差异化的策略。向首席产品官汇报，该职位负责产品定位、信息传递、定价、包装、发布策略和销售支持，同时与产品、销售、客户成功和市场营销部门合作。该职位领导一个高效团队，并通过深入的客户、市场和竞争洞察影响公司战略。
主要职责：
- 内容创作：作为专业领域专家，为市场和销售部门开发用于产品推广的内容
- 销售支持：与销售团队紧密合作，确保价值主张、营销素材、使用案例/客户案例研究、对战卡、演示文稿和演示内容可供使用、被理解并用于接触潜在客户并推进销售流程
- 产品发布：跨公司各部门协作，协助设计、计划和执行产品发布，以实现市场认知和客户采用
- 竞争情报：了解竞争对手的产品和方案。利用这些知识来指导销售培训、定位、信息传递，并为新产品开发提供输入
- 市场情报：成为客户的代言人。成为目标市场、目标买家和购买流程的专家
- 定价与包装：分析市场趋势，根据需要调整定价，并进行竞争性定价分析。利用这些信息来对齐定价策略
查看英文原文
At Loftware,It’s all right there — the scale, the expertise, and the opportunity to grow your career in a business-critical industry.
Job Title:Director, Product Marketing
Possible locations:Šenčur, Slovenia (hybrid), , Portsmouth, NH, USA, Reading, United Kingdom or Remote
Please note: Visa sponsorship is not available for this role.
The base salary ranges for this position vary by hiring location and are listed below. These ranges represent the good-faith minimum and maximum annual base salary that the organization reasonably expects to pay for this role at the time of this posting.
- United States: USD $150,000 – $200,000 per year, commensurate with experience and qualifications.
- United Kingdom: GBP £110,000 – £140,000 per year, commensurate with experience and qualifications.
- Slovenia: EUR €70,000 – €90,000 per year, commensurate with experience and qualifications.
Position Summary:
The Director of Product Marketing is responsible for leading Loftware's Product Marketing function and defining strategies that drive product adoption, market growth, and competitive differentiation. Reporting to the Chief Product Officer, this role owns product positioning, messaging, pricing, packaging, launch strategy, and sales enablement while partnering across Product, Sales, Customer Success, and Marketing. The Director leads a high-performing team and influences company strategy through deep customer, market, and competitive insights.
Key Responsibilities:
- Content Creation: Be the subject matter expert. Develop content to be used by Marketing and Sales for product promotion
- Sales Enablement: Work closely with the sales team to ensure that value propositions, marketing assets, use case/customer case studies, battle cards, presentations and demos are available, understood and used to engage prospects and advance the sales process.
- Product Launches: Work across company functions to help design, plan, and execute product launches that achieve market awareness and customer adoption.
- Competitive Intelligence: Understand our competitors’ products and offers. Use this knowledge to inform sales training, positioning, messaging, and input to new product development.
- Market Intelligence: Be the voice of the customer. Be the expert on the target market, the target buyer, and the buying process.
- Pricing and Packaging: Analyze market trends, adjust pricing as needed, and conduct competitive pricing analysis. Use this information to align pricing strategies with business goals and customer needs
- Leadership and Team Development:
- Build, lead, and mentor a high-performing team, including product marketers
- Foster a culture of collaboration, innovation, and accountability within the department.
- Provide guidance and professional development opportunities to keep the team skilled in the product marketing trends and methodologies.
Qualifications:
- 10+ years of Product Marketing, Product Management, or Go-to-Market experience supporting enterprise SaaS solutions, with demonstrated ownership of strategic product marketing initiatives.
- Proven people leadership experience, including building, leading, and developing high-performing teams and influencing globally distributed stakeholders.
- Experience leading a business-critical function and contributing to departmental or company-level strategy through cross-functional leadership and executive partnership.
- Demonstrated success developing and executing product marketing strategies that drive market awareness, customer adoption, revenue growth, and competitive differentiation.
- Experience leading pricing, packaging, positioning, product launches, and sales enablement programs for complex software portfolios.
- Strong strategic and commercial acumen, with the ability to leverage market, customer, competitive, and industry insights to influence business and product strategy.
- Exceptional communication and presentation skills, with the ability to translate complex technical capabilities into compelling customer value propositions and influence executive, technical, and commercial audiences.
- Ability to balance strategic leadership with operational execution, setting priorities, allocating resources, and delivering measurable business outcomes.
Why Join Us?
- Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities.
- Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table.
- We use the power of the global team.
- We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development.
We Win with Inclusion
At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
About us
We make the Supply Chain work
At Loftware, our end-to-end cloud-based labeling platform helps businesses of all sizes manage labeling across their operations and supply chain, and our solutions are used to print over 51 billion labels every year. With over 500 industry experts and 1,000 global partners, Loftware maintains a global presence with offices in the US, UK, Germany, Slovenia, China, and Singapore making us a trusted partner for companies in automotive, chemicals, clinical trials, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail/apparel, and more.
More about us:About Loftware | Global Leader in Enterprise Labeling & Packaging
Join us — #It’s all right there.
Originally posted on Himalayas