兼职首席市场官（CMO）
Fractional Chief Marketing Officer (CMO)
Fractional CMO — B2C
LearnTastic · Fractional / 部分时间合作
地点：远程（需位于美国）
职位简介
LearnTastic 正在招聘一位 Fractional CMO，负责 B2C 营销职能的全流程 —— 上市策略、有机增长、品牌以及面向消费者/订阅业务的所有营销渠道。该职位将与我们的 B2B Fractional 高级主管协作（不重叠），后者负责企业市场的产品营销和销售支持。
主要职责
· 负责 B2C 上市策略的全流程，包括渠道组合、定价/包装输入和增长路线图
- 建立并领导从依赖付费获取用户向可持续的有机增长引擎（SEO、内容、社群、生命周期/留存）的转型
- 负责 B2C 品牌形象、定位和信息传递，涵盖网站、电子邮件和活动
- 管理所有 B2C 营销渠道：付费媒体、SEO/有机内容、电子邮件/生命周期、社交媒体、内容和合作伙伴关系
- 负责核心 B2C 指标 —— CAC、LTV、转化率、留存率，并进行汇报
- 直接管理当前正在进行的外部机构/供应商
- 与产品和销售领导层合作，确保 B2C 和 B2B 工作保持一致但独立
要求
· 需要 EdTech 经验 —— 在在线教育、认证/合规培训或相关受监管的学习领域有直接经验（不可协商）
- 有在类似增长阶段领导 B2C 订阅或 SaaS 营销职能的显著成果（理想情况下已通过或超过 LearnTastic 的 ARR 平台）
- 有成功将业务从付费驱动转向有机驱动获取用户的实际经验
- 强烈的品牌/定位背景，具备实际操作能力（而非仅是委派）
- 有 Fractional 或临时 CMO 经验者优先考虑
- 能够适应精简团队 —— 这是一个亲力亲为的运营角色，而非纯策略岗位
加分项
· PLG（产品驱动增长）经验
- 熟悉 AI 原生营销工具（SEO/AEO/GEO 工具、CRM/潜在客户增强自动化）
- 有同时管理多个外部机构的经验
合作方式
Fractional，部分时间/灵活工作时间。范围和节奏将在提案阶段确定。
最初发布于 Himalayas
查看英文原文
Fractional CMO — B2C
LearnTastic · Fractional / Part-Time Engagement
Location: Remote (Should be based out of USA)
About the Role
LearnTastic is hiring a Fractional CMO to own the B2C marketing function end-to-end — go-to-market strategy, organic growth, brand, and all marketing channels for the consumer/subscription side of the business. This role works alongside (not overlapping) our B2B fractional lead, who owns product marketing and sales enablement for the enterprise motion.
Key Responsibilities
· Own end-to-end B2C go-to-market strategy, including channel mix, pricing/packaging input, and growth roadmap
- Build and lead the transition from paid-dependent acquisition to a sustainable organic engine (SEO, content, community, lifecycle/retention)
- Own B2C brand identity, positioning, and messaging across web, email, and campaigns
- Manage all B2C marketing channels: paid media, SEO/organic, email/lifecycle, social, content, and partnerships
- Own core B2C metrics — CAC, LTV, conversion, retention — and report against them
- Direct and manage external agencies/vendors currently in flight
- Partner with product and sales leadership to keep B2C and B2B efforts aligned but distinct
Requirements
· EdTech experience required — direct experience in online education, certification/compliance training, or an adjacent regulated-learning vertical (non-negotiable)
- Proven track record leading a B2C subscription or SaaS marketing function through a comparable growth stage (ideally through or past an ARR plateau similar to LearnTastic's)
- Demonstrated success shifting a business from paid-led to organic-led acquisition
- Strong brand/positioning background, with hands-on (not just delegated) execution ability
- Prior fractional or interim CMO experience strongly preferred
- Comfortable working lean — this is a hands-on operator role, not a pure strategist seat
Nice to Have
· PLG (product-led growth) experience
- AI-native marketing tooling fluency (SEO/AEO/GEO tools, CRM/lead-enrichment automation)
- Experience managing multiple external agencies simultaneously
Engagement
Fractional, part-time/flexible hours. Scope and cadence to be defined during the proposal stage.
Originally posted on Himalayas