客户营销主管
Director, Customer Marketing
关于 Keyfactor
我们的使命是安全地连接世界：人类、机器和人工智能。Keyfactor 是 AI 和机器信任基础设施的领导者，帮助世界上最大的企业及政府机构掌控保障每一次数字交互的加密身份。平台背后是一支全球团队，他们对工作和彼此都充满热情。我们行动迅速，思考宏大，每天互相支持。如果你正在寻找一份有意义的工作和一个能激发你最佳状态的团队，我们希望你能将未来托付给 Keyfactor！
职位名称：客户营销总监
地点：美国；远程或加拿大
经验要求：总监级别
职位类别：市场营销
雇佣类型：全职
行业：计算机与网络安全
职位简介
Keyfactor 将赢得的最快收入来自于我们已经赢得的客户。随着企业将其机器身份和加密投资整合到更少的平台上，那些客户能够实现价值、续约、扩展并进行推荐的公司会不断增长。Keyfactor 正在投资于这一点，并正在寻找一位客户营销总监来领导相关工作。
向产品与客户营销副总裁汇报，该职位负责 Keyfactor 在四个结果上的客户互动与增长：客户实现价值、留存、增长和推荐。你将领导客户营销与社区团队，制定并运营针对现有客户的营销策略，并将其背后的项目整合为一个具有可衡量收入影响的系统。
这是一个高度跨职能的角色，对客户成功、销售、产品以及更广泛的营销组织有强大影响力。客户营销也是 Keyfactor 最丰富的客户洞察渠道之一：例如社区和客户活动等项目可以揭示客户下一步的需求，而该角色会将这些信号转化为结构化的产品路线图和市场进入策略的输入。
申请人必须已获得在美国或加拿大工作的合法授权。
职责
• 制定并领导 Keyfactor 在采用、保留、扩展和推荐方面的客户营销策略，建立一个企业可以据此规划的连贯项目日历。
• 推动现有客户群体中的认知和采用，帮助客户发现并使用他们所拥有的功能以及尚未采用的解决方案，与合作伙伴共同推进。
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About Keyfactor
Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you're looking for work that matters and a team that brings out your best, we hope you'll trust your future with Keyfactor!
Title: Director, Customer Marketing
Location: United States; Remote or Canada
Experience: Director
Job Function: Marketing
Employment Type: Full-time
Industry: Computer & Network Security
About the position
The fastest revenue Keyfactor will ever win comes from the customers we have already won. As enterprises consolidate their machine identity and cryptography investments onto fewer platforms, the companies that grow are the ones whose customers realize value, renew, expand, and advocate. Keyfactor is investing in exactly that and we are looking for a Director of Customer Marketing to lead it.
Reporting to the Vice President of Product & Customer Marketing, this role owns how Keyfactor engages and grows its customer base across four outcomes: customers realize value, stay, grow, and advocate. You will lead the customer marketing and community team, own the strategy and operating model for marketing to the installed base, and build the programs behind it into one connected system with measurable revenue impact.
This is a highly cross-functional role with strong influence across Customer Success, Sales, Product, and the broader marketing organization. Customer marketing is also one of Keyfactor's richest channels for customer insight: programs like the community and customer events surface what customers need next, and this role turns that signal into structured input for product roadmap and go-to-market strategy.
Applicants must be legally authorized to work in the United States or Canada.
Responsibilities
• Define and lead Keyfactor's customer marketing strategy across adoption, retention, expansion, and advocacy, building a connected program calendar the business can plan against.
• Drive awareness and adoption across the installed base, helping customers discover and use the capabilities they own and the solutions they have not yet adopted, in partnership with Customer Success and Product Marketing.
• Build renewal and expansion programs in partnership with Revenue Marketing, Sales, and Customer Success, engaging accounts ahead of renewal windows and running cross-sell campaigns keyed to product whitespace and adoption signals.
• Own the customer advocacy and referral engine, including references, case studies, customer speakers, reviews, and referral programs that supply Sales, Revenue Marketing, and Analyst Relations with proof and introductions.
• Lead and develop the community manager, who owns the Keyfactor Community, setting direction and investment and connecting community engagement to retention and expansion outcomes.
• Own the strategy and evolution of the customer advisory board and executive engagement programs, guiding recruiting, agendas, and follow-through, and holding the programs to measurable member outcomes.
• Set the strategy for the customer experience at Keyfactor Connect and Keyfactor Tech Days in partnership with Field Marketing, Events and Brand, sharpening how these flagship moments drive engagement, advocacy, and pipeline.
• Channel customer insight to Product, using programs such as the community, the advisory board, and customer events to surface what customers need next and bringing structured input into roadmap and go-to-market conversations.
• Establish measurement for the function, including adoption influence, retention and expansion influence, advocacy output, and community engagement, reported in the company operating rhythm.
• Lead, develop, and grow the customer marketing and community team.
Skills and Qualification
• 8+ years in B2B enterprise marketing, with significant leadership of customer marketing, lifecycle, advocacy, or community programs.
• Proven success building retention and expansion programs in a sales-led enterprise motion, with clear measurement of revenue impact.
• Experience standing up or running customer advisory boards, executive engagement programs, or flagship customer events.
• Track record building advocacy, reference, and referral programs that supply sales, marketing, and analyst relations.
• Strong command of CRM and marketing automation data, with the ability to segment an installed base, run campaigns against it, and measure what happened.
• Experience leading and developing marketing teams, and partnering closely with Customer Success, Sales, Product, and Marketing.
• Strong written, verbal, and presentation skills, with the ability to communicate effectively across customer, field, and executive audiences.
• Experience in cybersecurity or enterprise infrastructure software is a significant advantage.
Compensation
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
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