绩效营销经理
Performance Marketing Manager
Community Boost 正在寻找一位绩效营销经理，该职位需要同时具备客户战略家、媒体购买者和专业技术执行者的特质，专注于 Google/Meta 广告。在此职位上，您将作为一组小型非营利客户的专属战略合作伙伴。该职位向客户服务总监汇报，负责客户关系的整体健康状况——主导对话、设计路线图，并亲自执行将路线图落地的媒体购买工作。该职位为远程岗位，可在全美任何地方工作。
职位简介
主要职责
- 战略咨询：作为非营利合作伙伴组合的首席顾问。识别增长机会，解决组织挑战，并将数字策略与长期筹款目标保持一致。
- 客户关系管理：负责与 15 名客户的全部对外沟通，包括每月的战略会议和绩效深入分析。
- 全栈渠道执行：负责主要平台（包括 Meta Ads Manager 和 Google Ads（搜索、PMAX、Grant））的实操执行和优化。每周进行账户健康检查，以优化出价、受众、广告创意和活动结构，最大化 ROAS 和 CPA 目标。
- 故事化报告：您知道如何超越“表面指标”，能够向市场营销总监和非营利董事会解释绩效趋势背后的原因。
- 全渠道策略与归因：在多个渠道（付费搜索、社交、程序化广告）中推动整合策略。利用高级归因概念（多触点、LTV、增量性）通过 GA4 和 Ninjacat 提供整体视图，追踪各渠道如何带来捐赠者获取和长期价值。
- 转化率优化（CRO）：制定并实施一套有纪律的测试框架，包括每月假设、推荐变体、实施以及结果报告，以最大化页面转化率。
- 项目管理：使用 Asana 和 Basecamp 进行项目管理，并确保所有客户交付物按时完成，无需内部监督。
任职要求
- 渠道深度专业知识（必需）：必须在 Google Ads Grant 和 Meta Ads Manager 方面有主要经验，同时具备其他付费媒体（如程序化广告（展示广告）和视频（YouTube））的扎实背景。您需要能够在高层次的跨渠道策略和平台细节优化之间自如切换。
查看英文原文
Community Boost is seeking a Performance Marketing Manager who is equal parts client strategist, media buyer and technical executor in Google/Meta ads. In this role, you will be the primary strategic partner for a dedicated portfolio of small size nonprofit clients. This role reports to the Director of Client Services and is responsible for the holistic health of the client relationship—leading the conversation, designing the roadmap, and personally executing the media buying that brings that roadmap to life. This role is a REMOTE POSITION and can be anywhere in the US.
About the Role
Key Responsibilities
- Strategic Consulting: Act as the lead advisor for a portfolio of nonprofit partners. Identify growth opportunities, troubleshoot organizational challenges, and align digital tactics with long-term fundraising goals.
- Client Relationship Management: Lead all client-facing communications for 15 clients, including monthly strategy sessions and performance deep-dives.
- Full-Stack Channel Execution: Own the hands-on execution and optimization across major platforms including Meta Ads Manager and Google Ads (Search, PMAX, Grant). Perform weekly account health checks to refine bidding, audiences, ad creative, and campaign structures to maximize ROAS and CPA targets.
- Narrative Reporting: You know how to move beyond "vanity metrics." and be able to articulate the why behind performance trends to Marketing Directors and Nonprofit Boards.
- Omnichannel Strategy & Attribution: Drive integrated strategies across multiple channels (Paid Search, Social, Programmatic). Utilize advanced attribution concepts (multi-touch, LTV, incrementality) to provide a holistic view using GA4 and Ninjacat to track how channels drive donor acquisition and long-term value.
- Conversion Rate Optimization (CRO): Develop and implement a disciplined testing framework, including monthly hypotheses, recommended variants, implementation, and reporting on results to maximize on-page conversions.
- Project Management: Maintaining project management using Asana and Basecamp, and ensuring all client deliverables are met on time without internal oversight.
Qualifications
- Deep Channel Expertise (Required): Primary experience must be in Google Ads Grant and Meta Ads Manager, with a strong background in other paid media such as Programmatic (Display) and video (YouTube). You must be comfortable jumping between high-level cross-channel strategy and granular platform optimizations.
- Agency Experience (Required): 3-5 years in a fast-paced agency environment, managing client relationships and significant media spend simultaneously.
- Nonprofit Sector Knowledge: Experience working with nonprofits is highly preferred with an understanding of donor psychology, the "giving season," and nonprofit budget constraints.
Required Skills
- Client Presentation Mastery: Proven track record of leading meetings and presenting complex strategies to senior-level stakeholders with confidence.
- The Consultant Mindset: Proactive rather than reactive. You anticipate client needs and bring new ideas to the table before being asked.
- Time Management: Consistently meets deadlines by organizing tasks, managing priorities, and avoiding last-minute scrambles. Demonstrates reliability in day-to-day execution.
- Attention to Detail: Delivers polished, error-free work by catching inconsistencies and ensuring accuracy across all deliverables. Maintains high standards even under pressure.
- Written Communication: Writes clearly and professionally, adapting tone and format to suit internal and client audiences. Avoids ambiguity and ensures messages are easy to understand.
- Team Collaboration: Works well with others by sharing information, supporting teammates, and contributing to a positive team dynamic. Builds trust through dependability and openness.
- Project Management: Plans and executes projects with clear timelines, milestones, and accountability. Keeps stakeholders informed and ensures deliverables are met.
Disclaimer:
This job description is intended to describe the general nature and level of work performed by the person assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Community Boost reserves the right to modify, add, or remove duties as necessary to meet business needs. Employment is at-will unless otherwise specified in a written employment agreement.
Originally posted on Himalayas