远程工作雷达

产品市场经理

Product Marketing Manager

AI市场运营限定地区(需当地身份)
公司Zoom Communications, Inc.
薪资$76,800 - $186,200/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间今天
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

你将参与的工作

这是产品营销、有机增长和AI原生内容创作交叉领域的一个实际贡献者角色。你将塑造小型和中型公司、个体创业者、独立创作者以及小团队如何发现和理解Zoom AI生产力套件。你将亲自从产品洞察出发,完成脚本编写、录制、编辑、发布和评估的全过程。这是一个从零开始构建内容和分发体系的机会,并亲眼见证你的工作如何直接推动产品增长。

关于团队

Zoom AI生产力套件团队正在打造一种新的AI原生工作方式,帮助用户从对话和创意快速过渡到可编辑、可操作的成果。随着产品的发展,这个角色将帮助更多用户理解其价值,并将其应用到日常工作中。我们是一个以产品为导向的团队,寻找具备敏锐产品判断力、动手能力强且真正理解人们如何工作、什么能吸引他们注意力的人。

职责

  • 深入了解Zoom AI生产力套件,包括目标用户是谁、它为小型和中型公司及独立创作者解决了哪些问题、与替代方案相比有何优势,以及真正的价值所在
  • 定义并维护以用户问题而非功能列表为核心的定位和信息传递策略,将产品功能转化为清晰、具体、结果导向的价值
  • 独立负责产品内容的全流程创作和发布,包括短视频演示、屏幕录制、教程、对比内容、社交媒体帖子、邮件和网页文案,从最初的概念到最终评估,不依赖代理或制作团队
  • 在整个内容流程中熟练使用AI工具,包括研究、构思、脚本编写、演示创建、编辑和快速迭代,实现快速推进而不牺牲质量
  • 从零开始构建可重复的内容和分发引擎,推动PLG策略,并对业务增长目标负责,独立进行优先级决策并推动执行,无需等待完整的简报或既定流程
  • 规划并分发符合各平台特性的内容,包括X、YouTube、LinkedIn、Reddit、TikTok和Instagram Reels,匹配每个受众的格式和深度要求以及转化漏斗的不同阶段
  • 识别并接触第三方合作伙伴
查看英文原文

What You Can Expect

This is a hands-on individual contributor role at the intersection of product marketing, organic growth, and AI-native content creation. You will shape how small and medium-sized businesses, solopreneurs, independent creators, and smaller teams discover and understand the Zoom AI Productivity Suite. You will personally take ideas from product insight through scripting, recording, editing, publishing, and measurement. This is an opportunity to build a content and distribution system from the ground up and see how your work contributes directly to product growth.

About the Team

The Zoom AI Productivity Suite team is building a new AI-native way to work, helping users move faster from conversation and ideation to polished, editable deliverables they can act on. As the product grows, this role will help more users understand its value and adopt it in their daily work. We are a product-led team looking for someone with sharp product judgment, hands-on content execution, and a genuine understanding of how people work and what earns their attention.

Responsibilities

  • Develop deep, working knowledge of the Zoom AI Productivity Suite, including who uses it, what problems it solves for small and medium-sized businesses and independent creators, how it compares to alternatives, and where its real advantages lie
  • Define and maintain positioning and messaging that starts with the user problem, not the feature list, and translates product capabilities into clear, specific, outcome-oriented value
  • Own the end-to-end creation and publication of product content, including short-form demos, screen recordings, tutorials, comparisons, social posts, emails, and web copy, from initial concept through measurement, without depending on an agency or production team
  • Use AI tools fluently across the full content workflow, including research, ideation, scripting, demo creation, editing, and rapid iteration, to move quickly without sacrificing quality
  • Build a repeatable content and distribution engine from the ground up to drive PLG strategy and take ownership of business growth targets, making independent prioritization calls and driving execution without waiting for a fully developed brief or established process
  • Plan and distribute platform-native content across X, YouTube, LinkedIn, Reddit, TikTok, and Instagram Reels, matching format and depth to the expectations of each audience and the stage of the funnel
  • Identify and engage with third-party platforms, software-review sites, benchmark leaderboards, and vertical communities to build product credibility, drive discovery, run user operations and generate trial
  • Track what is working using engagement quality, trial, subscription, and adoption signals, then use those findings to improve product stories, content formats, and calls to action
  • Partner closely with product managers, designers, engineers, and marketing partners to keep product stories accurate and move content at the pace of product development

What We're Looking For

  • 5+ years of experience in product marketing, content marketing, growth marketing, social content, with a focus on digital products such as SaaS, AI tools, productivity platforms, or creator products, or equivalent experience
  • Strong product instincts: the ability to identify the most important user problems, recognize genuine product differentiators, and turn those insights into product stories that are simple, specific, and credible, particularly for small and medium-sized business audiences, solopreneurs, independent creators, and smaller teams
  • Hands-on fluency using AI tools for research, ideation, scripting, demo creation, video editing, and content iteration, not just familiarity with the tools but practical comfort shipping work with them
  • Demonstrated ability to personally create and publish work end-to-end, including short-form product videos, screen-recorded demos, and social content created to market and explain digital products
  • Strong understanding of how audiences, content formats, and distribution dynamics differ across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn, with demonstrated depth on at least some of these platforms
  • A track record of building from scratch: cold-starting a content channel, a product launch, or a distribution system, and driving it forward through ambiguity without waiting for established processes. Candidates who have built and grown their own relevant content channels with measurable results are also encouraged to apply
  • Experience at an AI-native, SaaS, productivity, or creator-product company is preferred, though not required if the work itself demonstrates the right instincts and execution ability

Salary Range or On Target Earnings:
Minimum:
$76,800.00Maximum:
$186,200.00In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:

09/20/26
Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learnfor more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement for more information of how we use your data.
Originally posted on Himalayas

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