增长营销经理 - 网站与自然流量，中小企业广告
Growth Marketing Manager - Web & Organic, SMB Ads
关于团队
OpenAI 正在为一个由 AI 驱动的世界打造下一代广告。随着 AI 改变人们获取信息、探索可能性和做决策的方式，我们认为这为中小型企业提供了以全新方式与客户建立联系的巨大机会。
SMB 广告营销团队正在从零开始构建这一机会。我们定义企业如何发现 OpenAI 的广告平台，如何成为成功的广告商，并随着时间的推移增加他们的投入。我们与产品、广告工程、数据科学和销售团队紧密合作，结合客户洞察、严谨的实验和快速执行，将早期机会转化为可扩展的增长。
关于职位
我们正在寻找一位增长营销经理，负责为 OpenAI 的 SMB 广告商打造网站和自然增长引擎。这是一个从零到一的机会，可以塑造企业如何发现我们的广告平台、理解其价值并成为成功的广告商。
你将负责 SMB 广告网站策略和实验路线图，结合客户洞察、分析严谨性和产品判断力，推动合格用户发现和提升转化率。你的职责范围涵盖网站体验、自然搜索、生成式引擎优化（GEO）以及从首次访问到注册和激活的整个流程。你将与产品、设计、广告工程、内容和数据科学团队密切合作，将机会转化为实际体验，以创业公司的速度和责任感进行运作。
在这个职位中，你将：
- 负责 SMB 广告网站策略和路线图，以提升合格用户发现、注册和广告商激活。
- 通过搜索、内容和 GEO 增加自然用户发现。测试新方法帮助企业找到并评估 OpenAI 的广告产品。
- 分析用户旅程、漏斗和群体，识别转化障碍并优先改进高影响力环节。
- 在着陆页、信息传递、导航、个性化、优惠和转化流程中运行实验。利用结果指导路线图。
- 与产品和广告工程团队合作，优化从网站访问到注册、入职和首次活动的流程。
- 与数据科学和营销系统团队合作，定义监控、测试设计、归因和报告，以衡量增量激活和广告商价值。
- 与内容、产品营销、设计、工程和专业机构合作推出有用的网站体验。评估诸如个性化等能力
查看英文原文
About the Team
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.
About the Role
We are seeking a Growth Marketing Manager to build the web and organic growth engine for SMB advertisers at OpenAI. This is a zero-to-one opportunity to shape how businesses discover our advertising platform, understand its value, and become successful advertisers.
You will own the SMB Ads web strategy and experimentation roadmap, combining customer insight, analytical rigor, and product judgment to grow qualified discovery and improve conversion. Your scope spans web experiences, organic search, generative engine optimization (GEO), and the journey from first visit through signup and activation. You will work closely with Product, Design, Ads Engineering, Content, and Data Science to turn opportunities into shipped experiences, operating with the speed and ownership of a startup.
In This Role, You Will
- Own the SMB Ads web strategy and roadmap to grow qualified discovery, signup, and advertiser activation.
- Grow organic discovery through search, content, and GEO. Test new ways to help businesses find and evaluate OpenAI’s advertising offering.
- Analyze journeys, funnels, and cohorts to identify conversion barriers and prioritize high-impact improvements.
- Run experiments across landing pages, messaging, navigation, personalization, offers, and conversion flows. Use results to guide the roadmap.
- Improve the journey from website visit to signup, onboarding, and first campaign with Product and Ads Engineering.
- Define instrumentation, test design, attribution, and reporting with Data Science and marketing systems teams to measure incremental activation and advertiser value.
- Launch useful web experiences with Content, Product Marketing, Design, Engineering, and specialist agencies. Evaluate capabilities such as personalization, chat, and experimentation tools.
- Connect landing experiences to in-product, referral, and cross-sell acquisition programs. Coordinate onboarding and engagement with Lifecycle Marketing.
- Use AI to accelerate research, prototyping, content, analysis, and experimentation. Scale successful tests and communicate results clearly.
You Might Thrive in This Role If You
- Bring 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth, with measurable acquisition, activation, or revenue impact.
- Apply strong analytical judgment across funnels, cohorts, customer behavior, and incremental impact to prioritize growth opportunities.
- Demonstrate ownership of web experiences and experimentation programs that improve conversion from discovery to activation.
- Connect SEO, content-led discovery, and GEO with customer insight, web strategy, and product judgment.
- Translate business opportunities into clear roadmaps and launched experiences with Product, Design, Engineering, Data Science, and Marketing.
- Combine strategic thinking with hands-on growth execution. Relevant backgrounds include scaled technology businesses, startups, or consulting followed by operating experience in startup growth.
- Evaluate and implement web capabilities with technical partners, using AI to improve execution speed and quality.
- Understand SMB customers and bring experience in self-serve products, advertising, SaaS, marketplaces, fintech, commerce, or other high-volume digital businesses.
Preferred Qualifications
- Experience building web and organic growth programs for SMBs or self-serve advertising platforms.
- Track record improving conversion from website discovery through signup and first campaign activation.
- Experience growing qualified traffic through SEO, content, and generative engine optimization (GEO).
- Hands-on experience testing landing pages, personalization, and onboarding flows to drive incremental growth.
- Experience implementing web instrumentation, attribution, and experimentation tools with technical partners.
- Experience using AI to accelerate research, prototyping, content development, and analysis
Workplace & Location
- San Francisco, CA. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.