创意文案
Creative Copywriter
我们正在寻找一位有创意的文案撰写者加入不断壮大的整合营销团队，负责LOD与SYKE品牌，为我们的客户和合作伙伴创作引人入胜的营销文案。他们将为法律受众撰写具有吸引力、引发思考的B2B和B2C营销内容。
日常工作中，您将花时间撰写：
- 案例研究——根据详细提纲创作引人入胜的成功故事
- 思想文章——从高级领导的角度出发，撰写原创且引发思考的观点文章，语气风格多样，基于书面提纲或与高级领导的对话
- 月度客户邮件，作为持续交叉销售和提升计划的一部分。月度潜在客户邮件，用于开拓新业务线索
- 一系列有机的LinkedIn帖子，推广特定服务线，教育客户和潜在客户，并鼓励他们考虑我们。包括支持视觉/动画的帖子文案和标题
- 面向客户、合作伙伴和潜在客户的销售材料，涵盖多种服务线，如简短的宣传册、工具包和一页式摘要
- 语气风格发展——协助开发和演进SYKE的语气风格，并将其应用于未来的内容作品，包括语气风格如何与LOD保持一致
我们希望您具备以下条件：
- 5年B2B文案撰写经验，示例偏向B2C风格（我们不刻板或过于正式）。拥有法律、专业服务或科技背景者优先
- 出色的英文写作能力
- 能够根据作者人物角色撰写不同语气风格的内容
- 快速理解信息并能用通俗英语解释复杂的技术概念
- 有数字广告创意构思经验（非必需）
LOD与SYKE是什么？
LOD与SYKE是LOD集团旗下的两家公司，两个品牌共享一套价值观和目标。尽管它们是独立实体，但紧密合作，帮助客户满足所有法律运营、技术和人员需求。
LOD成立于15年前，旨在让律师的生活更美好，这仍然是我们今天一切工作的核心。我们为律师和其他法律专业人士匹配需要内部法律专业知识的公司，提供不同于大型律所的另一种工作方式。他们可以获得更多的灵活性、更有趣的机会和更有意义的工作，而无需面对繁琐的工作。
查看英文原文
We’re looking for a creative copywriter to join our growing integrated marketing team, working across both the LOD & SYKE brands to create compelling marketing copy for our customers and partners. They will write engaging, thought-provoking, B2B and B2C marketing content for a legal audience.
On a day-to-day basis you can expect to spend your time writing:
- Case studies – working from a detailed brief to create compelling success stories
- Thought piece articles – deliver original and thought-provoking opinion pieces from the point of view of senior leaders with different tones of voice, based on written briefs or conversations with senior leaders
- Monthly client emails as part of an ongoing cross and upsell nurture programme. Monthly prospect emails to generate new business leads.
- Suites of organic LinkedIn posts to promote a particular service line, educating clients and prospects and encouraging them to consider us. Including post copy and headlines for supporting visuals/animations.
- Client, partner and prospect facing sales materials across a range of service lines such as short brochures, toolkits and snapshot one-pagers.
- Tone of Voice development – assist in the development and evolution of the SYKE TOV and apply this to future content pieces, including how the TOV aligns with LOD
We’d like you to have the following:
- 5 years of B2B copywriting experience with examples that lean towards B2C in tone (we’re not stuffy or corporate). Legal, professional services or a tech background a bonus
- Impeccable written English skills
- Ability to write in various tones of voice based on author personas
- Quick to digest information and able to explain complex technical concepts in plain English
- Some experience in creative concepting for digital ads (not essential)
Who are LOD & SYKE?
LOD & SYKE are companies within the LOD Group who share a set of values and ambitions across the two brands. Although they are distinct entities, they work closely together to help their customers with all their legal operations, tech and people needs.
LOD was set up 15 years ago to make the lives of lawyers better and that is still at the centre of everything we do today. We match lawyers and other legal professionals with companies who need legal expertise in-house, giving them an alternative way of working other than in big law firms. They get more flexibility, more interesting opportunities, and more fulfilling work, with none of the drudgery of the magic circle firms. The companies get access to cream of the crop lawyers in a way that suits them; they can choose from individual lawyers, teams who can be parachuted in, or legal specialists who fix broken processes, or any combination of the above.
SYKE was founded in 2016 to help corporate legal teams choose, buy and implement legal tech. We support our customers, who are predominantly legal teams within enterprise corporate businesses, to modernise their operations through process improvements and bespoke tech solutions. We work with the leading providers of legal tech around the world and are tech agnostic, meaning we’ll always recommend the most suitable solution for our clients’ specific needs. Most of our team of over 160 legal engineers around the world are either former lawyers or have a legal background, meaning they have a fundamental understanding of our customers’ needs.
Working at LOD & SYKE
We don’t have a central office; our teams work remotely or on client sites but you’ll always have the support and supervision of the leadership team and we work hard to share ideas and innovation internally so that our colleagues remain the best in the business.
As you’d expect, across both SYKE and LOD, flexibility is baked into everything we do so everyone is treated like a grown up. We are flexible about working hours, locations and time-zones and we try to keep internal processes and paperwork to a minimum. We want everyone to spend their time doing stuff, rather than talking about doing stuff.
Our clients choose SYKE not just for our expert knowledge of Legal Technology, but because of our excellent delivery. We enable legal teams to embrace digital transformation without it disrupting the critical work which they deliver to their internal teams and clients. At SYKE we truly believe that our people are our greatest assets and play a pivotal role in the value we add to clients. Our teams are dynamic, versatile, innovative and forward-thinking in the delivery of solutions. We encourage an entrepreneurial mind-set and we are always open to new and exciting ideas that our people present. Joining SYKE provides our people with endless opportunities for growth and development.
Originally posted on Himalayas